1. CIMGLOBAL Welcomes You To
The Orientation Programme on MICE
(Meetings, Incentives, Conferences & Exhibitions)
BY
Bangalore Chamber of Industry and Commerce
Meeting Overview

2. An MBA from West Minister College, London, he specialized in international
marketing and then went on to do a special project on Tourism Law &
Development of Tourism in Asia from the London School of Economics (LSE).
During his stay at DTI (Department of Trade & Industries) London; with their
international division, he was handling conferences & exhibitions for trade and
industries. Spear heading a dynamic team of professionals drawn from varied
industries, CIMGLOBAL evolved to be India’s Brand Ambassador promoting India
as a knowledge hub and a fine host to science and technology events.
Prasant Saha – Chairman &
Managing Director
Founder Director

3. Jeremy Garbett
27 years experience
SVP, MD of Jack Morton Worldwide
1993 - 2007 JMW Board Director
2005 - 2007 JMW MD Europe
2008 - 2009 Action Impact MD, UAE
Relationships:
Automotive: Vauxhall, Opel, Chevrolet, Saab, VW, Volvo
Telecoms: Nokia, du Telecoms (UAE)
Electronics: Samsung, Tom Tom, Fujitsu
FMCG: Mars Europe, Stella Artois, Innocent
Pharma: Pfizer
Government: Lord Mayor’s Office, GLA, COI, 2012 Olympics,
TDIC (UAE), Dept of Health
Financial: Zurich, COLT, Eversheds
Jeremy has been responsible for leading a number of the largest
sustained account relationships in the communications industry -
personally producing some of the most creative, integrated projects
for many differing audiences
Relationships:
Automotive: Opel, Lexus, BMW, Porsche, Hyundai
Healthcare: Pfizer, Johnson & Johnson, GSK
Financial: Citi, Lloyds TSB, UBS
Government: Department of Health, Olympics,
PM’s Office, Masdar (UAE)
Telecoms: Verizon, Cable & Wireless
FMCG: Mars Inc, Subway
Media: ITV, SRMG
Worked extensively on every Continent, and has been responsible
for some of the most innovative and results driven
communication programmes for world leading brands and
Governments.
Laurence Croneen
24 years experience
EVP, MD of Jack Morton Worldwide
1993 - 2000 JMW Board Director
2000 - 2005 JMW MD Europe
2006 - 2009 JMW MD New York
Founding Directors

4. A Micro Biologist from Bangalore University .
13 Years experienced in WizCraft and delieverd about 1000
events .
Girish K J
Founding Director,
Kolot Media
Founder Director

7. Industry Overview
• The Event Industry is one of the fastest growing
industries in the country
• The Event Industry is expected to touch the $768
million mark by 2013-14
• Event Industry in India is poised to grow by at least
by 25% annually and is estimated to reach $966
million by 2014-15.

8. Event Industry
• Management fees of a 17.65% the service charge that
the event companies earn
• The clients are charged an additional 12.36% service
tax on the total billing
• Pay scale in the industry is anywhere between 10,000
to 1,00,000 per month and beyond

9. Indian Economy
• Ranking at No. 3, surpassed Japan
• 1.159 billion handsets
• Vehicle sales is projected to hit 4 million by
2015

10. Indian Market
• 1.25 billion population
• > 57% in the age group of 18-25.
• About 500 million work force – 2nd largest
• Scope for new ideas and technology to be
implemented.
• Disposable income has increased to over $15 million
annually
Things can’t be better for the events industry

11. "With a compounded annual growth of 14 per cent, it (event
management industry) is projected to be Rs 5,000 crore by
2015 in the country," Director of Rachnoutsav Events Academy
Sanjay Kankaria told

14. Market Segmentation
• Social Events
 Wedding Planning (Wedding Management)
 Birthday Parties
 Anniversaries
 Get Together
 Social Gathering
 Fund raising for Large Clubs, Charitable Trusts etc

15. Contd…
• Educational Events
 Education Fairs
 College Events
 Picnics & Holidays
 Annual Sports
Corporate Events
 Meetings
 Seminars
 Conferences
 Training Programs
 Annual Picnics
 Award Functions
• Political events
 Rallies
 Party Meetings

16. Contd…
• Entertainment Events
 Movie Promotions
 Celebrity Nights
 Music Video Release
 Award Nights
 Sports
 Fashion Shows
 Beauty Pageant Contest
 Stage Shows
 Dramas etc.
• Exhibitions & Fairs
 Property Exhibitions
 Export Exhibitions
 Electronic Fairs
 Jobs Fair
 Finance & Banking Fairs etc.

17. Contd…
• Marketing & Promotions
 Ad Campaigns
 Product Launches
 Road Shows
 Promotion Activities
 Shopping Festivals etc.
• Special Events (For special needs of
clients.)
• Association Events

18. Association Events
• What is an association? Managed by Volunteers
• Professional, Industry, sports…etc
• India hosts more than 10000 associations
• Vibrant association culture
• Association events – increasing by the day
• Driven by knowledge and business not creativity
• Professional associations not very evolved with
successful revenue models
• Professional Organization support provided by
Association Management companies and
Professional Conference Organisers

19. The difference b/n Corporate &
Association Event Management
• Lead time – from bidding to conference delivery
• Bidding success rate – 1/10
• Budget starts at 0, revenue to be generated by the event
• Higher Risk
• In Corporate events it is part of the budget
• A committee takes decision whereas in corporate 1 or 2
people take decision
• Partners and Vendor management – billing to client
• IT Tools
• Business model – professional fee, vendor margins, hotel
and venue commissions
• City approach is very required, media has a key role
• Government support – Industry& Commerce, IT and Tourism

21. Stake Holders
• Professional Conference Organizers
• Hoteliers
• Venue owners
• Tours
• Travel agents
• Transportation providers
• Event managers
• Airlines
• Govt. of India
• State Govt.
• Audio Visual Vendors

22. Transportation
Ideal Stake Holding
Venue
Hotels
Tours
Govt.
Event managers/ PCOs
Airlines
Travel agents
Vendors
Client

23. 3%
23%
14%
31%
26%
3%
Segmentation of Events
Local Association
Corporate/ Meetings
International Associations
Socials
National Associations
Exhibitions/ Others

24. Factors affecting the segments
• Social Events
– Rich culture and social setup
– Traditions/ Rituals – many and more
• Educational Events
– More awareness about education and its
importance
– Literacy rate improving
– More institutions coming up
• Corporate Events
– Huge target audience which is growing by the
day.
– Communication is ongoing

25. Contd…
• Entertainment Events
– Audience and varied audience
– Rich in art, architecture, heritage and culture
• Exhibitions & Fairs
– Newer technology coming to India
– User friendly technology
• Marketing & Promotions
– More products to market
– Wider target audience
• Association Events
– More number of industries coming to India
– Manufacturing sector growing
– People’s Awareness increasing

26. The phenomenal double digit growth of the
event management industry coupled with the
transition of this sunrise sector from a highly
unorganized to organized niche and competitive
sector is expected to see a manifold demand for
talent pool. The market for event management
in India is expected to witness a growth of 25
per cent and exceed to $567 million by 2015.

27. Key Players
 Percept D Mark
 Wizcraft International
Entertainment Pvt Ltd
 DNA Networks Pvt Ltd.
 Cineyug Entertainment
 Cox and Kings
 E-Factor
 TCI Consultancy Services and 'e'
Events
 Fountainhead

28. PCOs in India
• CIMGLOBAL
• K W Conferences
• Kuoni
• ICE
• MCI
• Aplcord
• Planit India
• Vama Events
• Kenes India

29. "The proliferation of TV channels and
newspapers mean that advertisers have begun
to opt for experiential marketing (event
management) instead. You connect with the
consumer through an event, and you're likely to
get better and quicker results through events
than through traditional advertising," said
Sabbas Joseph, co-founder of Wizcraft, currently
India's largest event management industry.

31. India lacks good infrastructure to promote this
industry. Though the growth is phenomenal, the
lack of venues pose as a huge obstacle. The first
and only international convention centre that
India has is the Hyderabad International
Convention Centre.

32. Hyderabad International Convention Centre (HICC) is managed by Accor and jointly owned
by Emaar Properties PJSC Dubai and Andhra Pradesh Industrial Infrastructure Corp
Ltd. HICC is the first purpose-built and state-of-the-art convention facility, the first of its
kind in South Asia.
• Novotel Hyderabad Convention Centre adjacent to HICC is a 5-star 287 rooms
hotel, built to suit the requirements of the discerning business traveller.
• Pillar-free internal hall of net 6,480 sq. metres that can hold an 5,000-delegate plenary
and can be portioned into 6 smaller halls.
• A spacious Pre-function foyer area of over 6,000 sq.meters of lobby space.
• 37 breakout rooms, including specialized meeting rooms, speaker preparatory
rooms, boardrooms, 12.5 metre high ceiling, roof catwalks and truss to withhold heavy
suspension.
• In-house 5-star banqueting service.
Hyderabad International Convention Centre

33. Other venues include exhibition centers and
hotel convention centers. Bangalore
International Exhibition Centre, Bombay
exhibition centre, Pragathi Maidan, India Expo
Mart, Chennai Trade Centre and large hotel
convention centers are among the tops venues.

35. Strengths:
1. Reputed players
2. High in Creativity
3. Industry
Knowledge
4. Easy access to
talent pool
5. Growing market
6. Varied Products
Threats:
1. International Players
coming into the
market
2. Low supplier loyalty
3. Lower margins due to
competition
Opportunities:
1. Newer ideas
2. International brands
coming into the market
3. Associations getting
organized
4. New technologies
5. New venues
Weakness:
1. No formal education
2. Lack of Infrastructure
3. Taxation is high
4. Unorganized players
5. Clarity in licenses
6. Must have Event
Insurance
7. Formalised Training

36. Strengths
• Growing economy, everybody wants to be part of the India economic story
• Strong industry base for IT, telecom, pharmaceutical, automobiles
• Active industry associations
• World – class hotels & service apartments, alternative accommodation options
• Variety of restaurants, shopping haven, cultural activities, etc
• Allied activities: heritage walks, golf, amusement centres, wine tours, ayurveda
& spa centres,
• Multiple pre and post tour program options for events
• World class medical care
• Presence of large academia and research institutions
• Excellent flight connectivity
• Presence of quality ground handlers, professional conference organizers
(pcos), professional event managers and entertainment consultants
• One of the fastest growing outbound MICE markets in Asia – Pacific

37. Weakness
•Absence of quality Convention and Exhibition centres in most cities
• China as a state policy has made it mandatory for cities with a population of 5
million to have a world class Convention and Exhibition Centre. Investment to be
done by the State.
•Hotels overpriced for MICE movements into India due to mismatched demand –
supply ratios. We lose out to Thailand, Malaysia, Hong Kong, Macau.
•Limited Night life
•No focused body to promote ‘MICE India’ in markets: both within India and
abroad. Indian Convention Promotion Bureau only promotes MICE outside India,
while the MICE industry in India is still 90% domestic.
•Lack of Data / Market Information on MICE related activity.
•No formal education, hence no trained staff
•Unorganized players
•Lack of cohesive working relationship among stake holders
•Corruption
•Complicated tax and legal structure
•Integrated transport systems

38. Opportunities
•Boom in investments across sectors.
•Over 25000 Hotel rooms / Service Apartments being added in
the next 3 – 5 years in Mumbai, Bangalore, Delhi and Chennai
•Brand New International Airports in Mumbai, Delhi, Bangalore
•Access to modern technology
•Growing interest in India.
•Newer ideas
•International brands coming into the market
•Associations getting organized
•New technologies

39. Threats
•Competition from Neighboring countries and Asia Pacific,
who have readymade infrastructure to handle big conferences
and exhibitions.
•Even Sri Lanka has better Convention facilities than India,
other than Thailand, Malaysia, Singapore, Hong Kong and
Macau.
•Conference Visas issued by Indian missions abroad very
cumbersome.
•Slowing down of economies in the west. India being a
traditionally long haul inbound market, recessions in Europe
and US, will effect inbound MICE.
•Low supplier loyalty
•Lower margins due to competition

40. POSITIVE CASE STUDY

41. PR valuation of over 85 million
USD and close to 30,000
audience(2011) 600 million
viewers over 120 countries
across the globe
IIFA

42. SUNBURN
Electronic dance music festival held in Candolim
Beach, Goa, India.
Valued at $100 million to $150 million
Future plans for brand Sunburn include taking the festival
across Asia, including
Thailand, Malaysia, Vietnam, Singapore and Bali.

43. Just Advertisement revenues more
han Rs 800 cr
Valued at ~ 3 billion USD

45. Global INDIA USA ASIA
Growth
(in %)
6.2 13.1 6 20
Projected
Growth (in %)
5.5 25 4.2 21
Growth of the Industry
Source: Industry Estimates, Rohit Hangal; Voyagers World & PwC Analysis

46. Conclusion
•Rebrand bangalore
Vision bangalore - reinstate
• bangalore convention bureau
•Leveraging the present infrastructure – map data
•Representation to the government – relentless efforts – BICEB
vehicle- reallocate budget
•Vision 2- without government – quick wins - strategize