This document provides an overview of the job market and recruitment strategies for graduates in China. It includes data on voluntary turnover rates and fulfillment challenges by industry and profession. There are also snapshots of the supply and demand of fresh graduates as well as the new landscape of preferred employers and locations. The document outlines Microsoft's staffing approach and recruitment process. It concludes with details on compensation for fresh graduates in top cities and a spotlight on returned international students.

2. Job market overview and recruitment
strategy for graduates
Lei Lin
HR Director, Microsoft Corporation
Asia-Pacific R&D Group

3. China Economy: A modest forecast, rebalancing
Data sources: AonHewit
1. National Bureau of Statistics, PRC
2. Aon Hewitt China Salary Increase Survey 1995-2010
3. 2011 GDP and CPI forecasted by the World Bank.
4. International Monetary Fund Database

4. Voluntary turnover rates: 2012 Q2
1st Tier Cities 2nd Tier Cities
一类城市 二类城市
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch

5. Voluntary turnover rates: By industry
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch

6. Voluntary turnover rates: By professions
Supply
Engineering F/A Marketing Production QA/QC Sales
R&D chain
Manual Workforce
Top 1
General Staff
Top 5 Top 7
Professional
Top 2 Top 4 Top 10 Top 6 Top 3 Top 9
Supervisor/Sr. Professional
Middle Management
Top 8
Top Management
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch

7. Fulfilment challenges: By professions
Supply
Engineering F/A Marketing Production QA/QC Sales
R&D chain
Manual Workforce
Top 3
手工操作工人
General Staff
Top 10
普通员工
Professional
Top1 Top 2 Top 8 Top 6 Top 4
专业技术人员
Supervisor/Sr. Professional
Top 7 Top 9
主管/高级专业技术人员
Middle Management
Top 5
中级管理层
Top Management
最高管理层
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch

8. Snapshot of talent supply: fresh graduates 2013
2011 Employment rate
within 6 months
83% 75.30% 68.70% 76.70%
PHD Master Bachelor College
Number of graduates (10K) 700
660 680
700 610 631
559
600
495
500 413
400 333
300
200
100
0
2005 2006 2007 2008 2009 2010 2011 2012 2013
Data Source: 2012 EOU China, PRC

9. New landscape of job market
3.70% 3.20% Preferred employer
SOE
Defend Attack 14.10% 29.90% WOFE
JV
15.50% POE
SOE 16.20%
NonE
11.30% Gov.
NGO
6.10% HK/TW etc.
Now
POE Future
Preferred Location
MNC

10. Jobs available for fresh graduates
Data Source: 2010-2011 MyCOS Job market Survey Results

11. New demand of talents
Modern HR mgt. Quantity Quality
Expertise Comprehensiveness
Multiple tasks
Degree Competency
Competency based
Fast learner Experiences Potential
Efficiency and career Loyalty Career aspiration
IQ EQ
Adaptability/Collaboration
Innovation 分工细化
and Creativity Execution Creativity
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch

12. Staffing Approach
•No. of companies answered “Yes” as percentage of 285 •“5” is the most effective approach.
companies. Each company chose all that apply. •Percentage of companies that answered 4 and 5.
Data Source: 2012-2013 Mercer Fresh Graduates Survey Results 12

13. Starting Pay for Fresh Graduates – 1st Tier Cities
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch

14. Starting Pay - 211 Universities Comp 1* (RMB) Tier 1 Cities
Functions Master Ph.D
25P Avg Med 75P 25P Avg Med 75P
Same for all Functions 65,500 89,037 84,000 107,250 108,375 141,355 143,000 169,875
R&D: Software Development
78,488 103,744 97,750 120,550 123,500 156,927 150,000 180,000
(Include ITO)
R&D: Hardware
72,000 96,558 94,950 117,625 123,000 142,629 132,000 162,000
Development
Other technical jobs 67,500 84,868 78,000 96,000 117,500 151,723 131,590 180,375
BPO 53,100 58,088 54,000 61,740 -- -- -- --
Sales 55,500 76,280 71,100 90,350 52,000 94,996 109,200 122,780
Marketing 61,200 71,908 71,435 81,600 -- -- -- --
Supporting Function 54,000 68,731 62,060 78,000 -- 134,500 158,300 --
Industry tier one: Finance, Real estate, Internet and Telecom
* Comp1 = Annual Base Salary (Monthly Base Salary x No. of months paid)
Industry tier two: Pharmaceutical, Energy, Auto, FMCG,
Data Source: 2012-2013 Mercer Fresh Graduates Survey Results 14

15. Focus on Hai-Gui (returned students): a spot survey result
• Spot Survey conducted by HayGroup
China and partner in early 2011. Total 792
samples,
• 59% without work exp.
• 18.2% from UK, 31.3% US.
• Master degree 53%.
• Major in Biz or Eco. 48%
• Overall, Hai-Gui’s enjoy 27% premium in
starting salary compared with their
domestic peers.
• 71% of respondents reported to have got
one or more offers within 3 months in
China
• 24% of them are now working for financial
sectors
Source: HayGroup China Spot Survey

16. Recruitment Process
Ongoing UR Campus talk Spring
engagement Oct to Dec window
Summer Campus Job March
Winter Intern
Interns fair
Dec. to March
July to Aug Jan to Feb

17. Selection Process
Offer
Congratulations!!!
1:1 interview
• Technical skills
Group interview • Professionalism
• Culture fit
• Communication • English
Paper test • English
• Influence
• Technical skills • Problem Solving
CV screening • Occupational skills • Performance under pressure
• Aptitude test • Team work
• Discipline • English
• Competency
• Experience
• Graduated school
• GPA

18. Microsoft Asia-Pacific R&D center
Beijing
Shanhai
Shenzhen
Taipei
Tokyo
Seoul

19. Thank you!