Twitter for Lawyers - Social Media Training

Create Momentum
with Twitter
A Lawyers Do Social Media™ Program
www.UpwardAction.com

Creating Momentum
with Social Media
  Listen
  Position
  Attract
  Engage
  Influence
  Convert

© Copyright 2011 Upward Action LLC All Rights Reserved.

You Can Create Momentum
and Increase the Visibility
of Your Law Practice
When You
Leverage
Twitter Power!


Twitter !
Lingo !


Tweet !
=!
140 character message!


Retweet!
=!
A tweet that is
forwarded.!


Direct Message!
(aka “DM”)!
=!
Private Message!


Hash Tag!
=!
Number/Pound symbol “#” that
connects “tweets” from different
people into a single conversation
thread.!


Tweeple!
=!
What you become when you
use Twitter more than
once a day.  !


Let’s Engage!

  Hash Tag = #dcbartwt
  Tasha (aka “TC”) = @upwardaction
  Dan = @danielmills


Twitter QuickStart
  Create an account!
  www.Twitter.com !

  Write a short bio!
  Professional + Strategically Personal!

  Upload a photo!
  1st impressions are lasting impressions!

  Create a private list of people to follow.!
  Clients, Ideal Clients, Journalists, Industry Leaders!

  Add 10 relevant tweets to your twitter stream!

  Follow people from your private lists!

  Engage your Twitter community!
  Retweets, Public Messages, Direct Messages!

BONUS – Customize Your Background!

Twitter Profile


Twitter’s
Unfair Advantage
1.  Visibility!
2.  Connection!
3.  Influence!


15 Ways to Leverage Twitter
1.  Expand your network!
2.  Connect with ideal clients!
3.  Connect with industry leaders!
4.  Connect with journalists!
5.  Connect with lawyers in complementary practice areas!
6.  Get noticed by the media!
7.  Discover new blogs and websites!
8.  Monitor activity at conferences!
9.  Monitor industry buzz, news and commentary!
10.  Follow the federal government!
11.  Locate subject matter experts !
12.  Increase traffic to your website or blog!
13.  Promote events!
14.  Get booked to speak to business groups!
15.  Build an influential personal brand!


Expand
Your Network


Use Twitter lists 2 discover ideal
clients, industry leaders,
journalists & influencers !
(via @upwardaction.com) #dcbartwt !


Get Noticed


Use Twitter 2 share relevant info
that adds value 2 the lives of your
ideal clients !


Monitor Industry
Buzz, New
and Commentary


Use Twitter 2 stay current and
expand your base of knowledge !


Monitor
Conference
Activity


Use Twitter hashtags 2 learn from
conferences - even when you
didn't attend !


Monitor the
Federal
Government + Agencies


Find
Subject Matter
Experts


Use Twitter search tools to discover
new subject matter experts !


Increase
Website Traffic


Increase traffic 2 your website &
blog with Twitter by sharing links
2 your articles & posts !


Promote
Your Events


Expand your personal brand by
sharing your upcoming events on
Twitter (via @upwardaction).
#dcbartwt !


Get Booked to
Speak to
Business Groups


Get more speaking engagements
with Twitter by engaging chamber
leaders (via @upwardaction).
#dcbartwt !


Increase Your
Influence


Increase your influence with
Twitter by sharing relevant
information with personality (via
@upwardaction). #dcbartwt !


What are lawyers
tweeting about?


Twitter Tools


Listorious

Find great lists of people and
organizations to follow and monitor.!

www.listorious.com


Use http://listorious.com 2 find
great lists of people &
organizations to follow on
Twitter (@upwardaction)
#dcbartwt!


www.Listorious.com


LexTweet
This is a fantastic and FREE
directory contains thousands of
lawyers and others affiliated with
the legal industry.!

www.lextweet.com


Use http://lextweet.com to find
great lists of people and
organizations to follow on
Twitter (@upwardaction)
#dcbartwt!


www.LexTweet.com


Topsy

Topsy is a real-time search engine
that gives pretty good Twitter
results. !

www.Topsy.com


http://Topsy.com is a real-time
search engine that gives pretty
good Twitter results.
(@upwardaction) #dcbartwt!


www.Topsy.com


Kurrently

Kurrently provides real time updates
for Twitter, Facebook and a variety
of search engines.!

www.kurrently.com


www.Kurrently.com


Hootsuite

Hootsuite makes it easy for you to
schedule social updates, create a
social media team and review
analytics.!

www.hootsuite.com


www.Hootsuite.com


Timely

Timely analyzes your Twitter
activity and suggests times when
your Tweets will most likely be
seen and shared.!

www.timely.is


www.Timely.Is


dlvr.it
 Thisservice takes any RSS feed and
automatically posts RSS feeds to
Twitter, LinkedIn, Facebook and other
social networks. !
 Itprovides useful stats on clicks,
followers, and popular posts, among
other things.!

www.dlvr.it

dlvr.it


Twilert

This free tool sends daily email
updates containing Twitter search
results based on specific
keywords.!

www.twilert.com


www.twilert.com


Tasha Cooper Coleman, Esq. (aka “Coach TC”) is an attorney, social
marketing consultant and branding strategist. She is also the award-winning
CEO of UpwardAction®, where she helps lawyers and firms win more client
engagements, in less time, by leveraging the power of compelling brand
messages + social marketing.

Tasha is a published author and professional speaker who has been
featured in publications that include Black Enterprise and Suburban Essex
magazines. She has a law degree from Columbia Law School (NY) and a
B.A. from Hampton University (VA).

Tasha is available for keynote presentations, firm retreats, executive
coaching, social media training (on-site or virtual) and strategic planning
sessions.


• 

UpwardAction® Signature Programs
for Solo and Small Firms

VIP Strategy Days are for firms and lawyers who are ready to leverage the
power of social media and Internet marketing to exponentially increase
their results. You’ll spend a full day working with Tasha Cooper Coleman in
on your strategic plan of action.

BusinessAction™ Coaching Groups are structured to teach you exactly
how to leverage the power of social media and the Internet for profitable
growth. You will learn effective strategies for attracting, engaging and
influencing the decisions of your target market and ideal clients.

You can learn more about our programs for lawyers at
www.LawyersDoSocialMedia.com


Let’s Connect on Twitter
www.Twitter.com/UpwardAction

Visit Us Online at
http://LawyersDoSocialMedia.com


UpwardAction® is a digital Contact Us
communications and social marketing www.UpwardAction.com
company. We help lawyers and firms
leverage the power of social 1325 G Street, NW
marketing to win more client Suite #500
engagements, in less time. Washington, DC 20005

We provide strategic planning, virtual T: 1.800.753.6576
and on-site training programs and F: 1.866.669.4313
social marketing implementation E: WeCare@UpwardAction.com
services.

Twitter: http://Twitter.com/UpwardAction
Facebook: http://Facebook.com/UpwardAction
LinkedIn: http://LinkedIn.com/Companies/upwardaction-llc


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