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This	
  New	
  Year’s	
  edi.on	
  of	
  Global	
  Beat	
  bridges	
  the	
  last	
  
quarter	
   of	
   2011	
   and	
   the	
   first	
   few	
   weeks	
   of	
   2012.	
  
January	
  seems	
  to	
  have	
  come	
  and	
  gone	
  in	
  a	
  blink,	
  and	
  
many	
  of	
  Drum	
  Café’s	
  global	
  offices	
  have	
  already	
  go8en	
  
off	
  to	
  a	
  thumping	
  start,	
  with	
  some	
  excep4onal	
  events,	
  
expansion	
   into	
   new	
   territories	
   and	
   an	
   outstanding	
  
award	
  for	
  innova+on	
  in	
  teambuilding.	
  
Over	
   the	
   past	
   few	
   months	
   we	
   have	
   also	
   welcomed	
   a	
  
whole	
   crew	
   of	
   new	
   staff	
   members	
   into	
   our	
   various	
  
offices,	
  and	
  we	
  introduce	
  some	
  of	
  these	
  special	
  people	
  
to	
  you	
  on	
  Page	
  15.	
  
You	
  may	
  no)ce	
  that	
  this	
  issue	
  deviates	
  slightly	
  from	
  our	
  
past	
  format.	
  We	
  received	
  a	
  few	
  deligh5ul	
  ar7cles	
  from	
  
some	
  of	
  our	
  contributors	
  that	
  brought	
  with	
  them	
  a	
  real	
  
sense	
  of	
  personality.	
  We	
  felt	
  that	
  it	
  would	
  be	
  fun	
  to	
  give	
  
these	
  writers	
  a	
  voice	
  and	
  allow	
  you	
  to	
  get	
  to	
  know	
  each	
  
other	
   be(er.	
   The	
   writers	
   have	
   been	
   acknowledged	
  
where	
  complete	
  original	
  ar0cles	
  have	
  been	
  used.	
  
Our	
   Special	
   Feature	
   this	
   quarter	
   is	
   also	
   a	
   li2le	
   bit	
  
different,	
  as	
  it	
  focuses	
  on	
  a	
  global	
  Drum	
  Café	
  product,	
  
instead	
   of	
   on	
   one	
   office.	
   The	
   fabulous	
   Broadway	
  
produc'on	
   ‘Drumstruck’	
   has	
   now	
   been	
   touring	
   the	
  
world	
   for	
   almost	
   10	
   years,	
   and	
   Drum	
   Café	
   Joburg	
   has	
  
recently	
   put	
   together	
   a	
   promo0onal	
   pack	
   that	
   can	
   be	
  
Editor’s	
  Note	
  
	
  
	
  Inside	
  This	
  Issue	
  
Editor’s	
  Note	
   	
   1	
  
News	
  from	
  around	
  the	
  globe	
   	
   1-­‐4	
  
Special	
  Feature:	
  ‘Drumstruck’	
   	
  	
  	
   5-­‐6	
  
More	
  global	
  news	
   	
   7-­‐13	
  
Tes$monials	
   	
   14	
  
Company	
  news	
  and	
  views	
  (internal)	
   	
   15	
  
Community	
  Column	
   	
   16	
  
used	
   by	
   each	
   office	
   to	
   submit	
   to	
   producers	
   in	
   your	
  
respec&ve	
  territories.	
  A	
  ‘Drumstruck’	
  tour	
  in	
  your	
  area	
  
receives	
  a	
  massive	
  amount	
  of	
  PR	
  and	
  marke3ng	
  which	
  
can	
   be	
   leveraged	
   very	
   effec.vely	
   to	
   promote	
   your	
  
business.	
  	
  	
  
It	
   is	
   always	
   upli,ing	
   to	
   write	
   and	
   share	
   Drum	
   Café’s	
  
global	
   news	
   –	
   and	
   I	
   hope	
   that	
   you	
   draw	
   as	
   much	
  
inspira'on	
  from	
  reading	
  it.	
  	
  
Here’s	
   wishing	
   you	
   all	
   a	
   new	
   year	
   of	
   produc'vity,	
  
energy,	
  crea*vity	
  and	
  collabora)on.	
  
Tammy	
  Lieberman	
  
Editor	
  
	
  
	
  
	
  	
  ISSUE	
  4	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  JANUARY	
  2012	
  
Right:	
  Drum	
  Café	
  performs	
  at	
  the	
  famous	
  Taipei	
  Arena	
  
in	
  front	
  of	
  the	
  President	
  of	
  Taiwan	
  
Drum	
  Café	
  Taiwan	
  got	
  off	
  to	
  a	
  roaring	
  start	
  this	
  year	
  when	
  
they	
  performed	
  at	
  a	
  massive	
  event	
  for	
  Cathay	
  Insurance	
  
at	
  the	
  famous	
  Taipei	
  Arena.	
  	
  
	
  
The	
  event,	
  which	
  was	
  a	
  celebra1on	
  of	
  the	
  company’s	
  50th
	
  
anniversary,	
   was	
   a,ended	
   by	
   the	
   President	
   of	
   Taiwan.	
  
Drum	
   Café	
   opened	
   the	
   conference	
   with	
   a	
   drumming	
  
performance	
  followed	
  by	
  an	
  interac0ve	
  session	
  with	
  the	
  
audience	
   using	
   5	
   500	
   pairs	
   of	
   drums2cks.	
   The	
  
performance	
  concluded	
  with	
  a	
  Mexican	
  wave.	
  
Drum	
  Café	
  performs	
  for	
  the	
  president	
  of	
  Taiwan	
  
Page	
  2	
   Global	
  Beat	
  
Drum	
  Café	
  wins	
  Indira	
  award	
  for	
  innova2on	
  in	
  teambuilding	
  
Drum	
   Café	
   India	
   proudly	
   accepted	
   the	
   award	
   for	
  
Innova&on	
  in	
  Teambuilding	
  and	
  Interac&ve	
  Learning	
  at	
  
the	
   5th
	
   Indira	
   Interna*onal	
   Innova*on	
   Summit	
   on	
   13	
  
January	
   2012.	
   The	
   innova2on	
   summit	
   is	
   the	
   single	
  
largest	
   gathering	
   of	
   innovators	
   from	
   different	
   fields	
   of	
  
exper%se.	
   The	
   theme	
   for	
   this	
   5th
	
   summit	
   was	
  
‘Imagina(on,	
  Crea(vity	
  and	
  Ingenuity:	
  Leading	
  a	
  Culture	
  
of	
  Innova(on”.	
  	
  
	
  
According	
  to	
  Tony	
  Blanchard,	
  Global	
  Chairman	
  of	
  Indira,	
  
“Your	
  [Drum	
  Café’s]	
  leadership	
  and	
  contribu;on	
  to	
  the	
  
field	
  of	
  entrepreneurship	
  and	
  innova2on	
  is	
  well	
  known.	
  
The	
   posi)on	
   that	
   you	
   occupy	
   in	
   the	
   fraternity	
   is	
  
strategic	
  and	
  iconic.	
  As	
  a	
  thinker	
  and	
  a	
  doer	
  you	
  are	
  a	
  
role	
  model	
  and	
  a	
  believer	
  in	
  change”.	
  	
  
	
  
Congratula*ons	
   to	
   Vinod	
   and	
   Aliya	
   Hasal	
   on	
   this	
  
incredible	
   achievement.	
   See:	
   h!p://se-­‐
thoughtograph.blogspot.com/2012/01/agile-­‐teams-­‐try-­‐
drumming-­‐for-­‐team.html	
   for	
   an	
   amazing	
   review	
   of	
   the	
  
performance	
  by	
  Drum	
  Café	
  at	
  the	
  Indira	
  Awards.	
  
	
  
Top	
   and	
   far	
   right:	
   Drum	
   Café	
   India	
   performs	
   at	
   the	
  
Indira	
  awards	
  
	
  
Right:	
  Vinod	
  and	
  Aliya	
  Hasal	
  accept	
  the	
  Indira	
  award	
  for	
  
Innova&on	
  in	
  Teambuilding	
  
A	
  fantasy	
  of	
  fire	
  and	
  drums	
  
In	
  October	
  2012,	
  Drum	
  Café	
  Germany	
  performed	
  with	
  
‘Firedancer’	
  in	
  their	
  largest	
  combined	
  event	
  to	
  date.	
  The	
  
show	
  took	
  place	
  before	
  an	
  audience	
  of	
  2000	
  people	
  for	
  
Meyer	
  Wer'	
  (currently	
  building	
  the	
  ship	
  “Fantasy”	
  for	
  
Disney).	
   It	
   included	
   a	
   combina4on	
   of	
   interac4ve	
  
drumming,	
  a	
  human	
  beatbox,	
  the	
  firedancer	
  show	
  and	
  
LunatX	
  fireworks.	
  	
  
	
  
The	
  key	
  message	
  of	
  the	
  event	
  remains	
  consistent:	
  inside	
  
every	
  employee	
  is	
  a	
  li-le	
  flame	
  that	
  can	
  develop	
  into	
  a	
  
huge	
   fire.	
   According	
   to	
   Ma+hias	
   Jackel,	
   “I	
   have	
   never	
  
had	
  so	
  much	
  fire	
  around	
  me	
  in	
  my	
  whole	
  life.	
  It	
  was	
  a	
  
very	
  intense	
  experience.	
  I	
  loved	
  it.”	
  
Page	
  3	
   Global	
  Beat	
  
Keeping	
  it	
  Green	
  	
  
Wri$en	
  by	
  Tim	
  Furness	
  
Between	
  November	
  and	
  December	
  2011,	
  the	
  City	
  Of	
  Durban	
  hosted	
  the	
  “Durban	
  Green	
  Fes=val”	
  to	
  coincide	
  with	
  
COP17	
  and	
  the	
  influx	
  of	
  thousands	
  of	
  interna5onal	
  delegates.	
  For	
  Drum	
  Cafe	
  Durban	
  it	
  was	
  essen5ally	
  a	
  mini-­‐world-­‐
cup	
   event,	
   with	
   the	
   main	
   objec2ve	
   being	
   to	
   liven	
   up	
   the	
   beach	
   promenade	
   with	
   entertainers	
   and	
   interac4ve	
  
drumming	
  sessions.	
  
	
  
Over	
   a	
   14-­‐day	
   period	
   we	
   ran	
   3	
   drumming	
   sessions	
   a	
   day	
   with	
   100	
   drums	
   for	
   general	
   public	
   par9cipa9on.	
   The	
  
drumming	
  sessions	
  were	
  a	
  huge	
  success,	
  and	
  I	
  couldn’t	
  help	
  but	
  feel	
  a	
  sense	
  of	
  nostalgia	
  at	
  the	
  first	
  rumble	
  of	
  drums	
  
on	
  the	
  first	
  day.	
  We	
  were	
  back	
  at	
  the	
  beach...	
  and	
  the	
  people	
  were	
  lovin	
  it	
  !	
  
	
  
There	
  were	
  very	
  few	
  signs	
  of	
  foreign	
  delegates,	
  apart	
  from	
  a	
  few	
  that	
  looked	
  like	
  they	
  may	
  have	
  been	
  lost,	
  and	
  our	
  
drumming	
  sessions	
  were	
  warmly	
  embraced	
  by	
  the	
  regular	
  holiday-­‐makers	
  from	
  inland,	
  and	
  Durban	
  locals.	
  
	
  	
  
Our	
  roving	
  street	
  performers	
  included	
  Zulu	
  Dancers,	
  Gumboot	
  Dancers,	
  Indian	
  Dancers	
  and	
  a	
  Drumming	
  Troupe,	
  
placed	
  at	
  various	
  entertainment	
  nodes	
  along	
  the	
  beachfront,	
  and	
  rota)ng	
  amongst	
  these	
  nodes.	
  
	
  
It	
  was	
  a	
  delicate	
  balancing	
  act	
  keeping	
  to	
  the	
  client’s	
  rigid	
  schedule,	
  and	
  keeping	
  the	
  performers	
  in	
  a	
  state	
  of	
  mind	
  
that	
  their	
  ac)vi)es	
  appeared	
  organic	
  and	
  free-­‐flowing.	
  It	
  took	
  a	
  couple	
  of	
  days	
  to	
  get	
  all	
  35	
  performers	
  into	
  their	
  
daily	
  rou*ne,	
  but	
  with	
  a	
  bit	
  of	
  policing	
  from	
  me	
  on	
  my	
  bicycle,	
  and	
  some	
  mothering	
  from	
  my	
  assistant	
  Nikki,	
  the	
  rest	
  
was	
  smooth	
  sailing.	
  
	
  	
  
For	
  Drum	
  Cafe	
  Durban	
  this	
  event	
  was	
  a	
  fantas4c	
  way	
  to	
  end	
  off	
  the	
  year.	
  
	
  	
  
Lfgt:	
  Greenpeace’s	
  Baobab	
  tree	
  under	
  construc5on	
  –	
  with	
  the	
  
bicycles	
  powering	
  hundreds	
  of	
  li3le	
  lights	
  covering	
  the	
  tree	
  
	
  
Above:	
  Drum	
  Café	
  Durban	
  performs	
  for	
  the	
  crowds	
  during	
  the	
  
Durban	
  Green	
  Fes,val	
  
Page	
  4	
   Global	
  Beat	
  
Drum	
  Café	
  New	
  York	
  lights	
  up	
  Cancun	
  
	
  
	
  
	
  
2012	
  took	
  off	
  with	
  a	
  bang	
  for	
  Drum	
  Café	
  New	
  York,	
  with	
  a	
  1200-­‐pax	
  
event	
   for	
   Qliktech	
   in	
   Cancun,	
   Mexico.	
   Although	
   Cancun	
   has	
   been	
  
vic$m	
   to	
   hurricanes,	
   Mexican	
   drug	
   wars	
   and	
   disease,	
   it	
   is	
  
opera&onally	
  one	
  of	
  New	
  York’s	
  most	
  efficiently	
  run	
  territories,	
  with	
  
a	
  "cache"	
  of	
  drums	
  in	
  Cancun	
  and	
  a	
  long-­‐standing	
  rela,onship	
  with	
  a	
  
local	
  logis)cs	
  company.	
  
	
  
The	
   event	
   involved	
   a	
   team	
   of	
   8	
   drummers	
   who	
   ran	
   a	
   30-­‐minute	
  
interac(ve	
  opening	
  session	
  with	
  an	
  exci(ng	
  crea(ve	
  element	
  –	
  wire	
  
light	
  up	
  costumes with	
  projec,on	
  and	
  lasers	
  used	
  on	
  the	
  dancer	
  (see	
  
the	
   beau(ful	
   bu+erfly	
   effect	
   in	
   the	
   image	
   below).	
   The	
   event	
  
producer	
  was	
  ecsta-c	
  with	
  the	
  show,	
  commen-ng:	
  "Pavel	
  and	
  all	
  of	
  
the	
  team	
  at	
  Drum	
  Café	
  were	
  a	
  huge	
  hit!	
  	
  It	
  was	
  the	
  perfect	
  opening	
  
piece	
  to	
  their	
  General	
  Session.	
  	
  Kudos	
  to	
  Drum	
  Café	
  for	
  an	
  awesome,	
  
inspiring	
  and	
  entertaining	
  performance!	
  	
  They	
  were	
  truly	
  excep.onal	
  
and	
  hit	
  the	
  mark	
  in	
  every	
  way."	
  
Duel	
  in	
  the	
  pool	
  
	
  
	
  
	
  
In	
  December	
  2011,	
  Drum	
  Café	
  GA	
  /	
  FLA	
  was	
  privileged	
  to	
  perform	
  at	
  
the	
  opening	
  of	
  a	
  historic	
  Olympic-­‐qualifier	
  swim	
  meet	
  at	
  the	
  Georgia	
  
Tech	
  Aqua*c	
  Centre	
  (the	
  venue	
  of	
  the	
  1996	
  Olympics!)	
  Drum	
  Café	
  
welcomed	
   American	
   and	
   European	
   Olympic	
   swim	
   teams,	
   their	
  
entourages,	
  guests	
  and	
  the	
  world’s	
  media	
  to	
  the	
  event.	
  	
  The	
  Drum	
  
Cafe	
   team	
   ignited	
   the	
   stadium	
   in	
   a	
   rousing,	
   passionate	
   opening	
  
performance	
   with	
   two	
   shorter	
   pieces	
   of	
   drumming	
   following	
   the	
  
opening	
   ceremonies	
   to	
   entertain	
   the	
   audience	
   during	
   the	
   live	
  
television	
  coverage	
  by	
  NBC.	
  
	
  
Alain	
   led	
   his	
   team	
   of	
   seven	
   master	
   musicians	
   and	
   dancers	
   in	
   an	
  
experien'al	
   exercise,	
   where	
   movement	
   and	
   music	
   created	
  
unabashed	
   awe	
   among	
   those	
   in	
   a0endance,	
   and	
   drove	
   home	
   the	
  
feeling	
   of	
   posi+ve	
   energy	
   for	
   all	
   present.	
   The	
   audience	
   welcomed	
  
the	
  visi(ng	
  interna(onal	
  athletes	
  and	
  their	
  US	
  challengers	
  with	
  an	
  
interac(ve,	
   energizing	
   percussive	
   ‘tribal	
   ta4oo’	
   led	
   by	
   Drum	
   Cafe	
  
where	
  a	
  ‘duel	
  of	
  sound’	
  set	
  the	
  tone	
  for	
  the	
  spirit	
  of	
  compe55on	
  for	
  
the	
  ‘duel	
  in	
  the	
  pool’.	
  
	
  
The	
   raw	
   force,	
   energy,	
   sound	
   and	
   emo3on	
   of	
   3500	
   par3cipants	
  
bea$ng	
   a	
   single	
   celebratory	
   rhythm	
   le2	
   everyone	
   energized,	
  
connected,	
   emo*onally	
   charged,	
   and	
   feeling	
   the	
   power	
   of	
   making	
  
music	
  as	
  “One	
  Tribe,	
  One	
  Team”	
  so	
  that	
  “the	
  games	
  could	
  begin.”	
  
Page	
  5	
   Global	
  Beat	
  
The	
   brainchild	
   of	
   the	
   Drum	
   Café’s	
   Warren	
   Lieberman	
  
(co-­‐created	
   with	
   Kathy-­‐Jo	
   Ross),	
   Drumstruck	
  
premiered	
   in	
   Johannesburg,	
   South	
   Africa	
   in	
   2002.	
   It	
  
has	
   since	
   become	
   a	
   phenomenon,	
   touring	
   the	
   world	
  
with	
   shows	
   in	
   New	
   York,	
   Japan,	
   Australia,	
   China,	
  
Vietnam,	
  and	
  South	
  Africa.	
  The	
  show	
  was	
  billed	
  as	
  the	
  
first	
  interac+ve	
  drum-­‐theatre	
  experience,	
  and	
  has	
  won	
  
over	
   audiences	
   world-­‐wide	
   with	
   its	
   exhilara-ng	
  
presenta(on	
  of	
  African	
  beats	
  and	
  explosive	
  energy.	
  	
  
	
  
Now	
   a	
   detailed	
   promo.onal	
   package	
   has	
   been	
   put	
  
together	
   for	
   use	
   by	
   all	
   Drum	
   Café	
   offices.	
   From	
   past	
  
experiences,	
   when	
   Drumstruck	
   visits	
   a	
   new	
   region,	
  
there	
  is	
  a	
  direct	
  and	
  immediate	
  benefit	
  for	
  the	
  Drum	
  
Café	
   office	
   located	
   in	
   that	
   territory	
   –	
   in	
   terms	
   of	
   PR,	
  
marke&ng,	
  awareness	
  crea&on	
  and	
  subsequent	
  event	
  
bookings.	
   This	
   Special	
   Feature	
   provides	
   a	
   brief	
  
summary	
  of	
  some	
  of	
  the	
  informa/on	
  which	
  is	
  provided	
  
in	
  the	
  promo+onal	
  material.	
  	
  
	
  
Drumstruck	
   made	
   its	
   debut	
   in	
   New	
   York	
   on	
   June	
   16th	
  
2005	
   at	
   the	
   pres,gious	
   Dodger	
   stages,	
   situated	
   off	
  
Broadway	
   and	
   ran	
   for	
   640	
   shows,	
   over	
   a	
   period	
   of	
  
eighteen	
   months.	
   Drumstruck	
   became	
   one	
   of	
   the	
  
longest	
  running	
  off-­‐Broadway	
  shows	
  to	
  be	
  staged	
  over	
  
the	
   last	
   few	
   years.	
   The	
   produc3on’s	
   long	
   running	
  
success	
  can	
  be	
  a)ributed	
  to	
  the	
  overwhelming	
  response	
  
it	
  received	
  during	
  its	
  *me	
  in	
  New	
  York.	
  The	
  show	
  was	
  
greeted	
  with	
  rave	
  reviews	
  and	
  standing	
  ova/ons.	
  While	
  
the	
   New	
   York	
   Times	
   said	
   “the	
   beats	
   that	
   are	
   its	
   soul	
  
resound	
  across	
  +me	
  and	
  cultures”,	
  Time	
  Out	
  New	
  York	
  
described	
  the	
  show	
  as	
  “simply	
  exhilara4ng”.	
  	
  
	
  
	
  Special	
  Feature:	
  Drumstruck	
  
Drumstruck	
  is	
  truly	
  a	
  crowd	
  pleaser	
  -­‐	
  it	
  is	
  a	
  show	
  that	
  
transcends	
   age,	
   race,	
   language	
   and	
   gender.	
   Using	
   the	
  
tried-­‐and-­‐trusted	
   principles	
   of	
   the	
   Drum	
   Cafe's	
   drum	
  
circle,	
  each	
  member	
  of	
  the	
  audience	
  is	
  given	
  an	
  African	
  
drum,	
  a	
  drum	
  that	
  will	
  echo	
  with	
  rhythm	
  and	
  life	
  as	
  the	
  
show	
   gets	
   underway.	
   The	
   shows	
   grow	
   and	
   change	
  
organically	
   with	
   every	
   performance	
   and	
   belong	
   to	
   the	
  
audience,	
   as	
   much	
   as	
   they	
   do	
   to	
   the	
   performers	
   on	
  
stage.	
   Each	
   show	
   is	
   as	
   unique	
   as	
   each	
   different	
  
audience,	
  and	
  in	
  all	
  they	
  experience	
  a	
  powerful	
  bonding	
  
and	
  a	
  warm	
  sense	
  of	
  African	
  community.	
  
	
  
Now	
   a	
   well-­‐established	
   feature	
   on	
   the	
   Japanese	
  
entertainment	
   calendar,	
   the	
   2012	
   tour	
   has	
   already	
  
star%ng	
   to	
   sell	
   out!!!	
   The	
   show	
   has	
   outperformed	
  
Dream	
  Girls	
  and	
  Hairspray	
  in	
  Tokyo.	
  
	
  
	
  
Page	
  6	
   Global	
  Beat	
  
DRUMSTRUCK’S	
  TOURING	
  HISTORY	
  
	
  
2002	
  -­‐	
  Drumstruck	
  created,	
  first	
  shows	
  in	
  Johannesburg	
  at	
  The	
  Theatre	
  on	
  the	
  Square,	
  The	
  Market	
  Theatre	
  and	
  in	
  
Pretoria	
  at	
  The	
  State	
  Theatre	
  	
  
2004	
  -­‐	
  Australia,	
  Sydney	
  season	
  at	
  The	
  Star	
  City	
  Casino	
  	
  
2004	
  -­‐	
  China,	
  tours	
  to	
  Beijing,	
  Shanghai,	
  Hong	
  Kong,	
  and	
  a	
  regional	
  tour	
  of	
  Hunan	
  province	
  
2004	
  	
  -­‐	
  Vietnam	
  tour	
  to	
  Ha	
  Noi	
  
2005	
  to	
  2007	
  -­‐	
  	
  New	
  York,	
  640	
  performances	
  at	
  The	
  Dodgers	
  Stages,	
  Off-­‐Broadway,	
  New	
  York	
  City	
  
2008	
  	
  -­‐	
  China,	
  Nanjing	
  Interna/onal	
  Theatre	
  fes/val	
  
2008	
  	
  -­‐	
  China	
  –	
  Performed	
  some	
  Drumstruck	
  elements	
  during	
  Beijing	
  Olympics	
  opening	
  ceremony	
  
2008	
  –	
  Japan	
  –	
  2	
  weeks	
  in	
  Tokyo	
  at	
  Galaxy	
  Theatre	
  
2009	
  –	
  Japan	
  –	
  2	
  weeks	
  in	
  Tokyo	
  –	
  3	
  weeks	
  touring	
  around	
  Japan.	
  
2010	
  –	
  Members	
  of	
  Drumstruck	
  perform	
  with	
  Shakira,	
  K’Naan	
  at	
  FIFA	
  World	
  Cup	
  Concert	
  
2010	
  –	
  Japan	
  –	
  2	
  weeks	
  Tokyo	
  –	
  3	
  weeks	
  touring	
  	
  around	
  Japan.	
  
2010	
  –	
  South	
  Africa	
  –	
  2	
  weeks	
  at	
  pres+gious	
  Nelson	
  Mandelas	
  Square	
  during	
  FIFA	
  world	
  Cup	
  
2011	
  –	
  Japan	
  	
  -­‐	
  1	
  week	
  Tokyo	
  –	
  4	
  weeks	
  touring	
  around	
  Japan.	
  	
  
2012	
  	
  -­‐	
  Japan,	
  summer	
  tours,	
  season	
  at	
  The	
  Galaxy	
  Theatre	
  Tokyo	
  plus	
  a	
  regional	
  tour	
  	
  
	
  
Drumstruck	
  will	
  be	
  touring	
  Japan	
  from	
  the	
  22nd	
  of	
  July	
  to	
  the	
  3rd	
  of	
  September	
  2012.	
  
Audience	
  profile:	
  
Drumstruck	
  is	
  a	
  show	
  for	
  all	
  ages,	
  in	
  Japan	
  it	
  has	
  become	
  
known	
   in	
   Japan	
   as	
   a	
   family	
   show,	
   Drumstruck	
   also	
  
experiences	
   repeat	
   visits	
   by	
   audience	
   members	
   who	
  
return	
  to	
  see	
  the	
  show	
  a	
  number	
  of	
  /mes	
  to	
  be	
  part	
  of	
  
the	
  experience.	
  	
  
	
  
Length	
  of	
  Show	
  
Drumstruck	
   runs	
   for	
   1	
   hour	
   and	
   20	
   minutes	
   with	
   no	
  
interval.	
  	
  
	
  
Touring	
  Company	
  
The	
   touring	
   company	
   comprises	
   14	
   people	
   including	
   the	
  
Creator	
  and	
  Director	
  (who	
  stay	
  for	
  the	
  1st
	
  week	
  of	
  tour),	
  
the	
   Ligh(ng	
   Designer,	
   Manager	
   and	
   Produc(on	
  
coordinator	
  and	
  a	
  cast	
  of	
  11	
  performers.	
  
	
  
Promo%onal	
  Tour	
  
To	
  assist	
  in	
  the	
  marke,ng	
  of	
  the	
  show,	
  3	
  performers	
  travel	
  
to	
  the	
  tour	
  des)na)on	
  3	
  months	
  before	
  the	
  tour	
  and	
  are	
  
featured	
   on	
   TV,	
   radio	
   and	
   print	
   in	
   a	
   coordinated	
   PR	
  
campaign.	
  	
  
	
  
Freight	
  
There	
   are	
   two	
   freight	
   loads	
   –	
   audience	
   drums	
   freighted	
  
from	
  Bali	
  and	
  sold	
  at	
  the	
  end	
  of	
  the	
  run,	
  and	
  	
  show	
  freight	
  
(including	
   instruments,	
   props	
   and	
   costumes)	
   which	
   are	
  
freighted	
   from	
   Joburg.	
   In	
   order	
   to	
   minimize	
   costs,	
   some	
  
backline	
  items	
  are	
  sourced	
  locally.	
  
	
  
	
  
	
  
PLEASE	
  CONTACT	
  WARREN	
  LIEBERMAN	
  IF	
  YOU	
  
WOULD	
  LIKE	
  TO	
  RECEIVE	
  A	
  FULL	
  PROMOTIONAL	
  
PACKAGE	
  
	
  
	
  
	
  
Page	
  7	
   Global	
  Beat	
  
McKinsey	
  consultants	
  put	
  on	
  a	
  show	
  to	
  be	
  remembered	
  
Drum	
   Café	
   Cape	
   Town	
   ran	
   a	
   complex	
   and	
   unusual	
   interac7ve	
   event	
   for	
   Mckinsey	
   &	
   Company…	
   The	
   event	
   was	
  
planned	
  over	
  a	
  period	
  of	
  months	
  in	
  consulta3on	
  with	
  McKinsey	
  staff	
  in	
  the	
  USA,	
  Europe	
  and	
  Joburg.	
  	
  
	
  
When	
  the	
  day	
  arrived,	
  the	
  250	
  par2cipants	
  were	
  divided	
  into	
  6	
  groups,	
  each	
  with	
  a	
  different	
  theme.	
  These	
  included	
  
Zulu,	
  Kwaito,	
  Gumboot	
  &	
  Kwela	
  dance,	
  a	
  singing	
  group	
  and	
  a	
  drumming	
  group.	
  Each	
  group	
  was	
  taken	
  to	
  a	
  different	
  
wine	
  estate	
  around	
  the	
  Stellenbosch	
  /	
  Franschhoek	
  area	
  where	
  they	
  par&cipated	
  in	
  a	
  3-­‐hour	
  workshop	
  with	
  Drum	
  
Café’s	
  teams	
  and	
  rehearsed	
  a	
  show	
  according	
  to	
  their	
  respec5ve	
  themes.	
  
	
  
Later	
  they	
  all	
  arrived	
  at	
  Molenvliet	
  Wine	
  Estate	
  for	
  a	
  dinner	
  and	
  to	
  perform	
  what	
  they	
  had	
  learned	
  before	
  the	
  other	
  
groups.	
  There	
  was	
  much	
  excitement	
  and	
  an,cipa,on	
  as	
  the	
  performers	
  donned	
  their	
  accessories	
  (which	
  had	
  been	
  
made	
  in	
  Cape	
  Town)	
  and	
  the	
  show	
  was	
  on!	
  At	
  the	
  end	
  of	
  the	
  performance	
  Drum	
  Café	
  brought	
  the	
  whole	
  group	
  
together	
  in	
  unison	
  through	
  an	
  interac.ve	
  drumming	
  session.	
  It	
  was	
  a	
  truly	
  special	
  event.	
  
	
  
Drum	
  Café	
  con-nues	
  its	
  relief	
  and	
  rehabilita-on	
  efforts	
  in	
  Japan	
  
Since	
  May	
  2011,	
  Drum	
  Café	
  Japan	
  has	
  visited	
  more	
  than	
  150	
  schools,	
  
temporary	
   houses	
   and	
   community	
   centres,	
   spreading	
   joy	
   and	
  
encouragement	
   to	
   thousands	
   in	
   the	
   devastated	
   areas	
   of	
   Japan.	
  
Mariko	
  Hoshiyama	
  is	
  commi.ed	
  to	
  con3nuing	
  this	
  work	
  un3l	
  it	
  is	
  no	
  
longer	
  needed.	
  Currently,	
  Drum	
  Café,	
  together	
  with	
  the	
  NGO	
  ‘Plan	
  
Japan’	
  has	
  60	
  events	
  scheduled	
  over	
  an	
  80-­‐day	
  period	
  running	
  from	
  
10	
  January	
  un*l	
  31	
  March.	
  
	
  
The	
   photos	
   below	
   were	
   taken	
   during	
   a	
   session	
   at	
   a	
   temporary	
  
housing	
  community	
  centre,	
  where	
  many	
  elderly	
  people	
  par5cipated.	
  
One	
   of	
   the	
   par,cipants	
   commented:	
   "I	
   have	
   been	
   very	
   sad	
   and	
  
crying	
  a	
  lot	
  since	
  11/March,	
  but	
  today	
  I	
  cry	
  because	
  of	
  I	
  was	
  very	
  
happy.	
  I	
  never	
  thought	
  I	
  will	
  cry	
  again	
  in	
  good	
  way."	
  
	
  
Drum	
  Café	
  has	
  succeeded	
  in	
  bringing	
  people	
  together	
  to	
  smile,	
  laugh	
  
and	
   dance,	
   and	
   the	
   next	
   step	
   is	
   to	
   start	
   helping	
   to	
   rebuild	
  
communi'es.	
  
	
  
Right:	
   Drum	
   Café	
   performs	
   at	
   a	
   temporary	
   housing	
   community	
  
centre	
  in	
  Japan.	
  
	
  
	
  
Page	
  8	
   Global	
  Beat	
  
Winners	
  of	
  the	
  Knysna	
  Recycled	
  Band	
  Compe77on	
  
The	
   Knysna	
   Tourism	
   /	
   Drum	
   Cafe	
   Recycled	
   Band	
  
Compe&&on,	
   which	
   was	
   hatched	
   as	
   a	
   community	
  
building	
  concept	
  at	
  the	
  end	
  of	
  January	
  2011,	
  reached	
  its	
  
crescendo	
   on	
   Saturday	
   1	
   October	
   2011	
   in	
   an	
   event	
  
which	
   formed	
   part	
   of	
   the	
   Naturally	
   Knysna	
   Preview	
  
Fes$val.	
  	
  	
  
	
  
We	
  had	
  6	
  official	
  bands	
  that	
  entered,	
  each	
  completely	
  
unique	
   and	
   individual	
   in	
   how	
   they	
   expressed	
   and	
  
showcased	
   their	
   talents,	
   their	
   making	
   of	
   musical	
  
instruments,	
  and	
  the	
  way	
  in	
  which	
  they	
  embraced	
  the	
  
Guiding	
  Principles	
  of	
  ‘Naturally	
  Knysna’.	
  	
  
AND THE WINNERS ARE:
There	
   were	
   100	
   par+cipants	
   that	
   performed	
   on	
   the	
  
day	
   and	
   a	
   crowd	
   of	
   approximately	
   250	
   gathered	
   to	
  
watch,	
  which	
  reflected	
  a	
  true	
  “coming	
  together”	
  of	
  the	
  
various	
  communi,es	
  of	
  the	
  Greater	
  Knysna	
  Area.	
  
	
  
Drum	
   Café	
   Knysna	
   also	
   performed	
   at	
   the	
   Media	
  
Launch	
   for	
   the	
   Naturally	
   Knysna	
   Fes3val	
   (30	
  
September	
  2011)	
  and	
  facilitated	
  audience	
  par5cipa5on	
  
with	
  Croak	
  S,cks	
  –	
  made	
  from	
  alien	
  wa-le	
  s/cks	
  and	
  
recycled	
  200ml	
  cans	
  or	
  bamboo	
  off	
  cuts	
  mimicking	
  the	
  
sound	
  of	
  frogs.	
  This	
  launch	
  was	
  a2ended	
  by	
  the	
  Mayor	
  
of	
  Knysna	
  
Wri$en	
  by	
  Nidhi	
  Chaitow	
  
	
  
	
  
BEST	
  BAND:	
  
‘Upscale	
  and	
  the	
  Masi	
  Minstrels’	
  
Won R10 000 sponsored by Drum Cafe
BEST	
  INSTRUMENT:	
  
‘Green	
  Oaks	
  
Won R2 000 sponsored by Drum Cafe
EXTRA	
  PRIZES	
  (R500)	
  
	
  
Best	
  celebra+on	
  of	
  our	
  
connec%on	
  to	
  our	
  Eco-­‐system	
  
‘Rondevlei	
  Young	
  Singers’	
  
Best	
  original	
  composi-on	
  
‘Sunbird	
  School	
  Band’	
  (above)	
  
	
  
Best	
  Community	
  Spirit	
  
‘Rondevlei	
  Lente	
  Bokkies	
  (Right)	
  
BEST	
  CONCEPT:	
  
‘Li$le	
  Elephants	
  Percussion	
  Band	
  
Won R2 000 sponsored by Drum Cafe
Page	
  9	
   Global	
  Beat	
  
A	
  celebra)on	
  of	
  painted	
  wolves	
  
Warren	
   [Lieberman]	
   seems	
   to	
   have	
   picked	
   Mauri8us	
   as	
   his	
  
hobby.	
  Whether	
  that’s	
  because	
  we	
  are	
  the	
  runt	
  of	
  the	
  li3er	
  or	
  
whether	
  he	
  makes	
  all	
  the	
  guys	
  feel	
  special,	
  I	
  don’t	
  know....	
  
	
  
Anyway,	
   Warren	
  volunteered	
   his	
   .me	
   and	
   flew	
   to	
  
us.	
  Economy.	
  He	
  had	
  to	
  put	
  up	
  with	
  a	
  slightly	
  dodge	
  B&B	
  for	
  3	
  
days.	
  (Our	
  guest	
  room	
  was	
  occupied.)	
  But	
  even	
  worse:	
  he	
  had	
  
to	
  coach	
  completely	
  inexperienced	
  drummers.	
  So	
  Warren	
  the	
  
Brave	
  faced	
  five	
  musicians	
  and	
  me	
  (a	
  musical	
  imbecile),	
  with	
  
two	
  gigs	
  scheduled	
  during	
  his	
  stay.	
  	
  
	
  
	
  
Drumming…island	
  style	
  	
  
Wri$en	
  by	
  Sandro	
  Maselli	
  
Drum	
  Café	
  Zimbabwe	
  entertained	
  over	
  200	
  guests	
  at	
  a	
  fundraising	
  /	
  awareness	
  event	
  for	
  Wild	
  Dogs	
  in	
  Zimbabwe	
  
and	
   Southern	
   Africa.	
   The	
   event	
   was	
   set	
   in	
   the	
   pris6ne	
   Msasa	
   woodland,	
   and	
   included	
   an	
   art	
   exhibi6on,	
  
presenta#ons	
  a	
  formal	
  dinner	
  and	
  an	
  auc#on.	
  Drum	
  Café	
  entertained	
  guests	
  during	
  cocktail	
  hour	
  with	
  a	
  mix	
  of	
  
drums	
  and	
  marimbas.	
  From	
  the	
  auc2on	
  alone,	
  US$18	
  000	
  was	
  raised	
  to	
  go	
  towards	
  the	
  conserva2on	
  of	
  wild	
  dogs,	
  
otherwise	
  known	
  as	
  ‘painted	
  wolves’.	
  	
  
	
  
The	
  first	
  gig	
  was	
  a	
  marke/ng	
  dinner	
  /	
  interac/ve	
  drum	
  session.	
  Massimo	
  from	
  Mamma	
  Mia	
  [restaurant]	
  put	
  up	
  the	
  
food	
  and	
  beer	
  which	
  was	
  all-­‐Italian.	
  The	
  Phoenix	
  was	
  on	
  tap	
  and	
  flowed	
  liberally.	
  I	
  invited	
  all	
  the	
  influen9al	
  people	
  
I	
  know	
  and	
  we	
  ended	
  up	
  entertaining	
  about	
  50	
  people	
  from	
  8	
  to	
  86	
  years	
  old.	
  I	
  had	
  a	
  good	
  four	
  leads	
  from	
  that	
  -­‐	
  
and	
  on	
  an	
  island	
  like	
  Mauri.us,	
  word	
  of	
  mouth	
  is	
  invaluable.	
  
	
  
Our	
  second	
  event	
  took	
  place	
  at	
  Domain	
  la	
  Grave,	
  a	
  conference	
  venue	
  in	
  the	
  centre	
  of	
  the	
  island	
  for	
  a	
  company	
  
called	
  Arup.	
  They	
  are	
  an	
  engineering	
  company	
  and	
  they	
  all	
  took	
  to	
  drumming	
  very	
   seriously.	
  If	
  it	
  weren’t	
  that	
  
Warren	
  had	
  to	
  check	
  in	
  at	
  the	
  last	
  minute	
  for	
  a	
  flight,	
  they	
  would	
  have	
  carried	
  on	
  for	
  hours.	
  There	
  were	
  80	
  very	
  
happy	
  people.	
  The	
  big	
  lesson	
  I	
  learnt	
  from	
  Warren	
  that	
  day	
  was	
  to	
  tolerate	
  drunk	
  customers,	
  as	
  it’s	
  their	
  day	
  and	
  
not	
  yours…	
  
	
  
It	
  was	
  wild,	
  both	
  gigs	
  worked	
  out	
  fantas4cally	
  and	
  Warren	
  made	
  us	
  feel	
  like	
  we	
  are	
  pro's.	
  There	
  was	
  a	
  lot	
  of	
  sweat	
  
but	
  no	
  tears,	
  just	
  relief.	
  	
  
	
  
A	
  small	
  problem,	
  however:	
  Warren	
  le3	
  behind	
  a	
  bit	
  of	
  a	
  fan	
  base	
  here	
  in	
  Mauri:us.	
  The	
  Mauri:an	
  women	
  s(ll	
  rave	
  
about	
  him	
  like	
  he	
  is	
  another	
  "Zulu	
  Blanc".	
  Never	
  fear,	
  Tammy!	
  While	
  this	
  does	
  prove	
  that	
  Mauri@ans	
  are	
  a	
  bit	
  
starved	
  of	
  interna-onal	
  ar-sts,	
  it	
  also	
  shows	
  just	
  how	
  ripe	
  and	
  ready	
  Mauri-us	
  is	
  for	
  a	
  Drum	
  Cafe.	
  
	
  
Page	
  10	
   Global	
  Beat	
  
Collabora'on	
  between	
  offices	
  consolidates	
  Drum	
  Café	
  brand	
  in	
  
the	
  USA	
  
There	
  has	
  been	
  an	
  amazing	
  spirit	
  of	
  coopera3on	
  between	
  Drum	
  
Café	
   offices	
   in	
   the	
   US	
   over	
   the	
   past	
   few	
   months,	
   which	
   has	
  
enhanced	
  and	
  entrenched	
  the	
  Drum	
  Café	
  brand	
  in	
  the	
  region.	
  
An	
   apt	
   example	
   was	
   an	
   event	
   run	
   by	
   Drum	
   Café	
   GA	
   /	
   FLA	
   in	
  
Orlando	
  in	
  September	
  for	
  office	
  supplies	
  giant	
  ‘Staples’	
  through	
  
a	
  referral	
  by	
  Drum	
  Café	
  New	
  York.	
  With	
  the	
  input	
  of	
  Aviva	
  Nash,	
  
Alain	
   Eagles	
   and	
   the	
   DC	
   Southeast	
   team	
   ignited	
   an	
   incredible	
  
session	
   for	
   2300	
   people	
   using	
   a	
   combina4on	
   of	
   ‘tools	
   of	
   their	
  
trade’	
  (i.e.	
  office	
  supplies	
  such	
  as	
  paper	
  clip	
  canisters,	
  rulers	
  and	
  
business	
   card	
   holders)	
   to	
   create	
   an	
   orchestrated	
   percussive	
  
explosion.	
   It	
   was	
   feat	
   of	
   crea2vity,	
   teamwork,	
   energy	
   and	
  
professionalism	
  and	
  was	
  delivered	
  to	
  a	
  rousing	
  standing	
  ova3on.	
  
	
  
There	
  are	
  several	
  other	
  examples	
  of	
  collabora2on,	
  where	
  events	
  
have	
   been	
   secured	
   through	
   ini1al	
   referrals	
   from	
   other	
   offices,	
  
and	
  then	
  executed	
  with	
  combined	
  teams	
  and	
  pooled	
  resources	
  
to	
   deliver	
   a	
   world-­‐class	
   product	
   with	
   maximum	
   value	
   for	
   the	
  
client.	
  That’s	
  the	
  true	
  essence	
  of	
  a	
  global	
  brand!	
  
Greek-­‐South	
  African	
  union	
  in	
  the	
  Bahamas	
  
A	
  Greek	
  and	
  South	
  African	
  family	
  came	
  together	
  with	
  the	
  magic	
  of	
  Drum	
  Café	
  in	
  their	
  recent	
  wedding	
  rehearsal	
  
dinner	
  in	
  Nassau,	
  Bahamas.	
  Drum	
  Café	
  GA	
  /	
  FLA	
  designed	
  a	
  customized	
  logo	
  and	
  printed	
  drums	
  with	
  it	
  to	
  enable	
  
the	
   groom	
   to	
   give	
   his	
   family	
   and	
   friends	
   an	
   incredible	
   once-­‐in-­‐a-­‐life%me	
   gi)	
   and	
   experience.	
   	
   This	
   event	
   has	
  
sparked	
  a	
  very	
  interes.ng	
  commercial	
  rela*onship	
  –	
  the	
  families	
  are	
  a	
  prolific	
  force	
  in	
  the	
  restaurant,	
  hotel	
  and	
  
event	
  business	
  and	
  Drum	
  Café	
  has	
  created	
  a	
  partnership	
  to	
  deliver	
  corporate	
  programs	
  through	
  their	
  extensive	
  
network.	
  
Tourism	
  exposure	
  for	
  Drum	
  Café	
  Zimbabwe	
  
Drum	
   Café	
   Zimbabwe	
   wowed	
   guests	
   at	
   the	
  
World	
   Travel	
   and	
   Tourism	
   Fair	
   ‘Sanganai’	
  
which	
   is	
   hosted	
   annually	
   by	
   the	
   Zimbabwe	
  
Tourism	
   Authority.	
   The	
   fair	
   showcases	
   the	
  
widest	
   variety	
   of	
   Africa’s	
   best	
   tourism	
  
products	
   and	
   a,racts	
   interna/onal	
   visitors	
  
and	
  media	
  from	
  across	
  the	
  world.	
  	
  
	
  
The	
  2011	
  chapter	
  was	
  held	
  at	
  the	
  world-­‐class	
  
Harare	
   Interna)onal	
   Conference	
   Centre.	
  
Drum	
   Café	
   ran	
   a	
   15-­‐minute	
   interac+ve	
  
session	
  at	
  the	
  end	
  of	
  the	
  opening	
  ceremony	
  
for	
   400	
   people	
   a'er	
   the	
   guest	
   of	
   honors	
  
speech.	
  
	
  
Page	
  11	
   Global	
  Beat	
  
Drum	
  Café	
  India	
  rocks	
  45	
  000	
  at	
  Yashwant	
  stadium	
  in	
  Nagpur	
  
On	
   13	
   November	
   2011,	
   Drum	
   Café	
   India	
   ran	
   an	
   electrifying	
  
stadium	
  event	
  for	
  a	
  local	
  soccer	
  club,	
  where	
  they	
  performed	
  a	
  
body	
  percussion	
  set	
  for	
  45	
  000	
  people	
  at	
  Yashwant	
  Stadium	
  in	
  
Nagpur!	
  During	
  the	
  opening	
  ceremony,	
  Drum	
  Café,	
  along	
  with	
  
50	
  local	
  drummers,	
  welcomed	
  all	
  the	
  par3cipa3ng	
  teams	
  onto	
  
the	
  field.	
  	
  
	
  
About	
  200	
  team	
  owners	
  and	
  sponsors	
  brought	
  the	
  VIP	
  stand	
  
to	
  life	
  as	
  they	
  drummed	
  along.	
  The	
  ceremony	
  concluded	
  with	
  
a	
   massive	
   fireworks	
   display	
   –	
   an	
   apt	
   ending	
   to	
   an	
   explosive	
  
evening.	
  
	
  
Google	
  can’t	
  get	
  enough	
  of	
  Drum	
  Cafe	
  
	
  
	
  
	
  
A"er	
  facilita,ng	
  two	
  amazing	
  events	
  for	
  Google	
  in	
  California,	
  Natalie	
  
Spiro	
  of	
  Drum	
  Café	
  West	
  was	
  flown	
  to	
  Nairobi,	
  Kenya	
  to	
  launch	
  the	
  
company’s	
   sub-­‐Saharan	
   division.	
   Although	
   the	
   super-­‐organised	
  
Bronwyn	
  Dillon	
  of	
  Drum	
  Café	
  Joburg	
  assisted	
  to	
  arrange	
  a	
  shipment	
  of	
  
50	
  drums	
  to	
  Kenya,	
  these	
  all	
  got	
  stuck	
  in	
  red	
  tape	
  at	
  Customs!	
  Drawing	
  
on	
  all	
  her	
  crea*vity	
  and	
  social	
  skills,	
  Natalie	
  Spiro	
  magically	
  managed	
  
to	
  source	
  replacement	
  drums	
  from	
  a	
  range	
  of	
  suppliers.	
  
	
  
Needless	
  to	
  say,	
  the	
  event	
  went	
  off	
  without	
  a	
  hitch.	
  The	
  audience	
  was	
  
incredibly	
   diverse,	
   including	
   par2cipants	
   from	
   the	
   massive	
   emerging	
  
market	
   in	
   Africa	
   such	
   as	
   Senegal,	
   Cote	
   D’ivoire,	
   Cameroon,	
   Ghana,	
  
Angola,	
  Nigeria,	
  Uganda,	
  Ethiopia,	
  Tanzania	
  and	
  Rwanda.	
  	
  
	
  
Natalie	
   had	
   a	
   wonderful	
   4-­‐day	
   experience	
   in	
   the	
   Masai-­‐Mara	
   before	
  
returning	
  to	
  California,	
  and	
  extends	
  a	
  “HUGE	
  thank	
  you	
  to	
  Bronwyn	
  –	
  a	
  
truly	
  amazing	
  lady”.	
  
	
  
	
  
	
  
Poten&al	
  new	
  market	
  in	
  Turkey	
  
According	
  to	
  Bre-	
  Schlesinger,	
  “one	
  of	
  the	
  interes5ng	
  side	
  effects	
  of	
  
the	
  crisis	
  in	
  Europe	
  is	
  that	
  Turkey	
  has	
  reared	
  its	
  head	
  as	
  a	
  very	
  viable	
  
alterna've	
  to	
  the	
  highly	
  priced	
  Euro	
  countries”.	
  Drum	
  Café	
  UK	
  recently	
  
booked	
   two	
   large	
   events	
   in	
   Turkey,	
   during	
   which	
   they	
   used	
   local	
  
Darbukas	
  –	
  thus	
  avoiding	
  the	
  expensive	
  shipping	
  costs	
  of	
  drums.	
  	
  
	
  
Research	
   has	
   shown	
   that	
   there	
   are	
   over	
   100	
   large	
   interna3onal	
  
conferences	
  taking	
  place	
  in	
  Turkey	
  in	
  2012,	
  and	
  Drum	
  Café	
  UK	
  plans	
  to	
  
capitalize	
  on	
  this	
  market	
  in	
  the	
  coming	
  year.	
  
Page	
  12	
   Global	
  Beat	
  
Several	
   Drum	
   Café	
   offices	
   have	
   recently	
   been	
   successful	
   in	
   integra9ng	
  
principles	
   of	
   organiza/onal	
   development	
   and	
   HR	
   prac/ces	
   into	
   their	
  
drumming	
   products.	
   Larry	
   Lok	
   (Drum	
   Café	
   Taiwan)	
   had	
   great	
   success	
  
with	
  an	
  advertorial	
  in	
  an	
  HR	
  magazine,	
  while	
  Natalie	
  Spiro	
  (DC	
  West)	
  is	
  
working	
   with	
   organiza-onal	
   development	
   experts	
   to	
   explore	
  
opportuni(es.	
  
	
  
Drum	
   Café	
   Joburg	
   has	
   no1ced	
   a	
   significant	
   trend	
   where	
   corporate	
  
budgets	
   have	
   shi-ed	
   from	
   marke3ng	
   into	
   the	
   HR	
   arena,	
   and	
   has	
  
responded	
  to	
  this	
  change	
  with	
  the	
  development	
  of	
  a	
  new	
  product	
  based	
  
on	
  the	
  principles	
  of	
  change	
  management.	
  The	
  product,	
  known	
  as	
  ‘Drum	
  
and	
  Conversa+on’	
  has	
  evolved	
  through	
  extensive	
  collabora+on	
  between	
  
Warren	
   Lieberman	
   and	
   several	
   top	
   global	
   change	
   management	
  
professionals.	
   According	
   to	
   Warren,	
   “our	
   message	
   is	
   shi8ing	
  
fundamentally.	
   We	
   are	
   moving	
   away	
   from	
   the	
   by-­‐line	
   ‘building	
   teams	
  
one	
  beat	
  at	
  a	
  (me’	
  to	
  a	
  new	
  focus	
  on	
  ‘	
  transforming	
  your	
  company	
  into	
  a	
  
community’.	
  This	
  seems	
  to	
  be	
  resona3ng	
  with	
  people	
  deeply.”	
  	
  
	
  
Using	
   techniques	
   such	
   as	
   World	
   Café,	
   apprecia8ve	
   enquiry	
   and	
  
community	
  building,	
  Drum	
  Café	
  Joburg	
  is	
  finding	
  that	
  this	
  new	
  product	
  
not	
  only	
  separates	
  Drum	
  Café	
  from	
  all	
  other	
  drumming	
  companies,	
  but	
  
that	
  it	
  also	
  has	
  the	
  poten,al	
  for	
  repeat	
  work	
  within	
  organiza.ons.	
  The	
  
format	
  of	
  the	
  events	
  which	
  are	
  currently	
  being	
  run	
  by	
  Drum	
  Café	
  Joburg	
  
are	
  depicted	
  in	
  the	
  diagram	
  below:	
  
Drum	
  and	
  Conversa.on	
  –	
  bringing	
  organisa*onal	
  development	
  
into	
  drumming	
  events	
  
Above:	
  Par$cipants	
  giving	
  each	
  other	
  
feedback	
  on	
  their	
  individual	
  strengths	
  
	
  
Below:	
  Small	
  groups	
  iden3fying	
  the	
  
team’s	
  success	
  over	
  the	
  past	
  year	
  
Page	
  13	
   Global	
  Beat	
  
Drum	
  Café	
  GA	
  /	
  FLA	
  ran	
  a	
  3-­‐day	
  event	
  for	
  Burger	
  King	
  Corpora1on	
  in	
  Miami	
  last	
  
September	
   where	
   they	
   showcased	
   3	
   different	
   styles	
   of	
   percussion	
   and	
   team-­‐
building	
   programs,	
   including	
   drum	
   interac3ves,	
   clap	
   sets	
   and	
   drumming	
   with	
  
dancers.	
  The	
  show	
  was	
  received	
  with	
  a	
  great	
  deal	
  of	
  enthusiasm	
  by	
  the	
  270	
  or	
  so	
  
par$cipants,	
  all	
  of	
  whom	
  were	
  franchise	
  owners	
  in	
  the	
  region,	
  giving	
  rise	
  to	
  new	
  
business	
  opportuni,es	
  …	
  always	
  a	
  good	
  thing!	
  
Burger	
  King	
  event	
  gives	
  rise	
  to	
  new	
  opportuni0es	
  	
  
Drum	
  Café	
  Texiana	
  (Texas	
  and	
  Louisiana)	
  got	
  hundreds	
  
of	
   students	
   from	
   the	
   Texas	
   Chris.an	
   University	
  
drumming	
   to	
   a	
   common	
   beat	
   as	
   they	
   learned	
   about	
  
ideas	
   of	
   community	
   and	
   connectedness.	
   The	
   event	
  
signified	
  the	
  end	
  of	
  Connec/ons,	
  a	
  six-­‐week	
  leadership	
  
programme	
  for	
  first-­‐year	
  students.	
  	
  
	
  
Alumnus	
  Mack	
  McCarter	
  said	
  that	
  watching	
  his	
  vision	
  
being	
  put	
  to	
  prac.ce	
  at	
  his	
  alma	
  mater	
  was	
  “the	
  most	
  
exci%ng	
   thing	
   in	
   the	
   whole	
   world”	
   to	
   him	
   because	
  
students	
  were	
  learning	
  ways	
  to	
  build	
  community	
  and	
  
change	
  the	
  world.	
  He	
  said	
  events	
  like	
  the	
  Drum	
  Cafe	
  
were	
  surreal	
  because	
  it	
  made	
  him	
  believe	
  in	
  the	
  power	
  
of	
  students	
  to	
  posi,vely	
  impact	
  the	
  world.	
  “I	
  am	
  living	
  
a	
  dream	
  right	
  now,”	
  he	
  said.	
  “It’s	
  wonderful.”	
  	
  
	
  
	
  
First	
  year	
  program	
  goes	
  out	
  with	
  a	
  bang	
  
Page	
  14	
   Global	
  Beat	
  
Surucha	
  Mago,	
  Indira,	
  January	
  2012:	
  
“One	
  of	
  the	
  most	
  spectacular	
  shows	
  I	
  have	
  ever	
  seen...the	
  energy	
  and	
  the	
  vibrance	
  radiated	
  
from	
  the	
  performers,	
  who	
  charged	
  the	
  air	
  so	
  much	
  that	
  no	
  one	
  could	
  help	
  themselves	
  from	
  
clapping	
   and	
   drumming!	
  Mesmerised?	
   Hypno5sed?	
   Awe-­‐struck?	
   No	
   word	
   is	
   really	
   apt	
   for	
  
what	
  you	
  did	
  to	
  us!	
  INDIRA	
  loved	
  you!	
  (Drum	
  Café	
  India)	
  
	
  
Zania	
  van	
  der	
  Merwe,	
  Remote	
  Metering	
  Solu5ons	
  
It	
  was	
  awesome	
  –	
  I	
  think	
  the	
  guys	
  achieved	
  what	
  I	
  asked	
  them	
  to	
  achieve	
  a	
  100	
  5mes	
  over,	
  
and	
  I	
  received	
  excellent	
  feedback	
  for	
  the	
  people	
  who	
  par5cipated!	
  (Drum	
  Café	
  Joburg)	
  
	
  
Charlie	
  Ruff,	
  Freshman	
  at	
  Texas	
  Chris4an	
  University,	
  October	
  2011:	
  
“It	
  was	
  awesome…	
  I	
  liked	
  how	
  he	
  [Dale	
  Monnin]	
  'ed	
  in	
  building	
  community	
  and	
  important	
  
life	
  lessons	
  to	
  just	
  having	
  a	
  good	
  1me	
  and	
  drumming.	
  It	
  was	
  really	
  interes1ng.”	
  (Drum	
  Café	
  
Texiana) 	
  
Goh	
  Chwee	
  Poh,	
  Credit	
  Suisse,	
  September	
  2011:	
  
“Credit	
  Suisse	
  stands	
  immensely	
  delighted	
  to	
  have	
  partnered	
  Drumcafe	
  in	
  its	
  teambuilding	
  
event	
   …	
   To	
   prac-cally	
   all	
   the	
   par-cipants,	
   the	
   3-­‐hour	
   program	
   was	
   not	
   only	
   fun	
   and	
  
entertaining,	
  but	
  also	
  educa1onal...	
  To	
  sum	
  it	
  all	
  up,	
  we	
  came	
  as	
  individuals,	
  we	
  le3	
  as	
  an	
  
orchestra.	
  I	
  recall	
  the	
  ac-vity	
  requiring	
  us	
  to	
  ‘perform’	
  with	
  the	
  different	
  lengths	
  of	
  mul5-­‐
coloured	
  hollow	
  rods	
  synchronising	
  in	
  melodious	
  unison	
  under	
  the	
  cues	
  of	
  the	
  facilitators.	
  	
  
What	
  a	
  superb	
  and	
  wonderfully	
  coordinated	
  ac5vity	
  through	
  much	
  collabora5ve	
  effort.	
  	
  And	
  
all	
  of	
  that	
  was	
  incredibly	
  done	
  through	
  music,	
  the	
  universal	
  language.	
  “	
  (Drum	
  Café	
  Taiwan)	
  
	
  
Grant	
  Folkes,	
  CTM,	
  November	
  2011:	
  
“We	
   all	
   enjoyed	
   it,	
   I	
   think	
   it	
   is	
   one	
   of	
   the	
   very	
   few	
   things	
   you	
   can	
   do	
   in	
   the	
   world	
   that	
  
eliminates	
  race,	
  culture	
  and	
  age”	
  (Drum	
  Café	
  Durban)	
  	
  
	
  
BBYO,	
  Bal#more,	
  January	
  2012	
  
"I	
  don’t	
  think	
  I	
  have	
  the	
  words	
  to	
  tell	
  you	
  how	
  amazing	
  the	
  Drum	
  Café	
  experience	
  was.	
  I	
  
think	
  it	
  is	
  the	
  best	
  program	
  we	
  have	
  ever	
  done	
  at	
  a	
  Staff	
  Conference.	
  I	
  had	
  one	
  woman	
  come	
  
and	
  tell	
  me	
  that	
  it	
  was	
  the	
  greatest	
  teambuilding	
  program	
  she	
  has	
  seen	
  anywhere	
  in	
  her	
  20	
  
year	
   career.	
   Pavel	
   and	
   his	
   team	
   were	
   phenomenal!!	
  	
   The	
   program	
   was	
   amazing,	
   the	
  
facilitators	
  were	
  fantas.c	
  ..!!"	
  
(Drum	
  Café	
  New	
  York)	
  
	
  
Reese	
  Abbene-­‐Ingino,	
  Notre	
  Dame	
  High	
  School,	
  January	
  2012	
  
I	
   cannot	
   express	
   the	
   deep	
  gra$tude	
   I	
   have	
   for	
   you	
   and	
   all	
   your	
   wonderful	
   drum	
   people.	
  	
  
They	
  were	
  the	
  consummate	
  professionals	
  and	
  delivered	
  an	
  excellent	
  program.	
  	
  Today,	
  it	
  was	
  
amazing	
  to	
  hear	
  the	
  diverse	
  members	
  of	
  staff	
  and	
  faculty	
  approach	
  myself	
  and	
  the	
  other	
  
members	
   of	
   Ministry	
   gush	
   over	
   the	
   drum	
   experienced.	
  	
   They	
   commented	
   on	
   how	
   they	
  
would	
  never	
  forget	
  that	
  experience	
  and	
  how	
  life	
  changing	
  it	
  was.	
  	
  You	
  were	
  so	
  gracious	
  to	
  
work	
  with	
  us	
  to	
  deliver	
  a	
  message	
  that	
  was	
  coherent	
  and	
  inspiring.	
  	
  Thank	
  you,	
  thank	
  you,	
  
thank	
  you!	
  (Drum	
  Café	
  West)	
  
	
  
	
  
	
  
	
  
	
  Tes%monials	
  
There	
  were	
  so	
  many	
  fabulous	
  client	
  tes'monials	
  over	
  the	
  past	
  few	
  months.	
  Here	
  are	
  some	
  of	
  our	
  rave	
  reviews:	
  
	
  
 
Page	
  15	
   Global	
  Beat	
  
Company	
  News	
  and	
  Views	
  
Internal	
  news	
  and	
  marke.ng	
  advice	
  
	
  
New	
  Staff	
  members	
  
This	
  year	
  we	
  welcome	
  a	
  number	
  of	
  new	
  and	
  talented	
  staff	
  members	
  into	
  the	
  Drum	
  Café	
  community:	
  
	
  
Shinnosuke	
   Miura	
   has	
   joined	
   Drum	
   Café	
   Japan.	
   He	
   is	
   a	
   guitarist	
   who	
   is	
   expanding	
   his	
   talents	
   into	
   the	
   art	
   of	
  
djembe	
  playing.	
  
	
  
The	
  wonderful	
  and	
  vibrant	
  Mandy	
  Glass	
  has	
  joined	
  the	
  Joburg	
  office	
  staff,	
  and	
  has	
  brought	
  with	
  her	
  a	
  special	
  
brand	
  of	
  energy	
  and	
  op-mism	
  that	
  you	
  will	
  all	
  come	
  to	
  recognize	
  over	
  the	
  next	
  few	
  months.	
  Mandy	
  has	
  already	
  
had	
  amazing	
  client	
  feedback	
  and	
  everyone	
  in	
  the	
  Joburg	
  office	
  is	
  thrilled	
  to	
  have	
  her	
  on	
  board.	
  
	
  
In	
  India,	
  Vinod	
  and	
  Aliya	
  Hasal’s	
  daughter	
  Vinodini,	
  who	
  is	
  16	
  years	
  old,	
  travelled	
  to	
  Delhi	
  on	
  her	
  first	
  gig	
  with	
  the	
  
Drum	
  Café	
  Team	
  to	
  play	
  the	
  single	
  bass	
  at	
  the	
  2012	
  Auto	
  Show,	
  and	
  we	
  are	
  hoping	
  this	
  will	
  be	
  the	
  start	
  of	
  her	
  
long-­‐term	
  involved	
  with	
  Drum	
  Café.	
  
	
  
Nidhi	
  Chaitow	
  will	
  spend	
  2012	
  travelling	
  around	
  Europe,	
  Bali,	
  Russia	
  and	
  the	
  UK,	
  during	
  which	
  >me	
  she	
  will	
  be	
  
wri$ng	
   a	
   book,	
   connec$ng	
   with	
   other	
   drum	
   and	
   rhythm	
   therapists	
   and	
   educators	
   and	
   taking	
   a	
   well	
   deserved	
  
break.	
  Richelle	
  Kohn	
  will	
  be	
  running	
  and	
  managing	
  Drum	
  Café	
  Knysna	
  during	
  this	
  +me.	
  
	
  
Florian	
  Moizahn	
  has	
  joined	
  Drum	
  Café	
  Germany	
  to	
  oversee	
  sales,	
  opera*ons	
  and	
  project	
  management.	
  Alexandra	
  
Jackel	
  has	
  quit	
  her	
  job	
  at	
  the	
  Frankfurt	
  Book	
  Fair	
  and	
  is	
  now	
  working	
  20	
  hours	
  /	
  week	
  for	
  Drum	
  Café	
  with	
  a	
  focus	
  
on	
  both	
  the	
  accoun+ng	
  and	
  marke+ng	
  func+ons.	
  Drum	
  Café	
  Germany	
  is	
  also	
  planning	
  to	
  develop	
  a	
  non-­‐profit	
  
social	
  business	
  unit	
  for	
  the	
  educa1onal,	
  social	
  and	
  therapeu1c	
  market,	
  and	
  Alexandra	
  will	
  be	
  driving	
  this	
  division.
	
  
Rachel	
  Levinson	
  has	
  joined	
  Drum	
  Café	
  New	
  York	
  as	
  marke'ng	
  and	
  office	
  manager.	
  Rachel	
  has	
  a	
  background	
  in	
  
adver&sing	
   and	
   has	
   wri)en,	
   produced	
   and	
   performed	
   in	
   an	
   acapella	
   group.	
   She	
   has	
   even	
   performed	
   a	
   bit	
   of	
  
stand-­‐up	
  comedy.	
  Rachel	
  is	
  thrilled	
  to	
  be	
  part	
  of	
  the	
  Drum	
  Cafe	
  team.	
  
	
  Drum	
  Café	
  entrenches	
  its	
  presence	
  in	
  Florida,	
  USA	
  
	
  
Drum	
  Café	
  GA	
  /	
  FLA	
  has	
  successfully	
  re-­‐ac#vated	
  its	
  presence	
  in	
  the	
  state	
  of	
  Florida	
  with	
  the	
  physical	
  reloca0on	
  
of	
  Jo-­‐Ann,	
  Alain	
  and	
  Nayeli	
  to	
  Fort	
  Lauderdale	
  in	
  September	
  2011.	
  This	
  move	
  has	
  also	
  consolidated	
  the	
  office’s	
  
business	
  processes	
  and	
  structure,	
  with	
  the	
  Atlanta	
  HQ	
  driving	
  sales,	
  marke:ng,	
  accoun:ng	
  and	
  logis:cs	
  planning	
  
for	
  the	
  region.	
  GA	
  /	
  FLA	
  kicked	
  off	
  a	
  focused	
  marke9ng	
  drive	
  with	
  a	
  South	
  Florida	
  PR	
  agent	
  and	
  a	
  very	
  targeted	
  
SEO	
  campaign	
  partner	
  focused	
  on	
  building	
  the	
  brand	
  and	
  helping	
  to	
  raise	
  in-­‐market	
  awareness	
  and	
  profile.	
  The	
  
move	
  into	
  the	
  Florida	
  market	
  has	
  also	
  led	
  to	
  an	
  infusion	
  of	
  the	
  core	
  drum	
  interac,ve	
  program	
  with	
  ‘La,n’	
  flavours	
  
and	
   rhythms	
   of	
   the	
   South	
   American	
   and	
   Caribbean	
   influence	
   which	
   make	
   south	
   Florida	
   such	
   an	
   a:rac;ve	
  
des$na$on	
  for	
  clients	
  from	
  Europe	
  and	
  the	
  North	
  Eastern	
  USA.	
  	
  
	
  
A	
  fresh	
  start	
  in	
  Cape	
  Town	
  
	
  
As	
  most	
  of	
  you	
  know,	
  Bre1	
  and	
  Sue	
  Schlesinger	
  and	
  their	
  children	
  le:	
  London	
  in	
  July	
  2011	
  and	
  have	
  since	
  spent	
  
!me	
  travelling	
  in	
  Italy	
  and	
  Spain.	
  They	
  have	
  now	
  se8led	
  in	
  Cape	
  Town	
  where	
  they	
  are	
  ren!ng	
  a	
  house	
  in	
  Tokai.	
  
Drum	
  Café	
  Cape	
  Town	
  has	
  moved	
  to	
  new	
  premises	
  in	
  Observatory	
  and	
  Bre:	
  will	
  be	
  working	
  together	
  with	
  Margie	
  
and	
  Esme	
  to	
  invigorate	
  Drum	
  Café	
  Cape	
  Town.	
  See	
  pictures	
  of	
  the	
  Schlesinger’s	
  travels	
  in	
  ‘Personal	
  News’	
  on	
  
page	
  16.	
  
	
  
	
  
Page	
  16	
   Global	
  Beat	
  
	
  Community	
  Column	
  
OCTOBER	
  
	
  
21st
	
  Nidhi	
  Chaitow	
  –	
  Knysna	
  
	
  
JANUARY	
  
	
  
1st
:	
  Yancy	
  Vega	
  –	
  ‘Texiana’	
  
5th
:	
  Sarah	
  Tyson	
  -­‐	
  South	
  East	
  
11th
:	
  Shvetank	
  Hasal	
  -­‐	
  India	
  
18th:	
  Tzachi	
  Rechter	
  -­‐	
  Israel	
  
22nd:	
  Cecile	
  Radus	
  -­‐	
  Joburg	
  Social	
  
26th:	
  Patrick	
  Tromp	
  -­‐	
  Netherlands	
  
30th
:	
  Corinne	
  Jedwood	
  Rechter	
  -­‐	
  Israel	
  
NOVEMBER	
  
	
  
1st
:	
  Terri	
  Laing	
  –	
  London	
  
17th
:	
  Tammy	
  Lieberman	
  -­‐	
  Joburg	
  
DECEMBER	
  
	
  
1st
:	
  Tessa	
  Meiser	
  –	
  DC	
  West	
  
3rd
:	
  Warren	
  Lieberman	
  –	
  Joburg	
  
18th
:	
  Dan	
  Monnin	
  –	
  ‘Texiana’	
  
26th
	
  Shirley	
  Borochowsky	
  –	
  Joburg	
  
	
  
FEBRUARY	
  
	
  
6th
:	
  Pavel	
  Lempert	
  -­‐	
  North	
  East	
  
12th
:	
  Stella	
  Lelaka	
  -­‐	
  Joburg	
  Social	
  
12th
:	
  Esme	
  Silberman	
  –	
  Cape	
  Town	
  
23rd:	
  Nicu	
  Manta	
  -­‐	
  Romania	
  
25th
:	
  Julie	
  Proctor	
  -­‐	
  London
	
  
PERSONAL	
  NEWS	
  
We’ve	
  had	
  a	
  bit	
  of	
  a	
  lag	
  since	
  our	
  last	
  newsle6er	
  so	
  the	
  birthday	
  list	
  is	
  longer	
  than	
  usual.	
  We	
  would	
  like	
  to	
  wish	
  a	
  
very	
  happy	
  birthday	
  to	
  our	
  Drum	
  Café	
  friends	
  who	
  celebrated	
  their	
  birthdays	
  between	
  October	
  2011	
  and	
  January	
  
2012,	
  and	
  those	
  who	
  will	
  be	
  celebra4ng	
  their	
  birthdays	
  in	
  February:	
  
	
  
BIRTHDAYS	
  
A	
  new	
  ‘li)le	
  drummer’	
  in	
  the	
  Drum	
  Café	
  family	
  
	
  
We	
   wish	
   a	
   hearty	
   congratula+ons	
   and	
   mazeltov	
   to	
  
Aviva	
   and	
   Larry	
   Nash	
   and	
   family	
   (Drum	
   Café	
   New	
  
York)	
  on	
  the	
  birth	
  of	
  their	
  gorgeous	
  son	
  and	
  brother,	
  
Judah,	
  born	
  on	
  29	
  December	
  2011.	
  	
  
The	
  nomadic	
  Schlesingers	
  
	
  
Travelling	
  Italy	
  and	
  Spain	
  before	
  se5ling	
  in	
  
Cape	
  Town	
  was	
  a	
  life-­‐changing	
  experience	
  
for	
  Bre'	
  and	
  Sue	
  Schlesinger.	
  According	
  to	
  
Bre$,	
  “living	
  out	
  of	
  suitcases	
  for	
  8	
  months	
  
has	
  been	
  a	
  revela+on	
  …	
  realizing	
  we	
  don’t	
  
need	
   90%	
   of	
   the	
   stuff	
   that	
   we	
   have	
  
accumulated	
   in	
   life	
   has	
   been	
   libera1ng.	
  
We	
   have	
   dropped	
   a+achment	
   to	
   all	
   the	
  
things	
  that	
  we	
  were	
  used	
  to…its	
  all	
  been	
  a	
  
lesson	
  in	
  dropping	
  expecta0ons.	
  We	
  have	
  
had	
   a	
   big	
   insight	
   into	
   how	
   you	
   can	
   get	
  
used	
  to	
  living	
  with	
  very	
  li1le	
  rou2ne	
  and	
  it	
  
makes	
  li)le	
  difference”.	
  
	
  
	
  
	
  

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Global beat issue 4 Jan 2012

  • 1. This  New  Year’s  edi.on  of  Global  Beat  bridges  the  last   quarter   of   2011   and   the   first   few   weeks   of   2012.   January  seems  to  have  come  and  gone  in  a  blink,  and   many  of  Drum  Café’s  global  offices  have  already  go8en   off  to  a  thumping  start,  with  some  excep4onal  events,   expansion   into   new   territories   and   an   outstanding   award  for  innova+on  in  teambuilding.   Over   the   past   few   months   we   have   also   welcomed   a   whole   crew   of   new   staff   members   into   our   various   offices,  and  we  introduce  some  of  these  special  people   to  you  on  Page  15.   You  may  no)ce  that  this  issue  deviates  slightly  from  our   past  format.  We  received  a  few  deligh5ul  ar7cles  from   some  of  our  contributors  that  brought  with  them  a  real   sense  of  personality.  We  felt  that  it  would  be  fun  to  give   these  writers  a  voice  and  allow  you  to  get  to  know  each   other   be(er.   The   writers   have   been   acknowledged   where  complete  original  ar0cles  have  been  used.   Our   Special   Feature   this   quarter   is   also   a   li2le   bit   different,  as  it  focuses  on  a  global  Drum  Café  product,   instead   of   on   one   office.   The   fabulous   Broadway   produc'on   ‘Drumstruck’   has   now   been   touring   the   world   for   almost   10   years,   and   Drum   Café   Joburg   has   recently   put   together   a   promo0onal   pack   that   can   be   Editor’s  Note      Inside  This  Issue   Editor’s  Note     1   News  from  around  the  globe     1-­‐4   Special  Feature:  ‘Drumstruck’         5-­‐6   More  global  news     7-­‐13   Tes$monials     14   Company  news  and  views  (internal)     15   Community  Column     16   used   by   each   office   to   submit   to   producers   in   your   respec&ve  territories.  A  ‘Drumstruck’  tour  in  your  area   receives  a  massive  amount  of  PR  and  marke3ng  which   can   be   leveraged   very   effec.vely   to   promote   your   business.       It   is   always   upli,ing   to   write   and   share   Drum   Café’s   global   news   –   and   I   hope   that   you   draw   as   much   inspira'on  from  reading  it.     Here’s   wishing   you   all   a   new   year   of   produc'vity,   energy,  crea*vity  and  collabora)on.   Tammy  Lieberman   Editor          ISSUE  4                        JANUARY  2012   Right:  Drum  Café  performs  at  the  famous  Taipei  Arena   in  front  of  the  President  of  Taiwan   Drum  Café  Taiwan  got  off  to  a  roaring  start  this  year  when   they  performed  at  a  massive  event  for  Cathay  Insurance   at  the  famous  Taipei  Arena.       The  event,  which  was  a  celebra1on  of  the  company’s  50th   anniversary,   was   a,ended   by   the   President   of   Taiwan.   Drum   Café   opened   the   conference   with   a   drumming   performance  followed  by  an  interac0ve  session  with  the   audience   using   5   500   pairs   of   drums2cks.   The   performance  concluded  with  a  Mexican  wave.   Drum  Café  performs  for  the  president  of  Taiwan  
  • 2. Page  2   Global  Beat   Drum  Café  wins  Indira  award  for  innova2on  in  teambuilding   Drum   Café   India   proudly   accepted   the   award   for   Innova&on  in  Teambuilding  and  Interac&ve  Learning  at   the   5th   Indira   Interna*onal   Innova*on   Summit   on   13   January   2012.   The   innova2on   summit   is   the   single   largest   gathering   of   innovators   from   different   fields   of   exper%se.   The   theme   for   this   5th   summit   was   ‘Imagina(on,  Crea(vity  and  Ingenuity:  Leading  a  Culture   of  Innova(on”.       According  to  Tony  Blanchard,  Global  Chairman  of  Indira,   “Your  [Drum  Café’s]  leadership  and  contribu;on  to  the   field  of  entrepreneurship  and  innova2on  is  well  known.   The   posi)on   that   you   occupy   in   the   fraternity   is   strategic  and  iconic.  As  a  thinker  and  a  doer  you  are  a   role  model  and  a  believer  in  change”.       Congratula*ons   to   Vinod   and   Aliya   Hasal   on   this   incredible   achievement.   See:   h!p://se-­‐ thoughtograph.blogspot.com/2012/01/agile-­‐teams-­‐try-­‐ drumming-­‐for-­‐team.html   for   an   amazing   review   of   the   performance  by  Drum  Café  at  the  Indira  Awards.     Top   and   far   right:   Drum   Café   India   performs   at   the   Indira  awards     Right:  Vinod  and  Aliya  Hasal  accept  the  Indira  award  for   Innova&on  in  Teambuilding   A  fantasy  of  fire  and  drums   In  October  2012,  Drum  Café  Germany  performed  with   ‘Firedancer’  in  their  largest  combined  event  to  date.  The   show  took  place  before  an  audience  of  2000  people  for   Meyer  Wer'  (currently  building  the  ship  “Fantasy”  for   Disney).   It   included   a   combina4on   of   interac4ve   drumming,  a  human  beatbox,  the  firedancer  show  and   LunatX  fireworks.       The  key  message  of  the  event  remains  consistent:  inside   every  employee  is  a  li-le  flame  that  can  develop  into  a   huge   fire.   According   to   Ma+hias   Jackel,   “I   have   never   had  so  much  fire  around  me  in  my  whole  life.  It  was  a   very  intense  experience.  I  loved  it.”  
  • 3. Page  3   Global  Beat   Keeping  it  Green     Wri$en  by  Tim  Furness   Between  November  and  December  2011,  the  City  Of  Durban  hosted  the  “Durban  Green  Fes=val”  to  coincide  with   COP17  and  the  influx  of  thousands  of  interna5onal  delegates.  For  Drum  Cafe  Durban  it  was  essen5ally  a  mini-­‐world-­‐ cup   event,   with   the   main   objec2ve   being   to   liven   up   the   beach   promenade   with   entertainers   and   interac4ve   drumming  sessions.     Over   a   14-­‐day   period   we   ran   3   drumming   sessions   a   day   with   100   drums   for   general   public   par9cipa9on.   The   drumming  sessions  were  a  huge  success,  and  I  couldn’t  help  but  feel  a  sense  of  nostalgia  at  the  first  rumble  of  drums   on  the  first  day.  We  were  back  at  the  beach...  and  the  people  were  lovin  it  !     There  were  very  few  signs  of  foreign  delegates,  apart  from  a  few  that  looked  like  they  may  have  been  lost,  and  our   drumming  sessions  were  warmly  embraced  by  the  regular  holiday-­‐makers  from  inland,  and  Durban  locals.       Our  roving  street  performers  included  Zulu  Dancers,  Gumboot  Dancers,  Indian  Dancers  and  a  Drumming  Troupe,   placed  at  various  entertainment  nodes  along  the  beachfront,  and  rota)ng  amongst  these  nodes.     It  was  a  delicate  balancing  act  keeping  to  the  client’s  rigid  schedule,  and  keeping  the  performers  in  a  state  of  mind   that  their  ac)vi)es  appeared  organic  and  free-­‐flowing.  It  took  a  couple  of  days  to  get  all  35  performers  into  their   daily  rou*ne,  but  with  a  bit  of  policing  from  me  on  my  bicycle,  and  some  mothering  from  my  assistant  Nikki,  the  rest   was  smooth  sailing.       For  Drum  Cafe  Durban  this  event  was  a  fantas4c  way  to  end  off  the  year.       Lfgt:  Greenpeace’s  Baobab  tree  under  construc5on  –  with  the   bicycles  powering  hundreds  of  li3le  lights  covering  the  tree     Above:  Drum  Café  Durban  performs  for  the  crowds  during  the   Durban  Green  Fes,val  
  • 4. Page  4   Global  Beat   Drum  Café  New  York  lights  up  Cancun         2012  took  off  with  a  bang  for  Drum  Café  New  York,  with  a  1200-­‐pax   event   for   Qliktech   in   Cancun,   Mexico.   Although   Cancun   has   been   vic$m   to   hurricanes,   Mexican   drug   wars   and   disease,   it   is   opera&onally  one  of  New  York’s  most  efficiently  run  territories,  with   a  "cache"  of  drums  in  Cancun  and  a  long-­‐standing  rela,onship  with  a   local  logis)cs  company.     The   event   involved   a   team   of   8   drummers   who   ran   a   30-­‐minute   interac(ve  opening  session  with  an  exci(ng  crea(ve  element  –  wire   light  up  costumes with  projec,on  and  lasers  used  on  the  dancer  (see   the   beau(ful   bu+erfly   effect   in   the   image   below).   The   event   producer  was  ecsta-c  with  the  show,  commen-ng:  "Pavel  and  all  of   the  team  at  Drum  Café  were  a  huge  hit!    It  was  the  perfect  opening   piece  to  their  General  Session.    Kudos  to  Drum  Café  for  an  awesome,   inspiring  and  entertaining  performance!    They  were  truly  excep.onal   and  hit  the  mark  in  every  way."   Duel  in  the  pool         In  December  2011,  Drum  Café  GA  /  FLA  was  privileged  to  perform  at   the  opening  of  a  historic  Olympic-­‐qualifier  swim  meet  at  the  Georgia   Tech  Aqua*c  Centre  (the  venue  of  the  1996  Olympics!)  Drum  Café   welcomed   American   and   European   Olympic   swim   teams,   their   entourages,  guests  and  the  world’s  media  to  the  event.    The  Drum   Cafe   team   ignited   the   stadium   in   a   rousing,   passionate   opening   performance   with   two   shorter   pieces   of   drumming   following   the   opening   ceremonies   to   entertain   the   audience   during   the   live   television  coverage  by  NBC.     Alain   led   his   team   of   seven   master   musicians   and   dancers   in   an   experien'al   exercise,   where   movement   and   music   created   unabashed   awe   among   those   in   a0endance,   and   drove   home   the   feeling   of   posi+ve   energy   for   all   present.   The   audience   welcomed   the  visi(ng  interna(onal  athletes  and  their  US  challengers  with  an   interac(ve,   energizing   percussive   ‘tribal   ta4oo’   led   by   Drum   Cafe   where  a  ‘duel  of  sound’  set  the  tone  for  the  spirit  of  compe55on  for   the  ‘duel  in  the  pool’.     The   raw   force,   energy,   sound   and   emo3on   of   3500   par3cipants   bea$ng   a   single   celebratory   rhythm   le2   everyone   energized,   connected,   emo*onally   charged,   and   feeling   the   power   of   making   music  as  “One  Tribe,  One  Team”  so  that  “the  games  could  begin.”  
  • 5. Page  5   Global  Beat   The   brainchild   of   the   Drum   Café’s   Warren   Lieberman   (co-­‐created   with   Kathy-­‐Jo   Ross),   Drumstruck   premiered   in   Johannesburg,   South   Africa   in   2002.   It   has   since   become   a   phenomenon,   touring   the   world   with   shows   in   New   York,   Japan,   Australia,   China,   Vietnam,  and  South  Africa.  The  show  was  billed  as  the   first  interac+ve  drum-­‐theatre  experience,  and  has  won   over   audiences   world-­‐wide   with   its   exhilara-ng   presenta(on  of  African  beats  and  explosive  energy.       Now   a   detailed   promo.onal   package   has   been   put   together   for   use   by   all   Drum   Café   offices.   From   past   experiences,   when   Drumstruck   visits   a   new   region,   there  is  a  direct  and  immediate  benefit  for  the  Drum   Café   office   located   in   that   territory   –   in   terms   of   PR,   marke&ng,  awareness  crea&on  and  subsequent  event   bookings.   This   Special   Feature   provides   a   brief   summary  of  some  of  the  informa/on  which  is  provided   in  the  promo+onal  material.       Drumstruck   made   its   debut   in   New   York   on   June   16th   2005   at   the   pres,gious   Dodger   stages,   situated   off   Broadway   and   ran   for   640   shows,   over   a   period   of   eighteen   months.   Drumstruck   became   one   of   the   longest  running  off-­‐Broadway  shows  to  be  staged  over   the   last   few   years.   The   produc3on’s   long   running   success  can  be  a)ributed  to  the  overwhelming  response   it  received  during  its  *me  in  New  York.  The  show  was   greeted  with  rave  reviews  and  standing  ova/ons.  While   the   New   York   Times   said   “the   beats   that   are   its   soul   resound  across  +me  and  cultures”,  Time  Out  New  York   described  the  show  as  “simply  exhilara4ng”.        Special  Feature:  Drumstruck   Drumstruck  is  truly  a  crowd  pleaser  -­‐  it  is  a  show  that   transcends   age,   race,   language   and   gender.   Using   the   tried-­‐and-­‐trusted   principles   of   the   Drum   Cafe's   drum   circle,  each  member  of  the  audience  is  given  an  African   drum,  a  drum  that  will  echo  with  rhythm  and  life  as  the   show   gets   underway.   The   shows   grow   and   change   organically   with   every   performance   and   belong   to   the   audience,   as   much   as   they   do   to   the   performers   on   stage.   Each   show   is   as   unique   as   each   different   audience,  and  in  all  they  experience  a  powerful  bonding   and  a  warm  sense  of  African  community.     Now   a   well-­‐established   feature   on   the   Japanese   entertainment   calendar,   the   2012   tour   has   already   star%ng   to   sell   out!!!   The   show   has   outperformed   Dream  Girls  and  Hairspray  in  Tokyo.      
  • 6. Page  6   Global  Beat   DRUMSTRUCK’S  TOURING  HISTORY     2002  -­‐  Drumstruck  created,  first  shows  in  Johannesburg  at  The  Theatre  on  the  Square,  The  Market  Theatre  and  in   Pretoria  at  The  State  Theatre     2004  -­‐  Australia,  Sydney  season  at  The  Star  City  Casino     2004  -­‐  China,  tours  to  Beijing,  Shanghai,  Hong  Kong,  and  a  regional  tour  of  Hunan  province   2004    -­‐  Vietnam  tour  to  Ha  Noi   2005  to  2007  -­‐    New  York,  640  performances  at  The  Dodgers  Stages,  Off-­‐Broadway,  New  York  City   2008    -­‐  China,  Nanjing  Interna/onal  Theatre  fes/val   2008    -­‐  China  –  Performed  some  Drumstruck  elements  during  Beijing  Olympics  opening  ceremony   2008  –  Japan  –  2  weeks  in  Tokyo  at  Galaxy  Theatre   2009  –  Japan  –  2  weeks  in  Tokyo  –  3  weeks  touring  around  Japan.   2010  –  Members  of  Drumstruck  perform  with  Shakira,  K’Naan  at  FIFA  World  Cup  Concert   2010  –  Japan  –  2  weeks  Tokyo  –  3  weeks  touring    around  Japan.   2010  –  South  Africa  –  2  weeks  at  pres+gious  Nelson  Mandelas  Square  during  FIFA  world  Cup   2011  –  Japan    -­‐  1  week  Tokyo  –  4  weeks  touring  around  Japan.     2012    -­‐  Japan,  summer  tours,  season  at  The  Galaxy  Theatre  Tokyo  plus  a  regional  tour       Drumstruck  will  be  touring  Japan  from  the  22nd  of  July  to  the  3rd  of  September  2012.   Audience  profile:   Drumstruck  is  a  show  for  all  ages,  in  Japan  it  has  become   known   in   Japan   as   a   family   show,   Drumstruck   also   experiences   repeat   visits   by   audience   members   who   return  to  see  the  show  a  number  of  /mes  to  be  part  of   the  experience.       Length  of  Show   Drumstruck   runs   for   1   hour   and   20   minutes   with   no   interval.       Touring  Company   The   touring   company   comprises   14   people   including   the   Creator  and  Director  (who  stay  for  the  1st  week  of  tour),   the   Ligh(ng   Designer,   Manager   and   Produc(on   coordinator  and  a  cast  of  11  performers.     Promo%onal  Tour   To  assist  in  the  marke,ng  of  the  show,  3  performers  travel   to  the  tour  des)na)on  3  months  before  the  tour  and  are   featured   on   TV,   radio   and   print   in   a   coordinated   PR   campaign.       Freight   There   are   two   freight   loads   –   audience   drums   freighted   from  Bali  and  sold  at  the  end  of  the  run,  and    show  freight   (including   instruments,   props   and   costumes)   which   are   freighted   from   Joburg.   In   order   to   minimize   costs,   some   backline  items  are  sourced  locally.         PLEASE  CONTACT  WARREN  LIEBERMAN  IF  YOU   WOULD  LIKE  TO  RECEIVE  A  FULL  PROMOTIONAL   PACKAGE        
  • 7. Page  7   Global  Beat   McKinsey  consultants  put  on  a  show  to  be  remembered   Drum   Café   Cape   Town   ran   a   complex   and   unusual   interac7ve   event   for   Mckinsey   &   Company…   The   event   was   planned  over  a  period  of  months  in  consulta3on  with  McKinsey  staff  in  the  USA,  Europe  and  Joburg.       When  the  day  arrived,  the  250  par2cipants  were  divided  into  6  groups,  each  with  a  different  theme.  These  included   Zulu,  Kwaito,  Gumboot  &  Kwela  dance,  a  singing  group  and  a  drumming  group.  Each  group  was  taken  to  a  different   wine  estate  around  the  Stellenbosch  /  Franschhoek  area  where  they  par&cipated  in  a  3-­‐hour  workshop  with  Drum   Café’s  teams  and  rehearsed  a  show  according  to  their  respec5ve  themes.     Later  they  all  arrived  at  Molenvliet  Wine  Estate  for  a  dinner  and  to  perform  what  they  had  learned  before  the  other   groups.  There  was  much  excitement  and  an,cipa,on  as  the  performers  donned  their  accessories  (which  had  been   made  in  Cape  Town)  and  the  show  was  on!  At  the  end  of  the  performance  Drum  Café  brought  the  whole  group   together  in  unison  through  an  interac.ve  drumming  session.  It  was  a  truly  special  event.     Drum  Café  con-nues  its  relief  and  rehabilita-on  efforts  in  Japan   Since  May  2011,  Drum  Café  Japan  has  visited  more  than  150  schools,   temporary   houses   and   community   centres,   spreading   joy   and   encouragement   to   thousands   in   the   devastated   areas   of   Japan.   Mariko  Hoshiyama  is  commi.ed  to  con3nuing  this  work  un3l  it  is  no   longer  needed.  Currently,  Drum  Café,  together  with  the  NGO  ‘Plan   Japan’  has  60  events  scheduled  over  an  80-­‐day  period  running  from   10  January  un*l  31  March.     The   photos   below   were   taken   during   a   session   at   a   temporary   housing  community  centre,  where  many  elderly  people  par5cipated.   One   of   the   par,cipants   commented:   "I   have   been   very   sad   and   crying  a  lot  since  11/March,  but  today  I  cry  because  of  I  was  very   happy.  I  never  thought  I  will  cry  again  in  good  way."     Drum  Café  has  succeeded  in  bringing  people  together  to  smile,  laugh   and   dance,   and   the   next   step   is   to   start   helping   to   rebuild   communi'es.     Right:   Drum   Café   performs   at   a   temporary   housing   community   centre  in  Japan.      
  • 8. Page  8   Global  Beat   Winners  of  the  Knysna  Recycled  Band  Compe77on   The   Knysna   Tourism   /   Drum   Cafe   Recycled   Band   Compe&&on,   which   was   hatched   as   a   community   building  concept  at  the  end  of  January  2011,  reached  its   crescendo   on   Saturday   1   October   2011   in   an   event   which   formed   part   of   the   Naturally   Knysna   Preview   Fes$val.         We  had  6  official  bands  that  entered,  each  completely   unique   and   individual   in   how   they   expressed   and   showcased   their   talents,   their   making   of   musical   instruments,  and  the  way  in  which  they  embraced  the   Guiding  Principles  of  ‘Naturally  Knysna’.     AND THE WINNERS ARE: There   were   100   par+cipants   that   performed   on   the   day   and   a   crowd   of   approximately   250   gathered   to   watch,  which  reflected  a  true  “coming  together”  of  the   various  communi,es  of  the  Greater  Knysna  Area.     Drum   Café   Knysna   also   performed   at   the   Media   Launch   for   the   Naturally   Knysna   Fes3val   (30   September  2011)  and  facilitated  audience  par5cipa5on   with  Croak  S,cks  –  made  from  alien  wa-le  s/cks  and   recycled  200ml  cans  or  bamboo  off  cuts  mimicking  the   sound  of  frogs.  This  launch  was  a2ended  by  the  Mayor   of  Knysna   Wri$en  by  Nidhi  Chaitow       BEST  BAND:   ‘Upscale  and  the  Masi  Minstrels’   Won R10 000 sponsored by Drum Cafe BEST  INSTRUMENT:   ‘Green  Oaks   Won R2 000 sponsored by Drum Cafe EXTRA  PRIZES  (R500)     Best  celebra+on  of  our   connec%on  to  our  Eco-­‐system   ‘Rondevlei  Young  Singers’   Best  original  composi-on   ‘Sunbird  School  Band’  (above)     Best  Community  Spirit   ‘Rondevlei  Lente  Bokkies  (Right)   BEST  CONCEPT:   ‘Li$le  Elephants  Percussion  Band   Won R2 000 sponsored by Drum Cafe
  • 9. Page  9   Global  Beat   A  celebra)on  of  painted  wolves   Warren   [Lieberman]   seems   to   have   picked   Mauri8us   as   his   hobby.  Whether  that’s  because  we  are  the  runt  of  the  li3er  or   whether  he  makes  all  the  guys  feel  special,  I  don’t  know....     Anyway,   Warren  volunteered   his   .me   and   flew   to   us.  Economy.  He  had  to  put  up  with  a  slightly  dodge  B&B  for  3   days.  (Our  guest  room  was  occupied.)  But  even  worse:  he  had   to  coach  completely  inexperienced  drummers.  So  Warren  the   Brave  faced  five  musicians  and  me  (a  musical  imbecile),  with   two  gigs  scheduled  during  his  stay.         Drumming…island  style     Wri$en  by  Sandro  Maselli   Drum  Café  Zimbabwe  entertained  over  200  guests  at  a  fundraising  /  awareness  event  for  Wild  Dogs  in  Zimbabwe   and   Southern   Africa.   The   event   was   set   in   the   pris6ne   Msasa   woodland,   and   included   an   art   exhibi6on,   presenta#ons  a  formal  dinner  and  an  auc#on.  Drum  Café  entertained  guests  during  cocktail  hour  with  a  mix  of   drums  and  marimbas.  From  the  auc2on  alone,  US$18  000  was  raised  to  go  towards  the  conserva2on  of  wild  dogs,   otherwise  known  as  ‘painted  wolves’.       The  first  gig  was  a  marke/ng  dinner  /  interac/ve  drum  session.  Massimo  from  Mamma  Mia  [restaurant]  put  up  the   food  and  beer  which  was  all-­‐Italian.  The  Phoenix  was  on  tap  and  flowed  liberally.  I  invited  all  the  influen9al  people   I  know  and  we  ended  up  entertaining  about  50  people  from  8  to  86  years  old.  I  had  a  good  four  leads  from  that  -­‐   and  on  an  island  like  Mauri.us,  word  of  mouth  is  invaluable.     Our  second  event  took  place  at  Domain  la  Grave,  a  conference  venue  in  the  centre  of  the  island  for  a  company   called  Arup.  They  are  an  engineering  company  and  they  all  took  to  drumming  very   seriously.  If  it  weren’t  that   Warren  had  to  check  in  at  the  last  minute  for  a  flight,  they  would  have  carried  on  for  hours.  There  were  80  very   happy  people.  The  big  lesson  I  learnt  from  Warren  that  day  was  to  tolerate  drunk  customers,  as  it’s  their  day  and   not  yours…     It  was  wild,  both  gigs  worked  out  fantas4cally  and  Warren  made  us  feel  like  we  are  pro's.  There  was  a  lot  of  sweat   but  no  tears,  just  relief.       A  small  problem,  however:  Warren  le3  behind  a  bit  of  a  fan  base  here  in  Mauri:us.  The  Mauri:an  women  s(ll  rave   about  him  like  he  is  another  "Zulu  Blanc".  Never  fear,  Tammy!  While  this  does  prove  that  Mauri@ans  are  a  bit   starved  of  interna-onal  ar-sts,  it  also  shows  just  how  ripe  and  ready  Mauri-us  is  for  a  Drum  Cafe.    
  • 10. Page  10   Global  Beat   Collabora'on  between  offices  consolidates  Drum  Café  brand  in   the  USA   There  has  been  an  amazing  spirit  of  coopera3on  between  Drum   Café   offices   in   the   US   over   the   past   few   months,   which   has   enhanced  and  entrenched  the  Drum  Café  brand  in  the  region.   An   apt   example   was   an   event   run   by   Drum   Café   GA   /   FLA   in   Orlando  in  September  for  office  supplies  giant  ‘Staples’  through   a  referral  by  Drum  Café  New  York.  With  the  input  of  Aviva  Nash,   Alain   Eagles   and   the   DC   Southeast   team   ignited   an   incredible   session   for   2300   people   using   a   combina4on   of   ‘tools   of   their   trade’  (i.e.  office  supplies  such  as  paper  clip  canisters,  rulers  and   business   card   holders)   to   create   an   orchestrated   percussive   explosion.   It   was   feat   of   crea2vity,   teamwork,   energy   and   professionalism  and  was  delivered  to  a  rousing  standing  ova3on.     There  are  several  other  examples  of  collabora2on,  where  events   have   been   secured   through   ini1al   referrals   from   other   offices,   and  then  executed  with  combined  teams  and  pooled  resources   to   deliver   a   world-­‐class   product   with   maximum   value   for   the   client.  That’s  the  true  essence  of  a  global  brand!   Greek-­‐South  African  union  in  the  Bahamas   A  Greek  and  South  African  family  came  together  with  the  magic  of  Drum  Café  in  their  recent  wedding  rehearsal   dinner  in  Nassau,  Bahamas.  Drum  Café  GA  /  FLA  designed  a  customized  logo  and  printed  drums  with  it  to  enable   the   groom   to   give   his   family   and   friends   an   incredible   once-­‐in-­‐a-­‐life%me   gi)   and   experience.     This   event   has   sparked  a  very  interes.ng  commercial  rela*onship  –  the  families  are  a  prolific  force  in  the  restaurant,  hotel  and   event  business  and  Drum  Café  has  created  a  partnership  to  deliver  corporate  programs  through  their  extensive   network.   Tourism  exposure  for  Drum  Café  Zimbabwe   Drum   Café   Zimbabwe   wowed   guests   at   the   World   Travel   and   Tourism   Fair   ‘Sanganai’   which   is   hosted   annually   by   the   Zimbabwe   Tourism   Authority.   The   fair   showcases   the   widest   variety   of   Africa’s   best   tourism   products   and   a,racts   interna/onal   visitors   and  media  from  across  the  world.       The  2011  chapter  was  held  at  the  world-­‐class   Harare   Interna)onal   Conference   Centre.   Drum   Café   ran   a   15-­‐minute   interac+ve   session  at  the  end  of  the  opening  ceremony   for   400   people   a'er   the   guest   of   honors   speech.    
  • 11. Page  11   Global  Beat   Drum  Café  India  rocks  45  000  at  Yashwant  stadium  in  Nagpur   On   13   November   2011,   Drum   Café   India   ran   an   electrifying   stadium  event  for  a  local  soccer  club,  where  they  performed  a   body  percussion  set  for  45  000  people  at  Yashwant  Stadium  in   Nagpur!  During  the  opening  ceremony,  Drum  Café,  along  with   50  local  drummers,  welcomed  all  the  par3cipa3ng  teams  onto   the  field.       About  200  team  owners  and  sponsors  brought  the  VIP  stand   to  life  as  they  drummed  along.  The  ceremony  concluded  with   a   massive   fireworks   display   –   an   apt   ending   to   an   explosive   evening.     Google  can’t  get  enough  of  Drum  Cafe         A"er  facilita,ng  two  amazing  events  for  Google  in  California,  Natalie   Spiro  of  Drum  Café  West  was  flown  to  Nairobi,  Kenya  to  launch  the   company’s   sub-­‐Saharan   division.   Although   the   super-­‐organised   Bronwyn  Dillon  of  Drum  Café  Joburg  assisted  to  arrange  a  shipment  of   50  drums  to  Kenya,  these  all  got  stuck  in  red  tape  at  Customs!  Drawing   on  all  her  crea*vity  and  social  skills,  Natalie  Spiro  magically  managed   to  source  replacement  drums  from  a  range  of  suppliers.     Needless  to  say,  the  event  went  off  without  a  hitch.  The  audience  was   incredibly   diverse,   including   par2cipants   from   the   massive   emerging   market   in   Africa   such   as   Senegal,   Cote   D’ivoire,   Cameroon,   Ghana,   Angola,  Nigeria,  Uganda,  Ethiopia,  Tanzania  and  Rwanda.       Natalie   had   a   wonderful   4-­‐day   experience   in   the   Masai-­‐Mara   before   returning  to  California,  and  extends  a  “HUGE  thank  you  to  Bronwyn  –  a   truly  amazing  lady”.         Poten&al  new  market  in  Turkey   According  to  Bre-  Schlesinger,  “one  of  the  interes5ng  side  effects  of   the  crisis  in  Europe  is  that  Turkey  has  reared  its  head  as  a  very  viable   alterna've  to  the  highly  priced  Euro  countries”.  Drum  Café  UK  recently   booked   two   large   events   in   Turkey,   during   which   they   used   local   Darbukas  –  thus  avoiding  the  expensive  shipping  costs  of  drums.       Research   has   shown   that   there   are   over   100   large   interna3onal   conferences  taking  place  in  Turkey  in  2012,  and  Drum  Café  UK  plans  to   capitalize  on  this  market  in  the  coming  year.  
  • 12. Page  12   Global  Beat   Several   Drum   Café   offices   have   recently   been   successful   in   integra9ng   principles   of   organiza/onal   development   and   HR   prac/ces   into   their   drumming   products.   Larry   Lok   (Drum   Café   Taiwan)   had   great   success   with  an  advertorial  in  an  HR  magazine,  while  Natalie  Spiro  (DC  West)  is   working   with   organiza-onal   development   experts   to   explore   opportuni(es.     Drum   Café   Joburg   has   no1ced   a   significant   trend   where   corporate   budgets   have   shi-ed   from   marke3ng   into   the   HR   arena,   and   has   responded  to  this  change  with  the  development  of  a  new  product  based   on  the  principles  of  change  management.  The  product,  known  as  ‘Drum   and  Conversa+on’  has  evolved  through  extensive  collabora+on  between   Warren   Lieberman   and   several   top   global   change   management   professionals.   According   to   Warren,   “our   message   is   shi8ing   fundamentally.   We   are   moving   away   from   the   by-­‐line   ‘building   teams   one  beat  at  a  (me’  to  a  new  focus  on  ‘  transforming  your  company  into  a   community’.  This  seems  to  be  resona3ng  with  people  deeply.”       Using   techniques   such   as   World   Café,   apprecia8ve   enquiry   and   community  building,  Drum  Café  Joburg  is  finding  that  this  new  product   not  only  separates  Drum  Café  from  all  other  drumming  companies,  but   that  it  also  has  the  poten,al  for  repeat  work  within  organiza.ons.  The   format  of  the  events  which  are  currently  being  run  by  Drum  Café  Joburg   are  depicted  in  the  diagram  below:   Drum  and  Conversa.on  –  bringing  organisa*onal  development   into  drumming  events   Above:  Par$cipants  giving  each  other   feedback  on  their  individual  strengths     Below:  Small  groups  iden3fying  the   team’s  success  over  the  past  year  
  • 13. Page  13   Global  Beat   Drum  Café  GA  /  FLA  ran  a  3-­‐day  event  for  Burger  King  Corpora1on  in  Miami  last   September   where   they   showcased   3   different   styles   of   percussion   and   team-­‐ building   programs,   including   drum   interac3ves,   clap   sets   and   drumming   with   dancers.  The  show  was  received  with  a  great  deal  of  enthusiasm  by  the  270  or  so   par$cipants,  all  of  whom  were  franchise  owners  in  the  region,  giving  rise  to  new   business  opportuni,es  …  always  a  good  thing!   Burger  King  event  gives  rise  to  new  opportuni0es     Drum  Café  Texiana  (Texas  and  Louisiana)  got  hundreds   of   students   from   the   Texas   Chris.an   University   drumming   to   a   common   beat   as   they   learned   about   ideas   of   community   and   connectedness.   The   event   signified  the  end  of  Connec/ons,  a  six-­‐week  leadership   programme  for  first-­‐year  students.       Alumnus  Mack  McCarter  said  that  watching  his  vision   being  put  to  prac.ce  at  his  alma  mater  was  “the  most   exci%ng   thing   in   the   whole   world”   to   him   because   students  were  learning  ways  to  build  community  and   change  the  world.  He  said  events  like  the  Drum  Cafe   were  surreal  because  it  made  him  believe  in  the  power   of  students  to  posi,vely  impact  the  world.  “I  am  living   a  dream  right  now,”  he  said.  “It’s  wonderful.”         First  year  program  goes  out  with  a  bang  
  • 14. Page  14   Global  Beat   Surucha  Mago,  Indira,  January  2012:   “One  of  the  most  spectacular  shows  I  have  ever  seen...the  energy  and  the  vibrance  radiated   from  the  performers,  who  charged  the  air  so  much  that  no  one  could  help  themselves  from   clapping   and   drumming!  Mesmerised?   Hypno5sed?   Awe-­‐struck?   No   word   is   really   apt   for   what  you  did  to  us!  INDIRA  loved  you!  (Drum  Café  India)     Zania  van  der  Merwe,  Remote  Metering  Solu5ons   It  was  awesome  –  I  think  the  guys  achieved  what  I  asked  them  to  achieve  a  100  5mes  over,   and  I  received  excellent  feedback  for  the  people  who  par5cipated!  (Drum  Café  Joburg)     Charlie  Ruff,  Freshman  at  Texas  Chris4an  University,  October  2011:   “It  was  awesome…  I  liked  how  he  [Dale  Monnin]  'ed  in  building  community  and  important   life  lessons  to  just  having  a  good  1me  and  drumming.  It  was  really  interes1ng.”  (Drum  Café   Texiana)   Goh  Chwee  Poh,  Credit  Suisse,  September  2011:   “Credit  Suisse  stands  immensely  delighted  to  have  partnered  Drumcafe  in  its  teambuilding   event   …   To   prac-cally   all   the   par-cipants,   the   3-­‐hour   program   was   not   only   fun   and   entertaining,  but  also  educa1onal...  To  sum  it  all  up,  we  came  as  individuals,  we  le3  as  an   orchestra.  I  recall  the  ac-vity  requiring  us  to  ‘perform’  with  the  different  lengths  of  mul5-­‐ coloured  hollow  rods  synchronising  in  melodious  unison  under  the  cues  of  the  facilitators.     What  a  superb  and  wonderfully  coordinated  ac5vity  through  much  collabora5ve  effort.    And   all  of  that  was  incredibly  done  through  music,  the  universal  language.  “  (Drum  Café  Taiwan)     Grant  Folkes,  CTM,  November  2011:   “We   all   enjoyed   it,   I   think   it   is   one   of   the   very   few   things   you   can   do   in   the   world   that   eliminates  race,  culture  and  age”  (Drum  Café  Durban)       BBYO,  Bal#more,  January  2012   "I  don’t  think  I  have  the  words  to  tell  you  how  amazing  the  Drum  Café  experience  was.  I   think  it  is  the  best  program  we  have  ever  done  at  a  Staff  Conference.  I  had  one  woman  come   and  tell  me  that  it  was  the  greatest  teambuilding  program  she  has  seen  anywhere  in  her  20   year   career.   Pavel   and   his   team   were   phenomenal!!     The   program   was   amazing,   the   facilitators  were  fantas.c  ..!!"   (Drum  Café  New  York)     Reese  Abbene-­‐Ingino,  Notre  Dame  High  School,  January  2012   I   cannot   express   the   deep  gra$tude   I   have   for   you   and   all   your   wonderful   drum   people.     They  were  the  consummate  professionals  and  delivered  an  excellent  program.    Today,  it  was   amazing  to  hear  the  diverse  members  of  staff  and  faculty  approach  myself  and  the  other   members   of   Ministry   gush   over   the   drum   experienced.     They   commented   on   how   they   would  never  forget  that  experience  and  how  life  changing  it  was.    You  were  so  gracious  to   work  with  us  to  deliver  a  message  that  was  coherent  and  inspiring.    Thank  you,  thank  you,   thank  you!  (Drum  Café  West)            Tes%monials   There  were  so  many  fabulous  client  tes'monials  over  the  past  few  months.  Here  are  some  of  our  rave  reviews:    
  • 15.   Page  15   Global  Beat   Company  News  and  Views   Internal  news  and  marke.ng  advice     New  Staff  members   This  year  we  welcome  a  number  of  new  and  talented  staff  members  into  the  Drum  Café  community:     Shinnosuke   Miura   has   joined   Drum   Café   Japan.   He   is   a   guitarist   who   is   expanding   his   talents   into   the   art   of   djembe  playing.     The  wonderful  and  vibrant  Mandy  Glass  has  joined  the  Joburg  office  staff,  and  has  brought  with  her  a  special   brand  of  energy  and  op-mism  that  you  will  all  come  to  recognize  over  the  next  few  months.  Mandy  has  already   had  amazing  client  feedback  and  everyone  in  the  Joburg  office  is  thrilled  to  have  her  on  board.     In  India,  Vinod  and  Aliya  Hasal’s  daughter  Vinodini,  who  is  16  years  old,  travelled  to  Delhi  on  her  first  gig  with  the   Drum  Café  Team  to  play  the  single  bass  at  the  2012  Auto  Show,  and  we  are  hoping  this  will  be  the  start  of  her   long-­‐term  involved  with  Drum  Café.     Nidhi  Chaitow  will  spend  2012  travelling  around  Europe,  Bali,  Russia  and  the  UK,  during  which  >me  she  will  be   wri$ng   a   book,   connec$ng   with   other   drum   and   rhythm   therapists   and   educators   and   taking   a   well   deserved   break.  Richelle  Kohn  will  be  running  and  managing  Drum  Café  Knysna  during  this  +me.     Florian  Moizahn  has  joined  Drum  Café  Germany  to  oversee  sales,  opera*ons  and  project  management.  Alexandra   Jackel  has  quit  her  job  at  the  Frankfurt  Book  Fair  and  is  now  working  20  hours  /  week  for  Drum  Café  with  a  focus   on  both  the  accoun+ng  and  marke+ng  func+ons.  Drum  Café  Germany  is  also  planning  to  develop  a  non-­‐profit   social  business  unit  for  the  educa1onal,  social  and  therapeu1c  market,  and  Alexandra  will  be  driving  this  division.   Rachel  Levinson  has  joined  Drum  Café  New  York  as  marke'ng  and  office  manager.  Rachel  has  a  background  in   adver&sing   and   has   wri)en,   produced   and   performed   in   an   acapella   group.   She   has   even   performed   a   bit   of   stand-­‐up  comedy.  Rachel  is  thrilled  to  be  part  of  the  Drum  Cafe  team.    Drum  Café  entrenches  its  presence  in  Florida,  USA     Drum  Café  GA  /  FLA  has  successfully  re-­‐ac#vated  its  presence  in  the  state  of  Florida  with  the  physical  reloca0on   of  Jo-­‐Ann,  Alain  and  Nayeli  to  Fort  Lauderdale  in  September  2011.  This  move  has  also  consolidated  the  office’s   business  processes  and  structure,  with  the  Atlanta  HQ  driving  sales,  marke:ng,  accoun:ng  and  logis:cs  planning   for  the  region.  GA  /  FLA  kicked  off  a  focused  marke9ng  drive  with  a  South  Florida  PR  agent  and  a  very  targeted   SEO  campaign  partner  focused  on  building  the  brand  and  helping  to  raise  in-­‐market  awareness  and  profile.  The   move  into  the  Florida  market  has  also  led  to  an  infusion  of  the  core  drum  interac,ve  program  with  ‘La,n’  flavours   and   rhythms   of   the   South   American   and   Caribbean   influence   which   make   south   Florida   such   an   a:rac;ve   des$na$on  for  clients  from  Europe  and  the  North  Eastern  USA.       A  fresh  start  in  Cape  Town     As  most  of  you  know,  Bre1  and  Sue  Schlesinger  and  their  children  le:  London  in  July  2011  and  have  since  spent   !me  travelling  in  Italy  and  Spain.  They  have  now  se8led  in  Cape  Town  where  they  are  ren!ng  a  house  in  Tokai.   Drum  Café  Cape  Town  has  moved  to  new  premises  in  Observatory  and  Bre:  will  be  working  together  with  Margie   and  Esme  to  invigorate  Drum  Café  Cape  Town.  See  pictures  of  the  Schlesinger’s  travels  in  ‘Personal  News’  on   page  16.      
  • 16. Page  16   Global  Beat    Community  Column   OCTOBER     21st  Nidhi  Chaitow  –  Knysna     JANUARY     1st :  Yancy  Vega  –  ‘Texiana’   5th :  Sarah  Tyson  -­‐  South  East   11th :  Shvetank  Hasal  -­‐  India   18th:  Tzachi  Rechter  -­‐  Israel   22nd:  Cecile  Radus  -­‐  Joburg  Social   26th:  Patrick  Tromp  -­‐  Netherlands   30th :  Corinne  Jedwood  Rechter  -­‐  Israel   NOVEMBER     1st :  Terri  Laing  –  London   17th :  Tammy  Lieberman  -­‐  Joburg   DECEMBER     1st :  Tessa  Meiser  –  DC  West   3rd :  Warren  Lieberman  –  Joburg   18th :  Dan  Monnin  –  ‘Texiana’   26th  Shirley  Borochowsky  –  Joburg     FEBRUARY     6th :  Pavel  Lempert  -­‐  North  East   12th :  Stella  Lelaka  -­‐  Joburg  Social   12th :  Esme  Silberman  –  Cape  Town   23rd:  Nicu  Manta  -­‐  Romania   25th :  Julie  Proctor  -­‐  London   PERSONAL  NEWS   We’ve  had  a  bit  of  a  lag  since  our  last  newsle6er  so  the  birthday  list  is  longer  than  usual.  We  would  like  to  wish  a   very  happy  birthday  to  our  Drum  Café  friends  who  celebrated  their  birthdays  between  October  2011  and  January   2012,  and  those  who  will  be  celebra4ng  their  birthdays  in  February:     BIRTHDAYS   A  new  ‘li)le  drummer’  in  the  Drum  Café  family     We   wish   a   hearty   congratula+ons   and   mazeltov   to   Aviva   and   Larry   Nash   and   family   (Drum   Café   New   York)  on  the  birth  of  their  gorgeous  son  and  brother,   Judah,  born  on  29  December  2011.     The  nomadic  Schlesingers     Travelling  Italy  and  Spain  before  se5ling  in   Cape  Town  was  a  life-­‐changing  experience   for  Bre'  and  Sue  Schlesinger.  According  to   Bre$,  “living  out  of  suitcases  for  8  months   has  been  a  revela+on  …  realizing  we  don’t   need   90%   of   the   stuff   that   we   have   accumulated   in   life   has   been   libera1ng.   We   have   dropped   a+achment   to   all   the   things  that  we  were  used  to…its  all  been  a   lesson  in  dropping  expecta0ons.  We  have   had   a   big   insight   into   how   you   can   get   used  to  living  with  very  li1le  rou2ne  and  it   makes  li)le  difference”.