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«	
  La	
  généra)on	
  de	
  leads	
  
            BtoB	
  et	
  BtoC	
  
       via	
  l’affilia)on	
  »	
  
La mécanique de l’affiliation


                                   Commission	
  /	
  Rémunéra)on	
                       Plateforme	
  
                             5	
       À	
  la	
  performance	
  
         ANNONCEUR	
  
                                       Souhaite	
  promouvoir	
  
                             1	
              Offre	
  /	
  Produit	
  
                                     Via	
  E-­‐mailing,	
  Bannering	
                                          2	
  
                                            Jeux-­‐Concours…	
  
           4	
                                                                                      Propose	
  Campagne	
  
                                                                                      6	
             avec	
  une	
  cible,	
  
  ROI	
  /	
  Objec)f	
                                                                             une	
  rémunéra:on	
  
Collecte	
  On-­‐line	
  
À	
  la	
  performance	
  


                                                            3	
  
 Généra)on	
  
 ü  Opt’in	
                              Diffusent	
  la	
  campagne	
  
 ü  Leads	
                             Via	
  BDD,	
  encarts	
  sur	
  sites	
  
 ü  Ventes	
                                                                                       Affiliés	
  
                                                   affinitaires	
  
Création d’une campagne


       DEFINIR	
  L’OBJECTIF	
  DE	
  LA	
  CAMPAGNE	
  
                                            1	
  
                                                    Objec)f	
  global	
  de	
  la	
  campagne	
  

   2	
                                                                                                                         3	
  
            Leviers	
          Collecter	
          Fidéliser	
       Vendre	
     Trafic	
     Qualifier	
   Moné)ser	
                  Budget	
  
           E-­‐mailing	
            X	
                  X	
             X	
          X	
                        X	
           A	
  par)r	
  de	
  2k€	
  
           Bannières	
              X	
                                  X	
          X	
                        X	
           A	
  par)r	
  de	
  2k€	
  
       Remarke)ng	
                                      X	
             X	
          X	
                                      A	
  par)r	
  de	
  2k€	
  
           Adwords	
                X	
                                  X	
          X	
                        X	
           A	
  par)r	
  de	
  5k€	
  
            Réseaux	
  
            Sociaux	
               X	
                  X	
             X	
          X	
          X	
                         A	
  par)r	
  de	
  5k€	
  

             Jeux-­‐
           Concours	
               X	
                  X	
                          X	
          X	
                         A	
  par)r	
  de	
  7k€	
  



                       1	
                                                         2	
                                                     3	
  
ü  Définir	
  l’objec:f	
  global	
                              ü  Sélec:onner	
  un	
  levier	
                      ü  Ajuster	
  en	
  fonc:on	
  
                                                                                                              	
  	
  	
  	
  	
  	
  du	
  budget	
  disponible	
  
Création d’une campagne


                                         DEFINIR	
  LA	
  CIBLE	
  
               BtoC	
                                                          BtoB	
  
    Vente	
  aux	
  par:culiers	
                                     Vente	
  aux	
  entreprises	
  




Critères	
  démographiques	
                                     Contact	
  à	
  cibler	
  
ü  Age,	
  Sexe,	
  CSP+,	
  etc…	
                             ü  DG,	
  DAF,	
  Gérant,	
  etc…	
  
	
                                                               	
  
Critères	
  géographiques	
                                      Type	
  d’entreprise	
  
ü  Zone	
  ,	
  Ville,	
  Région,	
  Pays	
                     ü  Taille,	
  Secteur	
  d’ac:vité	
  
Création d’une campagne


                   DEFINIR	
  LA	
  REMUNERATION	
  

                  CPL	
                                              CPM	
  
            Coût	
  par	
  Lead	
                              Coût	
  par	
  Mille	
  
ü  Prospect	
  qualifié	
                    ü  Display	
  /	
  Bannières	
  
ü  Opt’in	
  Jeux	
  Concours	
             ü  E-­‐mailing	
  




  www	
           CPC	
                                              CPA	
  
             Coût	
  par	
  Clic	
                          Coût	
  par	
  Ac:on	
  

ü  Liens	
  sponsorisés	
                   ü  Vente	
  
ü  Display	
  /	
  Bannières	
              ü  Clic	
  –	
  to	
  –	
  Call	
  
ü  E-­‐mailing	
                            ü  Clic	
  –	
  to	
  –	
  E-­‐mail	
  
Création d’une campagne


                    DEFINIR	
  L’UNIVERS	
  GRAPHIQUE	
  




Design	
  à	
  décliner	
  en	
  différents	
  formats	
  :	
                    Plateforme	
  
ü  E-­‐mailing	
  
ü  Bannières	
  (formats	
  IAB)	
  
ü  Liens	
  sponsorisés	
  
ü  Landing	
  pages	
                            Mebre	
  en	
  ligne	
  
Annonceurs	
                                                                Editeurs	
  
Confiez-­‐nous	
  vos	
  projets	
  :	
                                      Devenez	
  Partenaires	
  :	
  
ü  Affilia:on	
  E-­‐mailing,	
  Display	
                                   ü  Accédez	
  à	
  nos	
  programmes	
  
ü  Prise	
  de	
  RDV	
  à	
  la	
  performance	
                          ü  Moné:sez	
  votre	
  Base	
  de	
  données	
  
ü  Créa:on	
  de	
  campagne	
  &	
  Landing	
  pages	
                    ü  Recevez	
  nos	
  campagnes	
  en	
  Exclusivité	
  
	
                                                                          	
  
Votre	
  Contact	
  :	
  Anthony	
  Corcos	
  (CEO)	
                       Votre	
  Contact	
  :	
  David	
  Hatwell	
  (Affiliate)	
  
@	
  :	
  acorcos@upyourbusiness.fr	
                                       @	
  :	
  dhatwell@upyourbusiness.fr	
  
     	
  	
  	
  	
  	
  	
  :	
  (+33)	
  07	
  77	
  38	
  41	
  95	
          	
  	
  	
  	
  	
  	
  :	
  (+33)	
  06	
  51	
  56	
  18	
  29	
  

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Affiliation btob et btoc - Up Your Business

  • 1. «  La  généra)on  de  leads   BtoB  et  BtoC   via  l’affilia)on  »  
  • 2. La mécanique de l’affiliation Commission  /  Rémunéra)on   Plateforme   5   À  la  performance   ANNONCEUR   Souhaite  promouvoir   1   Offre  /  Produit   Via  E-­‐mailing,  Bannering   2   Jeux-­‐Concours…   4   Propose  Campagne   6   avec  une  cible,   ROI  /  Objec)f   une  rémunéra:on   Collecte  On-­‐line   À  la  performance   3   Généra)on   ü  Opt’in   Diffusent  la  campagne   ü  Leads   Via  BDD,  encarts  sur  sites   ü  Ventes   Affiliés   affinitaires  
  • 3. Création d’une campagne DEFINIR  L’OBJECTIF  DE  LA  CAMPAGNE   1   Objec)f  global  de  la  campagne   2   3   Leviers   Collecter   Fidéliser   Vendre   Trafic   Qualifier   Moné)ser   Budget   E-­‐mailing   X   X   X   X   X   A  par)r  de  2k€   Bannières   X   X   X   X   A  par)r  de  2k€   Remarke)ng   X   X   X   A  par)r  de  2k€   Adwords   X   X   X   X   A  par)r  de  5k€   Réseaux   Sociaux   X   X   X   X   X   A  par)r  de  5k€   Jeux-­‐ Concours   X   X   X   X   A  par)r  de  7k€   1   2   3   ü  Définir  l’objec:f  global   ü  Sélec:onner  un  levier   ü  Ajuster  en  fonc:on              du  budget  disponible  
  • 4. Création d’une campagne DEFINIR  LA  CIBLE   BtoC   BtoB   Vente  aux  par:culiers   Vente  aux  entreprises   Critères  démographiques   Contact  à  cibler   ü  Age,  Sexe,  CSP+,  etc…   ü  DG,  DAF,  Gérant,  etc…       Critères  géographiques   Type  d’entreprise   ü  Zone  ,  Ville,  Région,  Pays   ü  Taille,  Secteur  d’ac:vité  
  • 5. Création d’une campagne DEFINIR  LA  REMUNERATION   CPL   CPM   Coût  par  Lead   Coût  par  Mille   ü  Prospect  qualifié   ü  Display  /  Bannières   ü  Opt’in  Jeux  Concours   ü  E-­‐mailing   www   CPC   CPA   Coût  par  Clic   Coût  par  Ac:on   ü  Liens  sponsorisés   ü  Vente   ü  Display  /  Bannières   ü  Clic  –  to  –  Call   ü  E-­‐mailing   ü  Clic  –  to  –  E-­‐mail  
  • 6. Création d’une campagne DEFINIR  L’UNIVERS  GRAPHIQUE   Design  à  décliner  en  différents  formats  :   Plateforme   ü  E-­‐mailing   ü  Bannières  (formats  IAB)   ü  Liens  sponsorisés   ü  Landing  pages   Mebre  en  ligne  
  • 7. Annonceurs   Editeurs   Confiez-­‐nous  vos  projets  :   Devenez  Partenaires  :   ü  Affilia:on  E-­‐mailing,  Display   ü  Accédez  à  nos  programmes   ü  Prise  de  RDV  à  la  performance   ü  Moné:sez  votre  Base  de  données   ü  Créa:on  de  campagne  &  Landing  pages   ü  Recevez  nos  campagnes  en  Exclusivité       Votre  Contact  :  Anthony  Corcos  (CEO)   Votre  Contact  :  David  Hatwell  (Affiliate)   @  :  acorcos@upyourbusiness.fr   @  :  dhatwell@upyourbusiness.fr              :  (+33)  07  77  38  41  95              :  (+33)  06  51  56  18  29