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Marketing Management Gathering Information and Scanning the Environment Dr. Hitesh Ruparel

Chapter Questions_1 ,[object Object],[object Object],[object Object]

Chapter Questions_2 ,[object Object],[object Object]

MIS Probes for Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Records ,[object Object],[object Object],[object Object],[object Object]

Steps to Improve Marketing Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Needs and Trends Fad Trend Megatrend

10 Megatrends Shaping the Consumer Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Environmental Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Population and Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Industrial Structures ,[object Object],[object Object],[object Object],[object Object]

Social-Cultural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Natural Environment ,[object Object],[object Object],[object Object],[object Object]

Technological Environment ,[object Object],[object Object],[object Object],[object Object]

Politico-Legal Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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