4. Figures The Hague
• Inhabitants 501.000
• Inhabitants region 1.514.000
• Office space 4.3 mil m2
• Central government 1.5 mil m2
• Housing Units 233.000
• Visitors Inner City 33 million
5. THE HAGUE Strong points
• Royal City
• Capital City
• Home to over 150 multinational
businesses and headquarters
• Beach resort
• Two airports within 40 km
• Close to the largest European harbour
• City of Music and Dance
• Historic AND Modern City Centre
6. Marketing (Brand)
Second UN city
International Peace Palace
International Criminal Court
OPCW
Yugoslav Tribunal
Business themes: Security, Energy, ICT, Finance
Overall theme:
International City of Peace and Justice
7.
8. Marketing (Activation)
• Strong political commitment; local and
nationally
• West Holland Foreign Investment Agency
• The Hague International Centre
• International comparison and contacts
• International advisers
• International Logo
• Business campaign
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22. Living in The Hague region
Affordable housing in different spheres: eg modern,
monumental
87% of the employees at international organisations live in
The Hague region
International Health Centre The Hague as a gateway for the
international community
Low crime rate
23. Programme City 2010 - 2020
• To redevelop Cultural infrastructure
• Preparation of Cultural Capital 2018
• To increase number of housing units
• To redevelop Grote Marktstraat into the
International Shopping Boulevard
• To further develop University facilities
• Improvement of Public Space
29. Tentative Conclusion
• The choice of becoming International City
of Peace and Justice has given a strong
boost to the local economy
• Surveys underline this
• Many new investments in the International
Zone and the Inner City 2011 - 2016
• Culture, housing, health care and leasure
are important features
