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Top 10 must-haves in web content management                               #AdobeSummit
        @davidnuescheler | VP of Enterprise Technology                                   #WEM




© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   1
#AdobeSummit
                                                                                         #WEM




 David Nuescheler (@davidnuescheler)
 VP, Enterprise Technology
 david.nuescheler@adobe.com

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   2
5.5
?


      5.5

5.4
25%         25%

CMO                          CIO
BUSINESS         5.5           IT
           25%         25%
5.5
10
WEM RELOADED


MODERN & CLEAN
#AdobeSummit
 Typical WEM Product - Out-of-the-box Experience                                     #WEM




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
 Typical WEM Product - Out-of-the-box Experience                                         #WEM




                                                                              +
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
 Out-of-the-box Experience                                                           #WEM




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
 Out-of-the-box Experience                                                           #WEM




                                                                  els
                                                                fe od
                                                                 go




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.    16
WEM RELOADED


    SIMPLY SIMPLE

1
1
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.    18
WEM RELOADED


        FORGIVENESS

1   2
1   2
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.    20
BUILD BRAND


        BORN GLOBAL

1   2    3
1   2    3
#AdobeSummit
 Born Global                                                                         #WEM




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
 Most global customers.                                                                                          #WEM



                                                         MULTI-SITE-MANAGER
                                                                              individual customers run:




                   +1k +100 dozens
                   sites countries languages

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.    24
BUILD BRAND


    DIGITAL ASSETS

1   2   3        4
1   2   3        4
#AdobeSummit
 Connecting the Creative Professional with the Marketer                                    #WEM




                                                                              BFF

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.    27
BUILD BRAND


    DIGITAL ASSETS (!)*

1   2   3        4        5
1   2   3        4        5
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.    29
DRIVE DEMAND


    DIGITAL MARKETING

1    2   3        4         5   6
1    2   3        4         5   6
#AdobeSummit
 Digital Marketing Suite                                                             #WEM




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
 Digital Marketing Suite (Web Centric View)                                                                    #WEM

                                                                              Scene7



                                                  Test&Target



                                               SiteCatalyst


                                                                                       Search&Promote




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.    25
                                                                               33
DRIVE DEMAND


    CONTEXT RULES

1   2   3        4         5   6   7
1   2   3        4         5   6   7
#AdobeSummit
 Context rules.                                                                                       #WEM




                                                                                        demo
                                                                                w &ed
                                                                              ne rov
                                                                              imp

                                                                                        omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.              35
EXTEND REACH


        MOBILE APPS

1   2       3        4         5   6   7
        8
1   2       3        4         5   6   7
        8
#AdobeSummit
 Mobile Apps mean Digital Marketing                                                  #WEM




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
 Mobile Apps mean Digital Marketing                                                  #WEM




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
                                                                                39


© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
COMMERCE

1   2       3       4   5   6   7
        8       9
1   2       3       4   5   6   7
        8       9
#AdobeSummit
 Packaged up.                                                                                    #WEM




                                                                                   demo


                                                                                   omed
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   41
BONUS: IN THE SKY

1   2       3       4       5   6   7
        8       9       X
1   2       3       4       5   6   7
        8       9       X
#AdobeSummit
                                                                                                                          #WEM




                                                                                   Adobe Digital Marketing Suite




© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   43
#AdobeSummit
                                                                                            #WEM




                                                                              demo


                                                                              omed
                                                                                44


© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MORE DETAILS? REACH OUT.
UPGRADE TO ADOBE CQ5.5.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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Top 10 must-haves in Web Content Management

  • 1. Top 10 must-haves in web content management #AdobeSummit @davidnuescheler | VP of Enterprise Technology #WEM © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
  • 2. #AdobeSummit #WEM David Nuescheler (@davidnuescheler) VP, Enterprise Technology david.nuescheler@adobe.com © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 3.
  • 4. 5.5
  • 5. ? 5.5 5.4
  • 6. 25% 25% CMO CIO BUSINESS 5.5 IT 25% 25%
  • 7. 5.5
  • 8.
  • 9. 10
  • 10.
  • 12. #AdobeSummit Typical WEM Product - Out-of-the-box Experience #WEM © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 13. #AdobeSummit Typical WEM Product - Out-of-the-box Experience #WEM + © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 14. #AdobeSummit Out-of-the-box Experience #WEM © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 15. #AdobeSummit Out-of-the-box Experience #WEM els fe od go © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 16. #AdobeSummit #WEM demo omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  • 17. WEM RELOADED SIMPLY SIMPLE 1 1
  • 18. #AdobeSummit #WEM demo omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
  • 19. WEM RELOADED FORGIVENESS 1 2 1 2
  • 20. #AdobeSummit #WEM demo omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  • 21. BUILD BRAND BORN GLOBAL 1 2 3 1 2 3
  • 22. #AdobeSummit Born Global #WEM © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 23. #AdobeSummit Most global customers. #WEM MULTI-SITE-MANAGER individual customers run: +1k +100 dozens sites countries languages © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 24. #AdobeSummit #WEM demo omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  • 25. BUILD BRAND DIGITAL ASSETS 1 2 3 4 1 2 3 4
  • 26. #AdobeSummit Connecting the Creative Professional with the Marketer #WEM BFF © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 27. #AdobeSummit #WEM demo omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27
  • 28. BUILD BRAND DIGITAL ASSETS (!)* 1 2 3 4 5 1 2 3 4 5
  • 29. #AdobeSummit #WEM demo omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29
  • 30. DRIVE DEMAND DIGITAL MARKETING 1 2 3 4 5 6 1 2 3 4 5 6
  • 31. #AdobeSummit Digital Marketing Suite #WEM © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 32. #AdobeSummit Digital Marketing Suite (Web Centric View) #WEM Scene7 Test&Target SiteCatalyst Search&Promote © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 33. #AdobeSummit #WEM demo omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25 33
  • 34. DRIVE DEMAND CONTEXT RULES 1 2 3 4 5 6 7 1 2 3 4 5 6 7
  • 35. #AdobeSummit Context rules. #WEM demo w &ed ne rov imp omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35
  • 36. EXTEND REACH MOBILE APPS 1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8
  • 37. #AdobeSummit Mobile Apps mean Digital Marketing #WEM © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 38. #AdobeSummit Mobile Apps mean Digital Marketing #WEM © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 39. #AdobeSummit #WEM demo omed 39 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 40. COMMERCE 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9
  • 41. #AdobeSummit Packaged up. #WEM demo omed © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 41
  • 42. BONUS: IN THE SKY 1 2 3 4 5 6 7 8 9 X 1 2 3 4 5 6 7 8 9 X
  • 43. #AdobeSummit #WEM Adobe Digital Marketing Suite © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 43
  • 44. #AdobeSummit #WEM demo omed 44 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 45. MORE DETAILS? REACH OUT. UPGRADE TO ADOBE CQ5.5.
  • 46.
  • 47. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.