4. Tufteโs uses of colour
1. to label (colour as noun)
2. to measure (colour as quantity)
3. to represent / imitate reality (colour as
representation)
4. to enliven or decorate (colour as beauty)
5. Colour in Games
โข Team identi๏ฌcation (label)
โข Item highlighting (label)
โข Mood, tone & aesthetics (enliven)
โข Convey information (measure)
โข Represent reality (representation)
17. Information Design
โข Games donโt do a great job of information
design - but they use colour fairly well.
โข Consider Tufteโs uses of colour in your
designs.
20. Rods & Cones
โข Rods & Cones
โข Tuned to RGB
โข Uneven distribution
โข 64% red, 34% green, 2% blue
โข Can distinguish red better than blue
โข Yellow shades particularly similar
35. Assembling a Palette
โข Select 3 to 5 colours from colour wheel
โข Also select a neutral and highlight colour
โข Experiment with tint and shade
โข Contrast is important
โข Consider the colour blind
โข Consider cultural implications
36. Colour Blind
โข 1 in 12 people
โข Resources exist which can model colour
blindness.
โข http://www.wearecolorblind.com