1. UPFRONT
The UK’s leading entertainment marketing agency

2. ENTERTAINMENT MARKETING
Entertainment Marketing is how we describe the range
of services we offer to brands, media owners and
agencies

3. OUR HITS
Award winning entertainment marketing
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4. ALL ENTERTAINMENT GENRES
Experienced in working with content and talent in all genres and across all channels & formats

5. INDUSTRY INSIDERS
We have over 20 years experience in working with content, talent, brands and media owners

6. CORE SERVICES
Entertainment marketing specialists
Branded Entertainment Promotions Partnerships Sponsorships &
Endorsements

7. ANCILLARY SERVICES
Entertainment marketing specialists
Talent liaison & rights Content production Direct to consumer
fulfillment Festival marketing
clearance

8. CLIENTS

9. OUR BELIEFS

10. CONTENT
It is entertainment content that drives true consumer engagement
Content that really entertains is the content
that people will want to spend time with and
pass on.
Brands need lots of dynamic and compelling
entertainment content so that they can keep
engaging with consumers
Content allows a brand to develop stories but
also allows consumers to add to those stories.

11. ENGAGEMENT
Entertainment content is the engagement glue of the web
“In a world with so much consumer choice and
with all the challenges they face, marketers
need to make sure their advertising works…
The issue is how advertisers can connect with
people.
It is now about engagement.”
Wenda Harris Millard, CRO, Yahoo!

12. PLATFORMS
An engagement platform delivers deeper interaction and connection with brands
Forms the basis for long term consumer (and
retailer) relationships
Creates fans not consumers
Pulls consumers into a long term story.

13. FANS
Consumers who are fully engaged, loyal and act as advocates
‘Owned spaces’
Messages delivered via
brand’s -controlled
channels:
website, onpack promotion,
Twitter, Facebook
‘Bought spaces’
Messages delivered through
online advertising:
Search, Facebook, mobile,
Twitter
‘Earned spaces’
Conversations started by
brand & continued by
others in social spaces
(Blogs, fansites,
communities)

14. SERVICES

15. BRANDED ENTERTAINMENT
We create engagement platforms for brands that deliver cultural traction and engage fans

16. BRANDED ENTERTAINMENT
The multi channel platforms are driven by entertainment content which is distributed through
social media and amplified by bought media

17. BRANDED ENTERTAINMENT
Creating content for brands: blogs, videos, magazines, lanyards and programmes

18. BRANDED ENTERTAINMENT
Supported by paid for media
In app advertising Facebook advertising Banner advertising

19. PROMOTIONS
Driving consumer engagement and sales as part of an entertainment platform

20. PROMOTIONS
We activate via on pack, covermount, in store, digital, events, vouchers and loyalty clubs

21. PROMOTIONS
Digital onpack
On pack code and Enter code and choose 3 songs Downloads begin via Amazon mp3
instructions

22. PROMOTIONS
Online and mobile

23. PROMOTIONS
CD and DVD covermounts

24. PROMOTIONS
Digital covermounts

25. PROMOTIONS
In app and mobile

26. PROMOTIONS
Loyalty clubs
Free 10 track Caitlin
Moran
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ak quiz Magazine
2GM
Max 13C, min 0C
SATURDAY
March 27 2010 | timesonline.co.uk | No 69906
Don’t forget the clocks
go forward at 1am £1.50
Rome puts
ANDREW LLOYD/WALES NEWS
pressure on
Catholic
leader to quit
Resignation sought over child abuse scandal
Ruth Gledhill, Jill Sherman gation is expected to cost up to £40 mil-
lion and take no longer than five years.
The head of the Roman Catholic “It’s difficult to see anything other
Church in Ireland will be pressed to than a significant inquiry being held,” a
quit if he refuses to resign over the senior government source said. “There
growing child abuse scandal, The Times was an acknowledgement that there’s a
has learnt. need to act with expediency.”
Nothing less than Cardinal Sean By announcing an apostolic visita-
Brady’s resignation will diminish fury tion to the Irish Church in a letter last
at the highest levels in Rome over his week, Pope Benedict XVI effectively
role in paedophile priest cover-ups. placed it in receivership.
The Northern Ireland Assembly Dr Brady’s exit, after the resigna-
prepared last night to order an official tions of two other bishops, would set in
investigation into child abuse in the train a Catholic reformation in the
Province after details emerged of more country. Other bishops are also expect-
ed to go after the influential Tablet
journal called for the forced retirement
Scandal closes of nearly all as the mood in Ireland
reaches “zero tolerance”.
in on the Pope Dr Brady apologised last week for his
News, pages 6, 7 role in a church tribunal on allegations
made by a 14-year-old boy against
Brendan Smyth, a priest whose case
attacks on children by members of the brought down the Irish Government in
clergy. 1994. The victim was sworn to secrecy
Dr Brady is spending the days before after the proceedings.
Easter considering his position as Arch- But the view in Rome is that this has
bishop of Armagh. Although there is not gone far enough and there has
no canonical procedure to remove him, been no popular groundswell of
if he refuses to go voluntarily pressure support for Dr Brady in Ireland.
from the Holy See will make his The scandal spread closer to home
departure inevitable. “Ireland needs a for the Pope yesterday as, in Italy, a
fresh start,” a source in Rome said. “By group of victims appeared on television
clinging on, he is putting his own to allege that two dozen priests in Matt Smith, the new Doctor Who, is reviving the fortunes of a fashion label threatened with extermination News, page 12
interests before the Church’s.” Verona had abused children at a school
The inquiry would be similar to that
which uncovered a shocking litany of
historic crimes in the Republic of
Ireland last year. An official investi-
for the deaf for decades. The Holy See
attempted to blame the media for
Continued on page 7, col 3
Leading article, page 2
Guess Who is saving Harris Tweed?

27. PROMOTIONS
Facebook promotions to drive sales, traffic, fans,
awareness and capture data using competitions,
quizzes, coupons, user-generated photos, blogs, and
videos

28. PARTNERSHIPS
The right partnerships provide mutual credibility, adding legitimacy and relevance.

29. PARTNERSHIPS
We put together brands, media owners, entertainment content creators & talent

30. SPONSORSHIP & ENDORSEMENTS
We broker and deliver partnerships between talent and brands

31. TALENT AND RIGHTS
We source the talent and clear the rights for all kinds of marketing campaigns

32. CONTENT PRODUCTION
We executively produce branded entertainment content using the best in class producers from all
entertainment sectors

33. DIRECT TO CONSUMER FULFILLMENT
We fulfill our promotions and partnerships including pick & pack, manufacture, merchandise,
despatch

34. FESTIVAL MARKETING
We provide a bespoke service for brands wishing to work within the music festival sector including
merchandise, programmes, lanyards, on site sponsorship & activation and perimeter fence advertising

35. THANKS
UPFRONT. The UK’s leading entertainment marketing agency.
Unit 217 Buspace Studios, Conlan Street, London W10 5AP
T 020 7565 0050
shout@upfrontuk.com