This document analyzes top Indian brands on social media platforms Facebook, Twitter, and YouTube for the month of July 2013. It provides data on sector leaders for each platform based on the Unmetric score. It then examines specific campaigns and content from top performing brands on each platform. On Facebook, it looks at content from Hyundai India, LG India, Pepsi India, and Café Coffee Day. On Twitter, it examines campaigns from Shoppers Stop, Max Life Insurance, Micromax, and Domino's Pizza India. Finally, for YouTube, it analyzes popular videos from KFC India, Tata Nano, and Allen Solly. The document was created by Unmetric, a company that monitors brands' social

1. analyzed by
Top Indian Brands on Social Media – July 2013

2. The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on
over 10,000 brands across 30 sectors...
so you know who is outsocializing who. And
how.

3. SO
ANALYSIS OF
BRANDS ON
FACEBOOK
Fans, Conversations, Engagement,
Campaigns, etc...

4. Sector Leaders in India
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Home Appliances
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013

5. A closer look
into these
sectors & brands

6. Hyundai India – Joyful July
Hyundai India focussed its content strategy in July
on promoting its ‘Joyful July’ campaign with
discounts and offers for its i10 and i20 models.
Hyundai India posted 28 times about the ‘Joyful
July’ campaign and the average engagement score
for these posts were 14, while the overall average
engagement score was 31.
The Engagement Score is calculated based on the
number of Likes, Comments, Shares and Estimated
Impressions each post gets.

7. LG India – Clip Your Moments Contest
LG India engaged with its by conducting the ‘Clip
Your Moments’ contest on Facebook in July and
these type of posts were the most engaging with an
engagement score of 220 and 165 respectively.
The Engagement Score is calculated based on the
number of Likes, Comments, Shares and Estimated
Impressions each post gets.

8. Pepsi India - CollegeGiri
Pepsi India engaged with its fans by asking them
to share their CollegeGiri stories and posted the
best stories on their Facebook page.
Pepsi India posted 21 times about ‘CollegeGiri’
and these posts had an average engagement
score of 15, while the overall average
engagement score was 17.

9. Café Coffee Day – Friendship Day Offer
Café Coffee Day’s posts around ‘Friendship
Day’ engaged well with its fans.
Café Coffee Day posted 5 times about
‘Friendship Day’ and these posts obtained
an average engagement score of 26.
The Engagement Score is calculated based on the
number of Likes, Comments, Shares and Estimated
Impressions each post gets.

10. ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...

11. Sector Leaders in India
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013

12. A closer look
into these
sectors & brands

13. Shoppers Stop - #TwitterAuction
Shoppers Stop engaged with its followers
by conducting a Twitter Auction in which
followers bid on a product via Twitter.
#TwitterAuction was the most used
hashtag in July for the brand.

14. Max Life Insurance - #GoodAdviceBadAdvice
Max Life Insurance’s
#GoodAdviceBadAdvice contest was the
most tweeted hashtag by the brand and
the followers

15. Micromax - #MicromaxCanvas4 Launch
Micromax and its followers tweeted
more around the launch of
Micromax Canvas 4 in July

16. Domino’s Pizza - #ChatakedaarDialogues Contest
Domino’s Pizza India created lots of
buzz through the
#ChatakedaarDialogues Contest in July

17. SO
ANALYSIS OF
BRANDS ON
YOUTUBE
Views, Shares, Uploads, Top Video, etc...

18. Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer
Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013

19. SO
A closer Look at
Selected Top
Brands

20. KFC India
Fiery Grilled
KFC India’s Fiery Grilled commercial, which
was uploaded to YouTube on 8th July was the
most watched video on its channel with
14,502 views

21. Tata Nano
Celebrate Awesomeness
Tata Nano’s Celebrate Awesomeness video
which was uploaded on July 28th garnered
more than 178,000 views in just 3 days.

22. Allen Solly
Colour Lab LookBook Photoshoot
Allen Solly’s Colour Lab LookBook
Photoshoot video was the most watched
video on its YouTube channel with 17,092
views

23. About Unmetric :
THANK YOU
Please contact us at
info@unmetric.com
for more information
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding
and driving down costs by creating more efficient social media teams.