Pre-Conference Workshop at NACADA National Conference in Denver, CO 2011 Presenters: Becca Schulze - University of Oregon Katie McFaddin - Brandeis University

1. Blogs, Screencasts, & Podcasts:
Empowering Your Inner Techie
© Search Engine People Blog in Flickr Creative Commons
Becca Schulze – University of Oregon
Katie McFaddin – Brandeis University

2. © Spikewerx via Flickr Creative Commons

3. www.xkcd.com

5. X
Website
X
Facebook Blog
?
- Limited access - Existing facebook site - Free
- Can t add pages addresses all department - Interactive
- Can t manipulate page news & events - Artistic control
templates - Designed for short posts - Content is searchable &
- Not interactive - Posted content is not tagable
- Content would be static searchable - *Some* personal
blogging experience

7.  Training (acaa)

9. Getting Started
You’ll need:
A Computer
2-3 hours per week
Basic design skills (or a friend/intern)

10. Be a blog lurker

11. Develop your brand
What might you want to blog about?
How could you turn this into a brand? (title, image, content)
Plan your blog’s template
Consider a custom header
Pre-plan how the pages and tags will be organized
Dive in
Until you promote the blog’s address, few will find it (if any)
Invite colleagues to explore the blog and offer feedback

12. Use it

13. Cross Promote

14. Find a tech ally

15. Don’t do this…
© Jeremy Castillo via Flickr Creative Commons

16. Disclaimer
© Ed Yourdon via Flickr Creative Commons
Mac vs. PC

17. Making a Screencast
Quicktime (Mac only)
Jing (downloaded to hardrive)
Screencast-o-matic (web-based)
ALL FREE
Let’s watch one, and then make one!

18. Keep it short
Write a script
Post a transcript

19. Making a Vodcast
iMovie (Mac only)
Windows Live Movie Maker (PC only)
Audacity (making/editing an audio file for Mac or PC)
Garage Band (making/editing an audio file for Mac)
ALL FREE
Let’s watch one, and then make one!

20. Rehearse questions
Gather images
Collect 2x what you need

21. Bonus Round: Wikis
What is a wiki? http://www.youtube.com/watch?v=-dnL00TdmLY
Can be password-protected
Free
Multiple users can access and edit content
Wikispaces does not allow for sub-pages

23. Assessing Social Media
Youtube Facebook Blog
9 videos 161 “likes” 35 subscribers
1,350 video views 133 monthly users 10,423 views
3 subscribers >1 comment per week Avg. 18 visits per day
434 channel visits (most comments from Avg. 549 visits per
(numbers do not frosh & prospectives) month in 2011
include views on blog)

24. Assessing Social Media
Top searches that lead to gradefirstaid blog

25. Assessing Social Media
Meaningful searches that lead to gradefirstaid blog

27. For more information on assessment…
Assessment 101: Tools and Strategies to Improve
Your Assessment Practices – Session 58, 2-3pm on
Monday

28. How did you get boss buy-in?
- It’s free
- The time investment is flexible
- We stole a few lunch hours to make something
tangible when we proposed the idea
- We lucked out….
http://higheredlive.com/academic-advising-acadv/

29. Questions?