This document discusses the evolution of librarianship through social media and technology. It explores how librarians have always discovered, collected, organized and shared information but now do so through new tools like blogs, wikis, virtual worlds and social networks. It examines risks like intellectual property issues, privacy concerns, and information overload as well as strategies librarians use to navigate these challenges and remain influential guides. The document argues librarians must embrace new technologies and media to continue connecting communities and furthering open access to knowledge.