One of the keys to equitable economic development and creation of quality jobs is how we use land. Land use decisions drive everything from the type of jobs (service, manufacturing, tech) to quality of jobs to environmental impacts. The panel will analyze successful campaigns and explore key opportunities and coalition models for major impact throughout the region. Equitable economic development and quality jobs are the result of making the right decisions on land use involving the community.
How do we move from localized thinking to a regional approach for workforce and economic development?
How can advocates recognize opportunities?
What are the tools they can use to advance equitable development in their respective communities?
Moderator:
Belén Seara, Director of Community Relations, San Mateo County Union Community Alliance
Panelists:
Anu Natarajan, Vice Mayor of the City of Fremont
Feng Kung, Lead Organizer, Jobs with Justice San Francisco
Jahmese Myres, Senior Research & Policy Associate, East Bay Alliance for a Sustainable Economy (EBASE)
This panel is part of the Boards and Commissions Leadership Institute's (BCLI)
Current Issues Series of Urban Habitat.
How can communities shape economic development and create quality jobs
1. ”
How
Can
Communities
Shape
Economic
Development
and
Create
Quality
Jobs?
”
March
26th,
2014
2.
3. UH
News
Welcoming
Ellen
Wu
as
our
new
ED
and
Tony
Roshan
Samara
as
our
new
Land
Use
&
Housing
Associate
Director!
RP&E
Relaunch
Event:
Movements
Making
Media
March
27th,
6:30-‐9:30,
@
EBCF
BCLI
Graduation-‐
Celebrate
our
Fellows
&
Alumni!
April
5,
6-‐8:30
@
EBCF
CJJC
launched
their
anti-‐gentrification
report!
4. Our
Approach
• Policy
Advocacy
• Mobilizing
and
Educating
Community
Coalitions
around
Policy
• Training
Advocates
to
become
Decision-‐
Makers
6. The
Fellowship
Deep
and
integrated
equity
knowledge
Political
skills
Power
structures
and
influences
Commission
procedures
and
best
practices
SKILLS
KNOWLEDGE
NETWORK
7. Current
Issues
Series
• Network
• Critically
question
and
engage
• Share
your
perspective
with
our
speakers
• Inform
your
communities
and
your
work
9. SPUR
San
Mateo
County
Union
Community
Alliance
Center
for
Con6nuing
Study
of
the
California
Economy
(CCSCE)
Working
Partnerships
USA
Bay
Area
Council
Economic
Ins6tute
Economic
Prosperity
Strategy
BCLI
March
26,
2014
10. Today,
just
over
one
third
of
all
Bay
Area
workers
are
low
and
moderate
wage-‐-‐earning
less
than
$18
per
hour.
Source:
5-‐year
2011
American
Community
Survey
(PUMS
data)
Project
goal
is
economic
mobility:
how
to
move
low
and
moderate
wage
workers
into
middle
income
jobs
(earning
at
least
$18
to
$30
per
hour)
2010!
Share of total
workforce!
$30 and above! 1,196,090! 38%!
$18 to $30 an
hour!
850,210! 27%!
Under $18 an
hour!
1,126,860! 36%!
Total! 3,173,160!
11. Goal
1:
Improve
career
pathways
from
low
and
moderate
wage
work
to
middle
wage
jobs.
Goal
2:
Grow
the
economy
in
the
Bay
Area,
with
a
parFcular
emphasis
on
growing
middle-‐wage
jobs.
Goal
3:
Upgrade
condiFons,
parFcularly
for
workers
in
exisFng
low-‐wage
and
moderate-‐wage
jobs.
How
did
we
come
up
with
these
three
interconnected
goals?
To
accomplish
this
goal,
the
strategy
aims
to
accomplish
three
related
goals
12. 508
309
505
0
100
200
300
400
500
600
$30
and
above
$18
to
$30
an
hour
Under
$18
an
hour
Bay
Area
Total
Job
Openings
2010-‐20
(Thousands)
Source:
Employment
Development
Department
There
are
limited
numbers
of
job
openings
(from
growth
and
replacement)
in
the
middle.
13. -‐
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Upper
Low/Mod
Middle
Industries
with
the
greatest
number
of
middle
wage
jobs
(3-‐digit
NAICS)
There
are
few,
if
any,
“middle
wage”
industries
–
and
there
are
middle
wage
jobs
across
the
en6re
economy
14. Therefore,
in
order
to
grow
middle
wage
jobs,
you
have
to
grow
the
whole
economy
–
even
though
some
projec6ons
show
the
share
of
jobs
paying
middle
wages
will
decline.
15. OccupaFons
with
median
wages
below
$17.83
an
hour
in
the
East
Bay
• $15
to
$18
Office
clerks,
medical
assistants,
nursing
aides,
delivery
truck
drivers,
recep6onists,
shipping
clerks
• $12
to
$15
Pre-‐school
teachers,
janitors,
security
guards,
laborers,
groundskeepers,
cooks
• $9
to
$12
Stock
clerks,
retail
salespersons,
home
health
aides,
cashiers,
maids,
child
care
workers,
bartenders,
food
prep
workers,
dishwashers,
counter
abendants,
fast
food
cooks,
and
waiters/waitresses
But
the
jobs
that
pay
less
than
$18
per
hour
are
not
going
away…and
will
likely
grow…
16. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All
>$18/hr
<$18/hr
<$11/hr
$11-‐$18/hr
65+
55-‐64
35-‐54
19-‐34
16-‐18
Percent
of
Bay
Area
workers
at
different
wage
levels,
by
age
cohort,
2010
And
many
workers
earn
low
wages
throughout
their
en6re
working
lives.
17. So
it
is
important
to
improve
the
quality
of
work
at
the
bobom
of
the
wage
scale
because
many
will
remain
there.
18. At
the
same
6me,
we
have
to
acknowledge
that
lower
wage
workers
live
everywhere
–
They
are
not
concentrated
in
any
par/cular
neighborhood.
20. But
most
low
wage
workers
drive
(73%
for
low)
–
just
like
all
workers
(80%)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
>
$18
<
$18
<
$11.25
101-‐
Mins.
61-‐100
Mins.
41-‐60
Mins.
31-‐40
Mins.
21-‐30
Mins.
11-‐20
Mins.
0-‐10
Mins.
Bay
Area
commutes
in
minutes,
by
wage
level
So
a
higher
percentage
of
lower
wage
workers
tend
to
have
the
shorter
commutes
(nearly
60%
have
commutes
of
less
than
20
minutes).
21. Percent
of
a
county’s
residents
whose
job
is
in
the
county
they
live
in,
by
income
0%"
10%"
20%"
30%"
40%"
50%"
60%"
70%"
80%"
90%"
100%"
Alameda" Contra
Costa"
Marin" Napa" San
Francisco"
San Mateo" Santa Clara" Solano" Sonoma"
low- and moderate wage"
middle wage"
above middle wage"
People
that
commute
to
another
county
are
more
likely
to
have
a
higher
wage
than
people
who
don’t.
27. Community support
Regional context
General Plan and Zoning in place
Political will
Business community partnership
Land availability
1
SIX FUNDAMENTAL ASSETS
34. 8
TRANSIT CONNECTION
19th Street
• Employment
12th Street
City Center
• Employment
Lake Merritt
• Balanced
residential
and
employment
Fruitvale
• Residential
and local
services
Coliseum
• Residential,
industrial,
special events
San Leandro
• Residential
Bayfair
• Residential
and retail
Hayward
• Residential
and civic
mixed-use
South
Hayward
• Residential
Union City
• Residential
Fremont
• Retail,
hospital,
residential
Warm
Springs/
South
Fremont
• TO BE
DETERMINED
Milpitas
• Planned
residential
Berryessa
• Residential
35. 9
BUILDING THE WORKFORCE
Ohlone College Biotech Program
Laney College Manufacturing Institute
Unitek IT & Healthcare Programs
Alameda College Logistics/
Supply Chain Management Degrees
36. 10
Engineering Pathway for Silicon Valley/680 Corridor
Career training program related to H1-B visas to
create technologist jobs for 300 to 400 over 5 years
WIBs (Alameda, Work2Future & Contra Costa)
United Way & Cities of Fremont, Hayward,
Livermore, Newark & San Jose
Education Partners and Employers
INITIATIVES
37. 11
WORKPLACE EFFORTS
Working Partnerships US - to grow the middle class
workforce in the Bay Area
Silicon Valley Manufacturing Roundtable -
to connect the workforce with colleges and employers
Design It–Build It—Ship It - to grow an advanced
manufacturing cluster in the East Bay
BioMedical Manufacturing Network – to
expand the existing biomedical manufacturing cluster
45. WE ARE SOCIAL! SERIOUSLY.
www.Thinksiliconvalley.com
@ Fremont4Biz
@ Fremont Economic Development
Blog: Takes from Silicon Valley East
46. Creating
Quality
Jobs:
Oakland
Army
Base
Jahmese
Myres
East
Bay
Alliance
for
a
Sustainable
Economy
March
26,
2014
jahmese@workingeastbay.org
47. East
Bay
Alliance
for
a
Sustainable
Economy
• Envision
a
just
economy
where
everyone
in
our
community
thrives
•
Build
power
for
those
communi6es
tradi6onally
excluded
from
the
prosperity
of
our
economy
• Strategies
for
crea6ng
quality
jobs-‐-‐
Raise
the
Floor
and
Open
the
Door
48. Revive
Oakland!
Coalition
Army
Base
redevelopment
presented
a
huge
opportunity
to
address
Oakland’s
cri6cal
issues
by
crea6ng
quality
jobs
30-‐member
coali6on
of
community,
workers,
youth,
faith
leaders,
and
unions
49. Why
the
Oakland
Army
Base?
• Decommissioned
in
the
1990’s
• 400+
acres,
port-‐adjacent
• Publically
owned,
public
investment
($250m+)
• Developed
to
support
regional
economy
• Est.
to
create
4,000+
jobs
in
construc6on
and
warehousing
• Global
logis6cs
developer,
Prologis
50. Revive
Oakland!
Demands
for
Quality
Jobs
• Family-‐suppor6ng
wages
• Accessible
to
Oakland
residents
• Job
training
and
placement
• Reten6on
and
career
ladders
• Community
oversight
51. Strategy
to
Win
• Organize
• Policy
Development
• Land-‐use
and
economic
development
planning
processes
• Stakeholder
Process
• Internal
and
External
Pressure
52. A
Victory
for
Oakland
The
Good
Jobs
Policy
Includes:
•
Project
Labor
Agreement
for
construc6on
•
100%
Oakland
Appren6ces
•
50%
Local
Hire
•
Living
wage
for
all
jobs
•
Ban
the
Box
•
Temp
agency
restric6ons
•
West
Oakland
jobs
resource
center
•
Community
Oversight
53. Next
Steps,
New
Campaigns
• Turning
good
jobs
into
real
jobs-‐
implementa6on
and
enforcement
• Lir
Up
Oakland:
November
ballot
ini6a6ve
for
$12.25
and
paid
sick
days
for
all
workers
• Regional
opportuni6es-‐
Replica6ng
Army
Base
wins
on
other
projects
Berkeley,
Richmond
and
South
Bay
min
wage
54. Thinking
Regionally
• What
industries
have
a
significant
regional
impact?
• Where
is
the
expected
job
growth?
• Which
projects
have
regional
oversight
or
regional
public
investment?
• Where
is
there
ac6ve
organizing
or
real
opportuni6es
and
momentum
to
organize?
55. Feng
Kung
Jobs
with
Jus6ce,
San
Francisco
March
26,
2014
56.
57.
58.
59.
60. ”
How
Can
Communities
Shape
Economic
Development
and
Create
Quality
Jobs?
”
March
26th,
2014