2. Devinder Singh
Farrukh Sahar
Patthama Huntone
Sami Turunen

3.  Goals
 Methods
 Results
 Conclusions

4.  Investigate Skype on two platforms:
PC/Mobile Phone
 Motivation behind the research:
 Identification of the factors influencing UX
 Evaluation of the impact of these factors

5.  Research questions
 How to identify and evaluate overall UX in multi-
platform products
 What kind of factors initiates and affects overall
UX in multi-platform products
 What kind of overall UX creates user delight
and customer loyalty in multi-platform products

6.  Questionnaire
 Likert Scale
 Field for open comments
 Both qualitative and quantitative data
(and rewards  )

8.  SPSS
 Analytics software
 Used for correlation

9. i stands for feeling
ii stands for performance
L stands for laptop

10. How to identify and evaluate overall UX in multi-
platform products:
 Through questionnaire

11. What kind of factors generate a reaction from the users affecting their
overall UX in multi-platform products:
 The voice calling feature has strong impact on overall
UX of Skype.
 For the Voice Calling feature of Skype, the factors
having a strong impact on overall UX are:
 Insecure-Secure and
 Unpredictable-Predictable

12. What kind of factors generate a reaction from the users affecting
their overall UX in multi-platform products:
 For the Phone calling feature of Skype, the factors
having a high impact on overall UX are:
 Obstructive-Supportive
 Very bad-Very good
 For the Voice Calling feature of Skype, the factors
having impact on overall UX are:
 Inefficient-Efficient
 Slow-Fast
 Unpredictable-Predictable
 Obstructive-Supportive

13.  A long-term good UX followed by a short term bad
UX will have no effect on users’ overall good
perception and loyalty towards the product
 Users reported the lack of some functionalities/
applications such as free landline number and
cheaper calling prices
 After the analysis of the questionnaires, it appears
that currently, users consider the GUI of Skype as
practical enough