This document provides an overview of personal branding and using social media for career development. It discusses understanding personal strengths and how to present oneself professionally online. Various social media platforms like Facebook, Twitter, LinkedIn and blogs are examined in terms of their functions and how to engage with them. The concepts of collecting, critiquing, connecting, communicating, creating and curating digital information are introduced for curating an effective online personal brand. Creating an action plan and protecting one's online identity are also addressed.

1. Personal Branding
Matthew Mobbs
Zara Hooley

2. Intro and objectives
You will have;
• An understanding of the concept of Personal
Branding
• Space to reflect on your current use of social media
• An introduction to a range of social media tools
• Space to think about a Personal branding strategy

3. Ice Breaker
How do you present yourself to others?
• 3 facts

4. Exercise
Around the room there are logos if online
services/tools. For each:
1. What is it?
2. What are your current impression or
experiences of using it
3. Colour code your use:
Employability Study
Social Entertainment

5. What is it?
1. Facebook 2. Twitter
3. LinkedIn 4. Blogs
5. Google+ 6. RSS
7. YouTube 8. Google
9. Social Bookmarking 10. BranchOut

6. How to engage with Social Media
Twitter
Facebook
• Learning Network
• Social Network
• Follow anyone
• Large companies
• Share ideas and links
have Fan Pages
• Conversation
LinkedIn
Google+
• Professional Network
• Circles make sharing
• Digital CV and more private
achievements
• Company Pages
• Large number of
companies • Integration with other
popular Google tools
• Interests Groups

7. Case Studies
• Dear Lisa Rudgers
• Ulrike Schultz

8. Personal branding
• How well do you know your strengths?
• What do you want to say about yourself?
• Who would it be beneficial to communicate this to?

9. Introduction to social media

10. Consider…How do you…
• Keep up-to-date with developments in the area you
want to work?
• Network with peers/colleagues/potential employers?
• Find jobs and partnership opportunities?
• Promote yourself as a brand?

11. The Seven C’s of Digital Literacy
• Changing - understand and adapt to new technologies for the purpose of career
building.
• Collecting - the ability to source, manage and retrieve career information and
resources.
• Critiquing - understand the nature of online career information and resources, and
analysing usefulness for your career.
• Connecting - build relationships and networks online that can support your career
development.
• Communicating - interact effectively across a range of different platforms, to
understand the genre and netiquette associated with different types of interaction
and to use them appropriately within the context of career.
• Creating - create online content that effectively represents you and your career
online.
• Curating – store and retrieve online information and mange your digital footprint
and online networks to support your career.
http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed-
career-my-presentati

12. Collecting
The ability to source, manage and retrieve information and
resources

13. Collecting
The ability to source, manage and retrieve information and
resources
RSS Feeds and News readers

14. Collecting
The ability to source, manage and retrieve career
information and resources
Critiquing
Understand the nature of
online information and
resources, and analysing
usefulness.

16. Connecting
Build relationships and networks online that can support your career
development.
What is a network?
• people you know (and maybe the people
who they know)
• people who know you (and maybe the
people who know them)
• way of accessing help and advice
• a way of providing help and advice
• based on the idea of reciprocity

17. Communicating
Interact effectively across a range of different platforms, to understand the
genre and netiquette associated with different types of interaction and to use
them appropriately within the context of career.
Make a positive impression Manage your networks

18. Communicating
Interact effectively across a range of different platforms, to understand the
genre and netiquette associated with different types of interaction and to use
them appropriately within the context of career.
Make a positive impression Manage your networks

19. Do employers use it?
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-
screen-candidates-infographic/

20. How to engage with Social Media
Twitter
Facebook
• Learning Network
• Social Network
• Follow anyone
• Large companies
• Share ideas and links
have Fan Pages
• Conversation
LinkedIn
Google+
• Professional Network
• Circles make sharing
• Digital CV and more private
achievements
• Company Pages
• Large number of
companies • Integration with other
popular Google tools
• Interests Groups

21. Twitter
“Twitter is a real-time
information network
that connects you to the
latest stories, ideas,
opinions and news about
what you
find interesting.”

22. Getting Started - Profile
Upload a professional Try and get a sensible username
profile photo that fits your personal brand
Link to you blog, Write a full profile
personal website or describing what you do
LinkedIn and why your using
twitter

23. What to tweet about
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012

24. Summary and Tips
• Create a full profile
• Follow people, but not too
many
• Tweet interesting things
and links
• Amplify - Retweet
• Use and follow #tags
• Join the conversation!
http://digitalmarketingburp.wordpress.com/2012/04/18/info
graphic-of-the-day-twitter-best-practice/

25. • Professional Network
• Digital CV and achievements
• Large number of companies
• Interests Groups
http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/

26. Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and
jobs

27. Creating
Create online
content that
effectively
represents you and
your career online.

28. Creating
Photos
Social Bookmarks
Documents and notes
Videos

29. Curating
Store and retrieve online
information and mange
your digital footprint and
Wordpress
online networks to support
your career.
Blogger
Blogging
• Blogs enable you to write
longer, more in-depth
reflections into activities you Posterous
engage in
• Can share via Social Media
• Help with applying for jobs or
mjmobbs.com
right business documents

30. What employers say…
http://www.youtube.com/watch?v=TZsrgg5x4es

31. Now Consider…How you will…
• Keep up-to-date with developments in the area you
work in?
• Network with colleagues/peers/potential employers?
• Find jobs, collaboration opportunities or customers?
• Promote yourself as a brand?
Make an Action Plan

33. Promoting yourself
Link your sites together Add selected link to your:
• CV
• Email signature
Matthew Mobbs
Learning Technologist
Careers Service
University of Leicester
LE1 7RH
e: mjm33@le.ac.uk
Web: mjmobbs.com
Twitter: @mjmobbs
LinkedIn: http://uk.linkedin.com/pub/matthew-
mobbs/7/381/48b

34. Protecting Yourself
• Keep it private Do you want
employer, lecturers,
• Check your Social colleague, your
Network Privacy Settings family to see it?

35. What next?
• 5 mins talking to a partner about how you might use
the strategies discussed today.
• The Leicester Award for Employability: Online
Networking
• Dan Schawbel
• PWC

36. Name Email/User Name