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 Sampling is the process by which inference is made to the whole by
examining a part.
Purpose of sampling :
 To provide various types of statistical information of a qualitative or
quantitative nature about the whole by examining a few selected
units.
 It is cheaper than census method.
 It is economical too.
 Probability sampling methods.
 Non probability sampling methods.
 Simple random sampling.
 Systematic sampling.
 Stratified sampling.
 Cluster sampling.
 It is a sampling technique in which the researcher divides the entire
target population into different subgroups, or strata, and then
randomly selects the final subjects proportionally from the different
strata.
 This type of sampling is used when the researcher wants to highlight
specific subgroups within the population.
Cluster Sampling :
 In cluster sampling the total population is divided into a number of
relatively small sub-divisions or groups which are themselves
clusters and then some of these cluster are randomly selected for
inclusion in the sample.
 The purest form of probability sampling.
 Assures each element in the population has an equal chance of being
included in the sample.
Systematic Sampling :
 A method of selecting sample members from a larger population
according to a random starting point and a fixed, periodic
interval. Typically, every "nth" member is selected from the total
population for inclusion in the sample population.
 Convenience Sampling.
 Judgment Sampling.
 Snowball Sampling.
 Quota Sampling.
 Convenience sampling is a non-probability sampling technique
where samples are selected because of their convenient accessibility
and proximity to the researcher.
 It is fast, inexpensive, easy and the subjects are readily available.
Judgement Sampling :
 Judgmental sampling is a non-probability sampling technique where
the researcher selects units to be sampled based on their knowledge
and professional judgment.
 This type of sampling technique is also known as purposive
sampling and authoritative sampling.
 Snowball sampling is a non-probability sampling technique
that is used by researchers to identify potential subjects in
studies where subjects are hard to locate.
Quota Sampling :
 Quota sampling is a non-probability sampling technique wherein the
assembled sample has the same proportions of individuals as the
entire population with respect to known characteristics, traits or
focused phenomenon.
 As quota sampling is not random so sampling method is biased and
lead to large sampling errors.
907/A Uvarshad,
Gandhinagar
Highway,
Ahmedabad –
382422.
Ahmedaba
d
Kolkata
Infinity Benchmark,
10th Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Mumbai
Goldline Business
Centre Linkway Estate,
Next to Chincholi Fire
Brigade, Malad
(West), Mumbai – 400
064.
Sampling methods in social research

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Sampling methods in social research

  • 1.
  • 2.
  • 3.  Sampling is the process by which inference is made to the whole by examining a part. Purpose of sampling :  To provide various types of statistical information of a qualitative or quantitative nature about the whole by examining a few selected units.  It is cheaper than census method.  It is economical too.
  • 4.  Probability sampling methods.  Non probability sampling methods.
  • 5.  Simple random sampling.  Systematic sampling.  Stratified sampling.  Cluster sampling.
  • 6.  It is a sampling technique in which the researcher divides the entire target population into different subgroups, or strata, and then randomly selects the final subjects proportionally from the different strata.  This type of sampling is used when the researcher wants to highlight specific subgroups within the population. Cluster Sampling :  In cluster sampling the total population is divided into a number of relatively small sub-divisions or groups which are themselves clusters and then some of these cluster are randomly selected for inclusion in the sample.
  • 7.  The purest form of probability sampling.  Assures each element in the population has an equal chance of being included in the sample. Systematic Sampling :  A method of selecting sample members from a larger population according to a random starting point and a fixed, periodic interval. Typically, every "nth" member is selected from the total population for inclusion in the sample population.
  • 8.  Convenience Sampling.  Judgment Sampling.  Snowball Sampling.  Quota Sampling.
  • 9.  Convenience sampling is a non-probability sampling technique where samples are selected because of their convenient accessibility and proximity to the researcher.  It is fast, inexpensive, easy and the subjects are readily available. Judgement Sampling :  Judgmental sampling is a non-probability sampling technique where the researcher selects units to be sampled based on their knowledge and professional judgment.  This type of sampling technique is also known as purposive sampling and authoritative sampling.
  • 10.  Snowball sampling is a non-probability sampling technique that is used by researchers to identify potential subjects in studies where subjects are hard to locate. Quota Sampling :  Quota sampling is a non-probability sampling technique wherein the assembled sample has the same proportions of individuals as the entire population with respect to known characteristics, traits or focused phenomenon.  As quota sampling is not random so sampling method is biased and lead to large sampling errors.
  • 11. 907/A Uvarshad, Gandhinagar Highway, Ahmedabad – 382422. Ahmedaba d Kolkata Infinity Benchmark, 10th Floor, Plot G1, Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091. Mumbai Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.