2. Your mobile strategy
The mobile web is the fastest growing
communication channel in history.
• According to Eric Schmidt, CEO Google,
the Mobile Web is growing 8 times faster
than the first wave of online Internet
adoption.
• In the near future people will view the
web most from their hand held device.
• Mobile Web viewing will surpass
traditional desktop and laptop web
viewing.
Frankly that’s where people
expect you to be!
http://www.urmobile.com/
3. Your mobile strategy
Here are few reasons why having a mobile
presence is very important for businesses:
• That’s where people expect you to be!
• In the near future people will view the web
most from their hand held device.
• Mobile Web viewing will surpass traditional
desktop and laptop web viewing.
http://www.urmobile.com/
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4. Your mobile strategy
http://www.urmobile.com/
• The first place people look to learn about you is
the web… soon it will be the Mobile Web; and
bad things happen if you’re not relevant in the
Mobile Web.
• If your mobile web site is hard to read, 61% of
your audience leaves, 40% goes to a
competitor
that has a good mobile web presence, about
20% won’t even view your online site.
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No one can afford to lose 61% of
their audience.
5. Your mobile strategy
http://www.urmobile.com/
• Need advocates and evangelists?
• Mobile users are 67% more likely to promote you, your message and
brand from their mobile web device than their desktop.
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• The mobile web is the most cost effective way to
launch your mobile presence. By building a mobile web
application, you can build once and deploy across all
the major operating platforms: iPhone, Android,
Blackberry etc.
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6. Your mobile strategy
http://www.urmobile.com/
• More control: because it’s a web application, you can do what you
want when you want… no need to wait for Apple or anyone else to
approve, post to an app store, etc… Subsequent, feature and function
changes are in your control too!
5
• Mobile commerce is exploding.
• Give your customers the chance to purchase whenever and wherever
they want from your mobile website.
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• More than just shopping.
• By melding inspiration with action via the Mobile Web you will see
results. If you want people to buy, promote, give, respond, volunteer,
share or help, help them help you by allowing them to take action from
their mobile device.
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7. Your mobile strategy
http://www.urmobile.com/
• You can extend your businesses processes.
• A cost effective way to earn a return from your Mobile Web
investment is to extend your business processes.
• Connect with your audience where they are.
• Give them the chance to register, enroll, apply, and share your story
in their words or simply enable them to do their thing from your
mobile web site.
• Improve your operating process efficiencies as well (order remotely
and bypass a call center?)!
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8. Your mobile strategy
http://www.urmobile.com/
"Mobile will drive more sales
in-store than actual salespeople this
holiday season as consumers turn to
the mobile Web and applications to
research products, read reviews and
compare prices".
According to an article in Mobile Marketing
9. Your mobile strategy
http://www.urmobile.com/
As you have an online site, you will
eventually have a mobile optimized
site. It’s just a matter of when.
Just as sure
The sooner you have a
relevant message in the
mobile web, the better off you
will be in connecting with
your audience.