Increase your landing page conversions with video
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Create videos that convert. Wistia is creating the simplest, most effective educational videos on the web for their video hosting product. On January 21st, Wistia's marketing video experts, Kristen Craft and Dave Cole share their secrets. Kristen and Dave will teach you how to best leverage video to drive conversions for your business. In this month's Unwebinar, you'll learn: - About A/B testing video thumbnails - How video length affects engagement - How to use video analytics to optimize your conversion rate - Video creation and distribution best practices
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Increase your landing page conversions with video
- 1. Increase Your Landing Page Conversions with Video
- 2. Ryan Engley Director of Customer Success Unbounce @ryan_engley Join our chat on Twitter
- 3. Kristen Craft Guest Photo Dave Cole Marketing Wistia Customer Happiness Wistia @thecrafty Join our chat on Twitter Guest Photo @mrdavidjcole
- 5. We are 24 people who love video marketing
- 6. Plus a few dogs.
- 10. Why Use Video?
- 13. Reason #2
- 14. Reason #3 Video lets you measure how people engage with your content.
- 15. Reason #4 Video helps you explain your product or service.
- 16. What We’ve Learned About Video at Wistia (Best Practices & Data Time!)
- 17. Data Point #1: Videos help landing pages perform better.
- 21. Data Point #2: Video Length Matters
- 24. Not only does length matter. ! The perception of length matters.
- 25. These trends hold true even when the content is identical!
- 26. Data Point #3: Emails With Videos Get Clicked
- 27. Click:open rate = 12% Click:open rate = 38% 300% increase!
- 28. How to Get Started with Video
- 29. Use the camera you have. (Hint: the iPhone is a great option!)
- 30. Use tools that make life easier
- 32. Dive Right In!
- 33. How to Use the Data from Your Videos
- 36. A/B Test Video Thumbnails
- 37. How to A/B Test Video Thumbnails: Step 1: Upload a video and pick a thumbnail. Step 2: Copy the video and choose a new thumbnail. Step 3: Embed the videos in your A and B landing pages. Step 4: Check those stats!
- 38. How to Embed a video in Unbounce
- 44. CONVERSION!
- 45. Get in touch! ! Kristen Craft Guest Photo Dave Cole Marketing Wistia Customer Happiness Wistia @thecrafty Guest Photo @mrdavidjcole
- 47. Why use Unbounce to build your landing pages?
- 48. You’ll get better results from your campaigns Increase your conversion rates with targeted pages & A/B testing
- 49. Building pages with Unbounce is fast Quit waiting weeks for your developers
- 50. You maintain control of your campaigns Build, publish and optimize without having to wait for developers or designers