Presentation on Service industry airline

2. Group Members:
 Abhijit Roy
 Alok Kumar
 Arif Ali Biswas
 Chandrakanth Ezong
 Debopriya Bhattacharya
 Krishnadas Maiti
 Paromik Das
 Sonika Dey

3. Airline-industry size in the
world
Worldwide, the airline industry generates
about $640 billion in revenue annually.
Globally, airline revenues have increased
throughout the period of economic recovery,
from 476 billion USD in 2009 to 597 billion
USD in 2011, representing a 9.3% year-on-
year increase.

4. Airline-industry size in India
 Air transport currently supports 56.6 million
jobs and accounts for over US$ 2.2 trillion of
the global gross domestic product (GDP).
 India is currently the 9th largest aviation
market handling 121 million domestic and 41
million international passengers.
 Today, more than 85 international airlines
operate to India and 5 Indian carriers connect
over 40 countries.

5. Industry growth over the past
couple of years

8. Major players in the industry
Jet airways-Jet-
lite combine
25%
Indigo
30%
Spice jet
19%
Air India-
domestic
19%
Go-air
8%
Market share of major players

9. 7 P’s OF SERVICE
MARKETING
 PRODUCT-Transportation
 PRICE-Ticket price
 PLACE-Destination point, Aircrafts
 PROMOTION-Magazine, Internet(via Social
media), Hoardings, Logo, Customised
merchandises
 PHYSICAL EVIDENCE-Flight
ticket, Uniform, Boarding pass, Food
, Ambience, Seats, Aircraft
 PEOPLE- Employees & Customers
 PROCESS- The way they conduct their business.

10. Service Blueprint

11. Application of the four
characteristics of services to the
industry
 Intangibility
 Heterogeneity
 Inseparability
 Perishability

12.  Type of service process applicable to the
industry
 Growth Prospect for the future:
 Indian aviation market is poised to become the
third largest across the globe by
2020, according to industry estimates.
 The Indian Government has also been
visionary in terms of the talent requirement for
the flourishing aviation industry in future.

13. http://www.unitedworld.edu.in/
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