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UNICEF Ethiopia Digital ECO Digital Media Strategy Presentation By Elshadai Negash, Social Media Consultant
Video
UNICEF Ethiopia Digital
Digital Media at UNICEF Ethiopia Parameter Number Digital Media Channels http://www.unicef.org/ethiopia http://www.facebook.com/UNICEFETH https://www.twitter.com/UNICEFEthiopia http://www.youtube.com/user/UNICEFEthiopia http://www.flickr.com/photos/unicefethiopia/ http://www.delicious.com/unicefeth http://www.linkedin.com/company/unicef-ethiopia Average Website hits NA Number of Facebook likes 219 Number of Twitter followers 821 Number of YouTube Subscribers 4 (1,935 views) Number of Flickr Views 12,268 Number of Delicious followers 3 Number of LinkedIn followers NA Number of E-Newsletter subscribers NA Data correct as at: 16th April 2013 17:35
Why Social Media? • Joining in conversation with target groups
How? Consolidating Partnerships Expanding professional networks Providing VisibilityYouth engagement Policy advocacy and influence
How can UNICEF Ethiopia utilize Digital Media? • UNICEF Ethiopia “The Thought Leader” – Channels: FB, Twtr, LinkedIn – Fulfill Donor/Natcom visibility requirements – News and event information – Research papers, policy analysis, debate + discussions – Informative blogs
Vision UNICEF Ethiopia will be the go-to agency for children in Ethiopia by 2014
Influencing target groups
Who are we targeting? Primary: UNICEF Donors with a presence in Ethiopia at mission and agency levels; National Committees Secondary: Media; Ethiopian government partners Tertiary: UNICEF Family (HQ, ESARO, and ESARO country offices) Fourth:Other UN Agencies and multilateral organizations Fifth: Private Partners (IKEA, Montblanc, ING, Rotary Intl, Starwood, etc..)
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% Government Donors Donors agencies National Committees Ethiopian partners Media ESARO country offices) UN Agencies + multilateral orgns Private Partners Website Facebook Twitter Youtube Who is on social media?
Who is tuned in? The Donor Community National Committees Foreign Correspondents
Who is tuned in? Other UN agencies Private and Government Partners Ethiopian Media
How can you help us? • Go UNICEF Digital and spread the word – Like UNICEFETH on facebook – Follow UNICEFEthiopia on twitter – Subscribe to UNICEF Ethiopia on Youtube – Create LinkedIn profile (if you don’t have one) and follow UNICEF Ethiopia – Invite your contacts, subordinates, and friends to “Go UNICEF Digital” • Funding – Include digital media outreach in donor proposals • Contribute to UNICEF Digital (Using the lovely IPads) – Share news, infographs, and jobs – Write a blog/diary about your work, share, and pass on feedback – Inform us of events, articles, and information in your network that we can share on our channels – Forward Newsletter to contacts

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Strategic meeting presentation 10min version

  • 1. UNICEF Ethiopia Digital ECO Digital Media Strategy Presentation By Elshadai Negash, Social Media Consultant
  • 4. Digital Media at UNICEF Ethiopia Parameter Number Digital Media Channels http://www.unicef.org/ethiopia http://www.facebook.com/UNICEFETH https://www.twitter.com/UNICEFEthiopia http://www.youtube.com/user/UNICEFEthiopia http://www.flickr.com/photos/unicefethiopia/ http://www.delicious.com/unicefeth http://www.linkedin.com/company/unicef-ethiopia Average Website hits NA Number of Facebook likes 219 Number of Twitter followers 821 Number of YouTube Subscribers 4 (1,935 views) Number of Flickr Views 12,268 Number of Delicious followers 3 Number of LinkedIn followers NA Number of E-Newsletter subscribers NA Data correct as at: 16th April 2013 17:35
  • 5. Why Social Media? • Joining in conversation with target groups
  • 7. How can UNICEF Ethiopia utilize Digital Media? • UNICEF Ethiopia “The Thought Leader” – Channels: FB, Twtr, LinkedIn – Fulfill Donor/Natcom visibility requirements – News and event information – Research papers, policy analysis, debate + discussions – Informative blogs
  • 8. Vision UNICEF Ethiopia will be the go-to agency for children in Ethiopia by 2014
  • 10.
  • 11. Who are we targeting? Primary: UNICEF Donors with a presence in Ethiopia at mission and agency levels; National Committees Secondary: Media; Ethiopian government partners Tertiary: UNICEF Family (HQ, ESARO, and ESARO country offices) Fourth:Other UN Agencies and multilateral organizations Fifth: Private Partners (IKEA, Montblanc, ING, Rotary Intl, Starwood, etc..)
  • 13. Who is tuned in? The Donor Community National Committees Foreign Correspondents
  • 14. Who is tuned in? Other UN agencies Private and Government Partners Ethiopian Media
  • 15. How can you help us? • Go UNICEF Digital and spread the word – Like UNICEFETH on facebook – Follow UNICEFEthiopia on twitter – Subscribe to UNICEF Ethiopia on Youtube – Create LinkedIn profile (if you don’t have one) and follow UNICEF Ethiopia – Invite your contacts, subordinates, and friends to “Go UNICEF Digital” • Funding – Include digital media outreach in donor proposals • Contribute to UNICEF Digital (Using the lovely IPads) – Share news, infographs, and jobs – Write a blog/diary about your work, share, and pass on feedback – Inform us of events, articles, and information in your network that we can share on our channels – Forward Newsletter to contacts