A presentation on the values of magazines in USA

1. Time Inc.
The Magazine Experience Study
June, 2007

2. Magazine Experience Study
today’s media landscape is complex and
dynamic:
• media usage has never been higher
– more choice/new outlets
– more control/new markets
• but at the same time:
– less loyalty
– more pluralism
– new metrics
– new alliances

3. Magazine Experience Study
never before has it been more critical to:
– focus on the consumer
– engage with them in the right context
– think and plan holistically
– partner with our clients
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