Cindy Frewen, architect/blogger and Shelly Kramer, PR/blogger presented benefits of social media for architects and architectural firms. Marketing, recruiting, advocacy, and thought leadership were covered, including the use of various platform, strategies, example corporate strategies, and analytics.

1. AIA Kansas CityBlogging, Linking, Tweeting, and LikingSocial Media Makeovers for Architects Cindy Frewen Wuellner FAIA PhDShelly Kramer V3 Integrated Marketing

2. Understand The Web of Today Today’s Website

3. Learn this, Live it … Is Your Client…

4. Social Media Why bother? 93%of people expect companies to have a social media presence

5. Primary Social Media Objectives 28% 27% Brand Awareness Other Customer Acquisition Customer Growth & Loyalty 25% 19% Source: 2010 COLLOQUY & DMA Social Media Study

6. People has over 640 million registered users

7. Largest Business Network in the World

8. More than 80% of companies use social media for recruitment are using LinkedIn Source: Jobvite Social Recruitment Survey, via Erik Qualman’s Social Media Revolution Video

9. People has over 200 million accounts Over 75 million tweets per day

10. of users across all social media platforms are 18 to 50 years of age

11. 35 years or older 65% are 35 to 54

12. We’re a Wired Bunch – And We Participate in Social Media 51 % Higher Email

13. A blog is social media. Notjust another place to push out your marketing message

14. Why This Matters….

15. Traditional Marketing vs. Digital Marketing

16. Traditional Marketing Print Ads Television Ads Cold Calling Trade Shows Email Blast

17. What Is Digital Marketing? Blogs Ebooks White Papers Videos SEO Social Media Webinars Feeds, RSS

18. Inbound Marketing is More Effective Outbound Ave. Cost Per Lead Inbound is 60% lower per lead $332 Inbound Ave. Cost Per Lead $134 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

19. Search Engines Video

20. is the second largest search engine next to Google with 490 million unique users per month

21. Finding New Clients is one of every businesses’ greatest challenges New Study by Bredin Business Information

22. Tactics to find new customers 2010 2011 85% 51% Website 74% 38% Search 54% 20% Video Source: New Study by Bredin Business Information

23. Tactics to find new customers 2010 2011 Coupon Offers (Groupon) 53% - 49% - Mobile 50% 27% Twitter 65% 43% Facebook Source: New Study by Bredin Business Information

24. Social Media is for Leads and Sales Percentage of companies that have acquired a customer from: 46% Company Blog 41% LinkedIn 44% Facebook 41% Twitter Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

25. 434% Increase in website pages indexed by Google for companies that blog over companies that don't blog. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

27. Do Your Keyword Research

28. Stalk the Competition

30. The Key is BENEFITS Short vs. Long Financial vs. Non-Financial

31. Before ROI, You Get This Increase in site traffic Increase in time spent on site Views of a specific landing page, blog post or offer Increased follower/like/friend base Increase in Share of Voice Increase in Positive Sentiment (this means they like you) (more)

32. And the Payoff … Increased revenue More leads Shorter sales cycles Lower customer acquisition costs Lower customer service costs Lower customer retention costs (Are You Happy Yet?)

33. Scorecard Financial Have Revenue/Profits increased? Financial Have Costs decreased? Have consumer attitudes about the brand improved? Brand Risk Management Better prepared to find/respond? Has the company enhanced it’s assets? Digital

34. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin

36. Device Failure Any Kind of Actual Work

38. Articles

39. Tweet

40. Comments

41. Videos/Audio

44. A growth process delicious bookmarks Following me? URBANVERSE BLOG FB friends Ideas/ info APF @urbanverse 2005 2009 2007 2011 SMCKC Web -casting LinkedIn University of Houston You-tube Slide- share Twestival webinars futrchat Lets blog off ebooks

45. Why blog? Lead Care Know Alot Lovable You’re ALIVE

46. Living Building/Cities Challenge Architecture for Humanity Charity: Water LEAD DR GRIST Yurbanisms Care Arieff Modenus Kaid at NRDC Know Alot Life of an Architect Lovable GenslerOn You’re ALIVE Basics… ho hum

47. What to blog…. …Or tweet ……

48. What do you want to read/see it? Who do you want to read/see it? Be real Be relevant Be useful, and usable Be consistent, active Be nice Be careful with humor. And be smart… and creative.

49. Livable Cities Work Smarter Leisure By DesignExperts

50. Modern Workplace Design To be Engaged

51. Architecture Design Sustainability Cities

52. Architecture Design Sustainability Cities HOK happenings

53. Architecture Design Sustainability Cities HOK happenings

54. Interior Design Products before/after

55. Interior design Kitchens Baths Travel Products

56. Architecture Design Community Humor Life as an architect

57. Architecture Social causes Technology Research Politics Futures

58. Cities Architecture Design Sustainability Futures Social change

59. Cities Architecture Sustainability Futures Design Social change Urbanism

60. Ways to tweet the same thing: Researcher: Case Study: San Francisco’s Plan Turns 25 #cities Urbanist: SF’s plan created better public spaces and streets. #urbanism Designer: San Fran’s a cool town b/c they cared enuf to create a brilliant long term plan. #design Urban Stats: SF has 2 million more people than when they completed their last plan in 1986. #stats #urbandata Preservationist: SF’s plan save the city’s culture. #historicpreservation Conversationalist: What did SF’s do plan for you?

61. http://scribbles.woobius.com/want-your-own-company-app

65. Thank you for your time and attention! Cindy Frewen http://urbanverse.posterous.com @urbanverse Shelly Kramer http://V3im.com @shellykramer