This document discusses storytelling and how people share what they know, connect within communities, and relate to others. It mentions how companies can share knowledge and portray people in a positive light by joining causes, sharing innovation, and telling linear stories. It also discusses how backers on a crowdfunding platform will get to meet photojournalists and virtually join them on assignments, and how most backers have told less than 10 people that they have backed a project.

1. STORYTELLING

2. ATTENTION

3. SHARE

4. SHARE WHAT THEY KNOW,
DO, LIKE, BUY

5. CONNECT WITHIN THEIR
COMMUNITY

6. HOMOPHILY

7. MUM

8. FACEBOOK DEPRESSION

9. STATUS (INFLUENCER)

10. MORE

11. FACTS

12. LISTS

13. FIRST

14. GOSSIP

15. KNOW SOMEBODY

16. RELATE/IDENTIFY WITH

17. SO AS A COMPANY

18. SHARE KNOWLEDGE

19. PORTRAY PEOPLE
(BUZZ IS ALWAYS ABOUT

20. JOIN A CAUSE

21. BUILD SURPRISE
(SURPRISE ECONOMY)

22. SHARE INNOVATION

23. TELL A LINEAR STORY
(STORY PLOT CHARACTER)

24. WATERCOOLER STORY

25. STORIES ARE THE
CONSEQUENCES OF OUR

26. THE CONSUMER AS A STORY
ASSEMBLER

27. MINUTAE

28. FLOW OF THOUGHTS

29. VISUAL STORYTELLING

31. ENGAGE

32. Why do they back ?
No
19% I don’t know
Yes
16%
65%
Yes
Percentage of people seeing the declining
revenue in the print media as having a negative
effect on content

33. Why do they back ?
No
13% I don’t know
8% Yes
Yes 78%
Percentage of people believing original stories
don’t get told anymore

35. How do they find us ?
3% None
Less than 10 people
8% Between 10 and 50 p
12% Between 50 and 100
17% More than 100 peop
Less than 10 people
60%
Amount of people a backer has told that he/she
has backed a project

36. PITCH

37. “Backers on Emphas.is will get to
meet the photojournalist and then
ride along virtually as they sneak
through border check points and
embed themselves with rebel groups.”
• Harvard’s University Nieman Journalism
Lab

40. THANK YOU
gunter.boutsen@emphas.is