Wordpress free online course

Create a
Blog or
Website
WordPress.com - Vasco Marques - www.vascomarques.com

Why WordPress?
• Easy
• Wide range of themes and plugins
• Wide information at web
• The most used
• Integration with most platforms
• Meets the current needs
• Active community: online and offline.

Confirm Email

Pages / menu order

How to access your website?
• Login at Wordpress.com
• By profile
• My website
• Dashboard/admin
• Direct link
http://vascomarketingdigital.wordpress.com/wp-admin/

Checklist
• Create a website at www.wordpress.com
• Customize
• Define website structure
• Create the first post
• Create and order pages.

Create content

Posts
• Shown at the home page
• Often published
• Ordered by date, author, tags, categories
• Easy to navigate and search
• Comments
• Social buttons
• Plugins and widgets.

Pages
• Static contents: about, contacts…
• Parent Child menu hierarchy
• Accessible on the menu
• Not shown at home page (default)
• Normally there are no comments.

http://portalmarketingdigital.com/

Text editor
• Basic text formatting
• Numbering, bullets, indentation
• Text and imagens links
• Read more
• Copy as text or Word
• Delete formatting
• Symbols.

Embeds/shortcodes
• Posts
• Google Calendar, Docs, Maps
• Microsoft Skydrive
• Scribd, Slideshare
• Facebook, Google+, instagram
• Youtube, TED, Ustream…
• Archive, Others…
http://en.support.wordpress.com/category/embedding-content/
http://en.support.wordpress.com/category/shortcodes/

Widgets
• Feed RSS
• Instagram
• Facebook Like Box
• Text, links
• Box.net
• Most popular posts
• Statistics
• Images,….

http://vascomarketingdigital.wordpress.com/
Curso WordPress.com - Vasco Marques - www.vascomarques.com

Checklist
• Add social media content
• Posts and pages advanced formatting
• Widgets (sidebar)
• Link pages to the menu
• Customize image at top
(Appearance > customize > header).

Advanced Settings

Site stats

Links

Categories and tags
Categories
• Organization
• Maing subjects
• Hierarchy
• Examples: social networks,
digital marketing, wordpress
Tags
• Additional organization
• Related subjects
• Recommended tags
• Examples: facebook, digital
marketing plan, plugins
wordpress
Widgets
Can add categories ro tags on post
Or manage tags and categories
Bulk edit (all posts)

Customized menus
• Create menu based on pages
• Move
• Indentation
• Set menu on top, footer, side bar,…
• Set name and save
• Type of
– Pages
– Links
– Post categories

Menus

Creating categories submenus
• Create menu item with link
• Set name
• Link: #
• Drag categories into this item.

Add buttons
• Insert image
• Add link:
– Others websites
– Post
– Pages
– Newsletter, etc
• Open in a new page (or not).

Newsletter
• Insert text as widget, post or page
• Add menu item with that page
• Link to e-goi, mailchimp or others forms.
http://kb.mailchimp.com/article/how-to-add-a-mailchimp-signup-form-to-your-wordpress-blog/

http://vascomarketingdigital.wordpress.com/sitemap.xml

Settings > General

Social Networks

http://www.google.com/webmasters/tools/richsnippets

Images
• www.vascomarques.net/imagens
• Creative commons
• Google images (type of license)
• Flickr
• Wikipedia.

Others tools
• Notepad ++
• Dreamweaver
• Google webdesign
• Photoshop, Gimp, Pixlr Editor
• Windows Movie Maker, iMovie
• Audacity.

Why WordPress.org?
• Own domain and host
• Availability to create an online store, directory,
portal, company website, monetize with ads
• Total themes, plugins, widgets, contents and
customization freedom
• Themes: +20.000 free, you may create, buy or
customize your own
• Professional solution

WordPress.org or .com?
WordPress.org
• Free download
• Thousands of themes and
plugins
• Third parties content and
Ads
• Fully customized
• Domain and host
• Security and updating
responsability
WordPress.com
• Create for free (paid plans)
• A few themes, without
plugins
• Content limitation
• Customization limit
• No need for investment or
hosting knowledge
• Security and updatings

Checklist
• Statistics analysis
• Links
• Order categories and tags
• Customized menu
• Hyperlinks and buttons into post
• Mobile theme
• Newsletter
• Webmaster Tools (google, sitemap, etc)
• Social Networks and Google Authorship
• Website settings
• Go to WordPress.org?

WordPress.com - Vasco Marques -
www.vascomarques.com

Showcase
http://www.bata.com/

http://www.justinbiebermusic.com/

http://www.nytco.com/ ver mais em http://wordpress.org/showcase/WordPress.com - Vasco Marques - www.vascomarques.com

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http://thingswemake.wordpress.com/

http://orwelldiaries.wordpress.com/

Exemplos de site
http://redes-sociais.pt/

WordPress.com - Vasco Marques -
www.vascomarques.comhttp://cursomarketingdigital.pt/

http://cursowordpress.pt/

http://vascomarques.com/

http://youtubevideomarketing.pt/

http://web2business.pt/

Wordpress free online course

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