At UPG Mobile Marketing Group we were the guys that brought the Smart Phone and Text era to life when many said they would never. Today we are the same guys but who now are teaching the world about mobile apps and how powerful they are for businesses off all kinds and sizes. In the last year alone we sold over 110 Apps in 25 Industries with over 60,000 downloads, all small business! Business such as Bands, Salons, Restaurants, Real Estate Agents, HOAs, Schools, Non Profits and so much more. The most powerful aspect is the Push Notifications. The Open rate is 97% vs Email which is only less than 20%. We know the industry and we are excited to bring it to you with our creative marketing and mobile phone knowledge. Together we can change the way business and customers communicate!

1. An Affiliate of the
UrPhoneGuy LLC

2. In Just Our First Year Of Business We Were Recognized

3. It’s Time To Mobilize
112 Apps / 25 Industries / 60,000+ Downloads

4. Complete Solution
We specialize in Mobile Marketing Solutions
Mobile Apps
Mobile Optimization
Mobile Responsive Sites
Marketing Materials
Push Notifications
Custom QR Codes
Graphic Design
Social Media
Logo Design
Geofencing
SEO

5. Why UPG?
• 2014 Finalist Most Creative/Innovative Marketing Small Business
– Nominated by the San Diego Chamber of Commerce
We Are Motivated (1st Year Accomplishments)
– Over 60,000 Downloads
– 58 Clients
– 112 Mobile Apps
– 25 Industries (HOA, Bands, Restaurants, Artists, Retailers etc.)
– Small Business to Large National Accounts
(Callaway Golf, KB Beauty Supply, Visa, Shell Oil, Eurest Catering/CA Tech, Planned Development Services, Damone
Roberts, Shakespeare Pub)
– Endorsement from John Green the Host of ON THE ROCKS on the Food Network
• We Are Mobile Experts
– Over 13 years in the Industry (Verizon, AT&T, T-Mobile, Sprint)
• We Have Marketing Minds
– Integrated Marketing & Communications Majors
• We Understand the Entire Scope of Marketing
• Integrating Public Relations, Advertising, Marketing and Communications
• We Think Outside The Box
– Unique Marketing Concepts
• Custom QR Codes
• Street Marketing Concepts
• Custom Mobile App Video Commercials to promote business and Apps!

6. Functional Branding
• Custom QR Codes ARE DYNAMIC
• Fastest Way To Connect People To Your Message
• Makes Your Logo Functional
• Connects To Any URL You Want Made
• Creative Marketing Techniques With QR
– T-Shirts
– Flyers
– Vehicle Signs
– TV Screens
– Street Teams
• Saves Money & Time
• Saves Space In Advertising

7. • Of the world’s 4 billion mobile phones in use,
1.08 billion are smartphones
• 91% of all adults have a smartphone
Mobile Industry

8. Why Mobile?
• 94% of smartphone users look for local information on their
phone, and 90% take action as a result

9. Why Mobile?
• 67% say that they’re more likely to buy a product or service from a
mobile-friendly site.
• 48% said that if a site didn’t work well on their smartphones, it
made them feel like the company didn’t care about their business.
• 48% feel frustrated and annoyed
when they get to a site that’s
not mobile-friendly.
• 36% said they felt like they’ve
wasted their time by visiting
those sites.

10. Mobile Apps vs Websites
Websites Gain Attention But Mobile Apps Build Quality Retention!

11. Mobile Apps vs Websites

12. Mobile Apps & SEO
• Google is optimizing search
engines to include Apps from
the App Stores
– Priority ranking with the
Google Playstore
– iTunes Second
• Higher Ranking for your
business if you have a mobile
app and Google+
Example:
Typed 98 Bottles into Google
Shows in Playstore on second page

13. Limitless Capabilities
• Your App can provide
– More Interaction With Customers
– Increase Your Reach By Cross
Promoting Businesses
• i.e. Comedy Store, UBER, Partner
Bars etc.
– Sell Products (i.e. Gift Cards)
– Exclusive In App Deals
– One touch calling, email,
directions, web page access
• Tells you which locations are closer
• Hours of operation
• Comments people leave about
them
– Social Media Integration & Feeds
– Users Can Share App
– Send Push Notes
– See Analytics
– Plus More..

14. Effective & Not Intrusive
– Email Marketing Is Dead
• 3% of Email Marketing Opened
• 97% Push Notes are Opened!
– Website Views Have Limited Value
• 10,000 Views = 0 Marketing Power
– It won’t allow you to deliver messages and drive new and return
business
– They have to opt-in to email marketing (3% open rate)
• Great to see where people are finding you from
• Best to work in conjunction with your App
– Direct People to your App
– Link Mobile Web Functions to your App
– APPS
• 10,000 App Downloads = Clients you can message directly
– These are Champions of you and are more likely to share you with friends and family
• Easier to Share your business
• 90% More likely to contact you within 24 hours once your App is downloaded
• More Likely to be 1st on their mind because your in their phone
– Less Likely To Choose Your Competition when SEARCHING FOR YOU!
Picture GPS Push Note

15. Powerful Linking
• Customers can link to your social media
pages.
– Increase Facebook/Twitter followers
– Direct Feed Youtube/Instagram/Flickr
• Link Any URL (website) to increase your
apps power
– Shopping Carts (Shopify, Volusion etc)
– Food Ordering Systems
– Appointment Booking (GenBook, Schedulicity
etc.)
• Approximately 40% of social
media users access their
accounts through mobile
devices.

16. Increase Rate of Return with Loyalty
• Share Feature
– Make it easier for your clients to
share your business with their friends
– Shares a direct link to download your
mobile app
• QR Code Coupons & Digital Stamp Cards
– Used to replace stamp cards
– Increase customer loyalty!
– Increase rate of return
– Give your customers control
– Eliminate lost loyalty cards
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor Study)

17. Live Updating
• Take full control over your apps
content!
• App can update within seconds:
– Display special events
– Specials of the week/day
– Loyalty coupons
– Image gallery
– Featured Restaurant, Dish, Event
• Including links to there media and
video
– Everything inside the app!

18. Integrate Your Current Services
Integrate your current services: reservations system, gift cards and promotions
to make them more accessible and consistent with your online presents

19. Shopping Cart & Food Ordering
Integrate your current Shopping Cart/Food Ordering system
Or create a custom one with us

20. Back Office
• You have the control
with access to your
Back Office through
the Client Portal
• Instantly update
within seconds
• UPG support with
changes around the
clock
• Training & Video
Tutorials for support

21. Push Notifications
• 100% receive your message that have your app
– Eliminates the fear of providing personal information to receive your messages
• Efficient Messaging: Push Notifications have an open rate of 97%
– (Only 3% of your clients read your messages when delivered with Email)
• Targeted Messaging: GPS Push Notes & Geofencing
– Send to a radius around an address within 10ft.
• Strong & Engaging Messages
– Send Picture Messages, link a URL or link a Tab of the App
• Instantly, easily, create and send within 10 Seconds
– Special offers, updates, happy hours.
• Break the barrier between you and your customers.
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month

22. Geo Fencing
• Create a messaging zone
around your business or
competitors locations
• Clients that enter your zone
receive your message
• Learn about your customers
habits and where they go to
create more efficient
marketing strategies
Example:
You own a bar in San Diego. Place a perimeter
on the Coronado Bridge and around
downtown San Diego. When visitors enter
that zone a message is sent offering a “Come
visit us and get 2 For 1 Drink Specials all night
with this coupon!”

23. Create Message: Step 1
• BE ENGAGING: Send a
Picture Push Notification
within seconds to
everyone with your app
• SAVE TIME: Specify
message to go to
Android, Apple,
Facebook and Twitter
• PLAN AHEAD: See a list
of previous messages
sent or scheduled to be
sent

24. Choose Your Audience: Step 2
• Choose Target Area
• GPS Push Notes
(Specify Area
Messages Go Down
To 10ft.)
• See How Many Are
Active In The Area

25. Design Template: Step 3
• Personalize Message
With Visual
Reinforcement
• Create Template, Link
to Website, or Link
directly to a certain
App Tab.

26. Send or Schedule: Step 4
• Send now or schedule
to send at a later time
& date
• Notification shows up
as its own icon
separate from SMS,
Email & Facebook

27. Analytics
• Analytics for Apple,
Android & HTML5 Mobile
Website
• Quantity of downloads
graphically displayed
• Frequency of visits
• Daily, Weekly & Monthly

28. Analytics
• Graphically displayed
• Shows number of
downloads &
frequency in each
City/Country
• Most popular tabs
being accessed by
percentage

29. “Manage Your App” App
• Manage Your App from iPhone,
iPad (Android coming soon)
• Graphic Analytics
• GPS Push Notes (sent to
Facebook & Twitter)
• Apple vs Android vs HTML5
• Most Popular Tabs
• New vs Returning Visitors

30. “Manage Your App” App
• Send 1 message to Facebook,
Twitter & Push Notes
• GPS Enabled- Target Your
Audience
• Create Custom Templates
• Link To URL
• Send Push Notes on the fly or
schedule for later date

31. How Do You Get People To Download
Your APP?
• Search Engines suggest your app
• App Stores are the new search engines
• Make the app the face of your business
• Marketing Materials
• Website Integration
• Social Media Marketing Integration
• Incorporating App Reliant Promos
• Creating Incentives For Downloading
• Word Of Mouth
• Make Sure All Employees Have It
• CUSTOM QR CODES FOR BRANDING
• We Even Use Your App To Demo To Other Clients

32. Website Integration
• Direct Attention To Your
Mobile App On Your
Websites Landing Page
• Dedicate A Page About
Your Mobile App To
Highlight Features With
Direct Links For Quick
Access

33. Marketing Materials Examples

34. What does it do for you?
• Call To Action: Takes Users From Start To Finish
– Search, Interest, Contact, GPS Directions, Loyalty, Support,
Receive Push Notification To Return
• Powerful: Unlimited GPS Push Notifications
• Differentiates: You From All Other Forms Of Messaging
• Quick Access: QR Codes (all platforms)
• More Engaging: Than A Mobile Website
• Exclusive: Promotions/ Advertising Specials
• Support: Access To Back Office – Analytics
• Builds Loyalty: Increase Customer Penetration – Loyalty Tab
• Capture Customer Info
• Increase Referrals
• Easier To Find: Mobile Presence Pushes You To The Top Of All
Search Engines
• Widely Available On All Platforms
• Future Proof: easily adapts to your business needs
• Impressive: shows your cutting edge
• Your Customers Want You To Have An App, Ask Them

35. Suggested App Marketing Strategies
• QR Code Placement (stickers, print, web)
• Talk About It
• Table Tents
• Acrylics/Print – Bathrooms, Walls, Door
• Street Team
• DJ - Announcements
• TV – QR Codes
• Door Promos – While Waiting
• Bill Fold – Discount For Downloading App
• Custom Mobile App Promotion Videos

36. Our Portfolio Designs

37. Our Portfolio Designs