Dynamic text replacement (DTR) allows marketers to create highly relevant landing pages that match keywords used in paid search campaigns. DTR inserts keywords into landing pages to improve message matching and increase click-through rates. It also enables personalization of landing pages and thank you pages without requiring technical support. Using DTR and dynamic keyword insertion can boost conversions by delivering targeted content to visitors based on their search terms.

1. Increase Conversions With
Super Relevant Landing Pages
Using Dynamic Text

2. Say Hi to Jenn
(Again)

3. Jenn’s Current Landing Pages Lack
Message Match

5. Landing Pages with DTR Increase Relevancy:
They “Catch” the Clicks from your Ads.

6. DTR Let’s Marketers Create Relevant Marketing
Experiences From Beginning to End.
• You can use DTR with Dynamic Keyword Insertion with PPC.
• You can use it target multiple audiences (e.g. Search Location).
• You can use it to personalize your thank you pages.

7. {keyword: default text}
• Braces {}: Braces enclose tag. Replaced by Keyword that triggers
ad.
• Keyword: Controls Capitalization.
• Colon (:) Use one colon, no spacing.
• Default Text: Appears if system cannot trigger keyword.
How to Use Dynamic Keyword Insertion with
Your PPC Campaigns

8. How Does DKI and DTR Benefit My PPC
Campaigns?
• DKI increases relevancy by displaying the keyword which triggered the
ad in your Ad title, description, display URL, or destination URL.
Unbounce’s DTR displays the keyword on your landing page.
• Specific Targeting - Google will display the dynamically inserted terms
in bolded text.
• Take Advantage of the Searcher’s Verbiage.
• Boost CTR - People are much more likely to click on an ad that reflects
what they are searching.
• A better CTR a key component in Quality Score.

9. The Goal of Using DKI is to serve highly relevant targeted ads
based on the keyword generated by the search query.
Pro Tip: Avoid Using Broad Match Keywords. You may get ads that look like
this

10. • No IT Intervention required. Jen can fulfill the ad promise of
each keyword on her landing page - without having to to get
IT to write PHP for Dynamic Landing pages.
• Bye-Bye obstacles to conversion. Jen can have consistency
between ad and landing page.
• Relevancy and Message Match is achieved. An ad can be
directed to a landing page consistent with the location or
phrase specified in the keyword search
• Higher CTR and lower CPA.
& DTR =

11. The quickest & easiest way to build and optimize
targeted and relevant landing pages for your PPC
and marketing campaigns.

12. Questions?
Lou Sturm
Customer Success Manager @Unbounce
louise@unbounce.com
Gary Allen
Customer Success Content Specialist @Unbounce
gary@unbounce.com