Harrogate BBEH SEO Presentation

Getting Your Business Ahead
Online
Steve Hooper UK Wedding SEO

Who Am I?
• I run a website design and promotion company called UK Wedding SEO

• 19 years experience with design and promotion of websites

• Since launch UK Wedding SEO has helped over 140 small and medium
sized wedding industry businesses

• Worked around the world with some of the biggest names in online
promotions

• Have helped small businesses go from zero to success online for over 9
years in the European markets.

• Please don’t Google me without safe search on!!!!

What am I going to Teach You?
• Three Essential Google Tools

• Three Things Every Website Must Have

• Three Things NO Website Should Have

• Three Top Social Media Tips

• Three Top Tips for SEO

• Three Top Blogging Tips

Three Essential Google Tools

• Google Analytics

What does Analytics Do?

• Allows you to track visitors to your website

• Allows you to see where your website traffic is coming from

• Allows you to discover know if you are targeting the right
area

• Gives you an insight into how your website is performing

• It’s easy to use and not to be frightened of!



• Google Webmaster Tools

What is Webmaster Tools?


• Allows you to submit a site map with all your pages to
Google

• Tracks errors on your site

• For the non techy.......Just submit the site map let Google
sort its own knickers out of a twist.




• Google+ Places for Business (AKA Google Local)

What is Google+ Places for
Business?

• A free place to get a good Google Listing

• A way to get seen in the Google Results without having a
site

• A way to get your business visuals seen (Photos and Videos)

Where can you find them?

• Google Analytics http://www.Google.com/analytics

http://www.Google.com/Webmaster

• Google+ Local http://www.Google.com/Local

Three Must Haves for Every
Website!

• An XML Site map

What is an XML Site map?

• A way of telling Google what pages you have on your site!

• It’s a funky bit of code that no one see’s but the search
engines

• It links into Google Webmaster Tools (and Bing Webmaster
tools if you want to double up on where you can be seen)

Website!

• An XML Sitemap

• Clear easy to read and visible text

What is clear easy to read
visible text

• Think about a newspaper and what people are used to Black
on White!

• Think about who you are writing for, write as you speak for
better response on text.

• Choose a sensible font and font size for your website

Website!

• An XML Sitemap


• If you are bricks and mortar your website needs your
address

Why does my website need my
address
• Without it no one can find you

• Without it Google doesn’t know where you are

• Without it you are just a website with no physical location

• With it you can be found

• With it Google knows you are in your town

• With it Google knows that customers come to you

Website!
• An XML Sitemap


• If you are bricks and mortar your website needs your
address

• BONUS.... Every method of contact you have make sure
people can find you through it

Why lots of contact methods

• Social media people will contact you

• Your Phone Number (please please add your phone
number)

• A contact form not everyone likes using email

• An Email address cause not everyone likes using contact
forms

Three “Don’t You Dare Do That
on your website”

• Tiny poor quality images

• Unreadable text (magenta on black...... black on yellow = MY
EYES ARE BLEEDING!!!)

• Music, it’s not big it’s not clever just please don’t do it

• BONUS Pages called links! Google HATES THEM!

Three Top Social Media Tips

• Post Interesting content regular and often

Why post interesting content regular
and often?
• Meet Adam Leyton..... He knows his shizzle on Social Media
@TopTablePlanner www.TopTablePlanner.com

• It is called social media, not ram your message down
peoples throat media.

• Good tweets and Facebook posts get shared on, bad ones
vanish into the ether

• Good content raises your profile and reputation on Social
Media.



• Interact and Talk to People...REAL PEOPLE!

Interact and talk to real people

• When you like something and put out a retweet or a
Facebook like, tell the owner you’ve done so and liked it.

• Start Conversations, it is called SOCIAL MEDIA after all?

• If you are at an event talk on social media about and to
those that are there! Build a buzz




• Be Nice

Be Nice on Social Media

• It’s not rocket science is it?

• Being nice and being helpful builds recommendations

• If things need to be deleted then delete them




• Be Nice

• BONUS... Offer Free WIFI in your business premises to
encourage your brides to talk about you to build your social
footprint.

Three SEO Tips
A bit technical this bit so feel free to take a 5 min nap!

• Unique Page Titles and Descriptions for each page in your
meta tags

What is a meta tag and how do I
find it

• Easy answer, ask the person who did your website

• Slightly more technical answer is it looks like this....
<title>Your Page Title Here</title>
<meta name=”description” content=”description here”/>

• It is in the code at the top between the bit that says <head>
and </head>

Three SEO Tips

meta tags

• Alt Tags on your images

What is an Alt Tag?

• It is text that the website uses if the image doesn’t load.

• It gets read by Google

• It is code that is part of the image (if you have a content
management system like Wordpress it is in the bit where
you upload the image called Alternative Text)

Three SEO Tips

meta tags

• Alt Tags on your images

• Earn links don’t buy them

How do I earn a link?

• Do something good and get talked about

• Write for a local paper or publication

• Get featured on a blog (www.weddingideasmag.com
www.lovescarlett.com www.bridesupnorth.com and so on)

• Going back to the Social Media bit... Be helpful and be nice!

Three Tips For Blogging

• Blog Regular and Often

Blog Regular and Often

• As with Social Media (look for the link between them)
Blogging on a regular basis will increase your traffic to your
website naturally

• Once a week would be a good way forward Twice even
better but quality over quantity



• Ask people what they would like to see on your blog

Ask people about blog subjects

• Ask your current customers what they would like you to
tell them!

• Get ideas from family and friends

• Check out your analytics see if there are keywords people
want answers to



• Ask people what they would like to see on your blog

• Ask industry experts to answer questions and be featured
on your blog

Ask Experts to write for you to
answer questions

• Build your reputation by getting them to blog for you

• Build your social footprint as they talk about being featured
on your site

• Increase the people that know about your business

How does all this fit in with
SEO?
• Creating good content using your blog

• Creating links through social media and guest blogging

• Building your reputation by talking to people

• Increasing your social footprint by publishing good content

• All of the above + A really good footprint to get your online
presence moving in the right direction!

The Quick Fire Five For the
Future
• Make sure your website is mobile friendly

• Always keep an eye open for new social media websites

• If you don’t understand get an expert to do it for you

• Don’t think about what you like think about what is good
for your clients and visitors

• If you have a newsletter and you offer a free deal when
people sign up......Please make it worthwhile!

Free doesn’t always work well

THANK YOU FOR LISTENING

www.UKWEDDINGSEO.co.uk

Helping Wedding Businesses Make
An Online Impact

Harrogate BBEH SEO Presentation

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