9. Project Proponent
Owner & Master Developer: Lapanday Properties
Philippines, Inc
A subsidiary of Lapanday Holdings Corp (LHC) whose
major investments are in the production, cold storage,
shipping & export of fresh fruits and vegetables to Asia
Pacific, Middle East and Russia
The real estate group owned by the Lorenzo family
Torre Lorenzo Condominium projects along Taft Avenue,
Manila
Projects in Joint Venture with major developers:
La Huerta Farm and Residences, Calamba Laguna
Acropolis, Mandaluyong
Las Palmas Verdes, Tigatto, Davao City
Nizanta Gardens, Tigatto, Davao City
10. Lapanday Projects:Torre Lorenzo 2
A 35 Storey mixed-use, low density
Residential Condominium located
across De Lasalle University, along Taft
Avenue, Manila developed by Grand
Metro Lorenzo
11. Lapanday Joint Venture Project:
La Huerta Farms & Residences
•50 hectare garden
community in
Calamba, Laguna,
featuring four
specially designed
clusters each
highlighted by edible
landscaping
•A joint venture
undertaking with Sta
Lucia Realty
12. Project Proponent
Business Consultant/Project Manager/Exclusive
Marketing Arm: Ingenue Property Concepts & Marketing
Corporation
Young, Dynamic Consultancy & Marketing Company
composed of Professional Experts with over 20 years of
solid real estate experience
Known for creative market-based concepts & marketing
approach
Impressive track record for planning & implementing
projects
Extensive experience in Davao
Notable roaster of clients
13.
14. The name “Ciudades” is a Spanish word meaning Cities.
It connotes the adjoining of areas of development, supported by
services, commerce & industry and other features to build modern
communities that are ideal for locators and residents
The leaves symbolize life and growth and is appropriate because
of the lush natural environment.
The different colored leaves represent the different areas were
developing – areas where people can live, play, work, shop and
grow.
15. Township Project Vision
Cuidades will be the first large-scale integrated mixed-
use masterplanned township development in Davao City.
It is intended to be the ideal venue to service expanding
business, commercial & residential requirements of
Davao City & the region
Cuidades is envisioned to be the new town where new
communities will offer a variety of choices in business,
commercial, leisure and residential opportunities for the
people of Davao.
16. Township Project Vision
Cuidades will feature unique and trendsetting
development concepts attuned to the growing
sophistication, aspirations and investment appetite of the
market:
BUSINESS, INDUSTRIAL, RESIDENTIAL ESTATE (BIRE)
where businesses, commercial and residential uses are merged
into a single development amidst a secure master-planned
environment
EL CENTRO, the first “commercial park” concept in Davao that
will serve as unifying element and convergence point for the
institutional, commercial and sports & recreational components.
20. Ciudades Township
Components
Business and Industrial Park – BIRE
Community Service Facilities
Transport Hub
Public Market
Leisure & Recreation Cluster – El Centro
Residential Clusters
21. Cuidades Township Positioning
Market Positioning
Cuidades is positioned as a modern, integrated mixed-use
township development offering the ideal investment venue for
business, recreation/leisure, residential, commercial and
institutional locators
Selling Proposition
Cuidades is the only large master planned estate within
Davao City that is an ideal venue to host the city’s business
expansion needs
Cuidades will hosts a variety of exciting and unique trend-
setting development concepts that are first of its kind in Davao
Cuidades is a self-contained and complete mini city where
you can live, work, shop, play and grow
22. Cuidades Township Positioning
Selling Proposition
Excellent location
Suburban ambiance yet near the city core
Good utility and investment value
The project’s relatively lower price, and high utility value
equate to good investment opportunity
Safe and secure environment
Provision for high security for locators
Flood free area due to provision for large and integrated
drainage systems
The name & reputation of Lapanday as Master developer
23. Ciudades Township Target Market
The proposed township development project caters to a
market considered as the next generation of independently
successful businessmen and professionals who are
looking for alternative property investments that is well-
planned, convenient, secure and within Davao City
Prescribed market profile per Product Mix:
Business and Industrial
Primary: Regional small-to-medium scale businesses
Secondary: Industrial locators, BPOs
Investors
24. Ciudades Township Target Market
Prescribed market profile per Product Mix:
Residential
Developers
Residential buyers
Institutional Target Market
Schools, universities
Sports facilities
Health and wellness centers ( Spa Village like the Farm
at San Benito)
Destination Organic Restaurants/Cafes
26. EL CENTRO: Ciudades’ Commercial Park
The First Commercial Park concept in Davao
12 Hectares of lush natural beauty that will be complemented
by areas for education, sports, wellness, and retail
Serves as the unifying element & convergence point for the
Ciudades township components
27. EL CENTRO: Commercial Park Concept
Schools &
Universities
Health Sports &
Commercial
& a Leisure
Park
Wellness
Concept Commercial
28. EL CENTRO: Site Plan
Sports & Leisure
Health & Wellness
Picnic Areas
School
31. EL CENTRO: The Commercial Park
Concept
Rationale for the development:
A destination park with family sports and leisure facilities
Very limited sports facilities in Davao
Only Palos Verdes Country Club has major sports facilities
Demand for decent family leisure activities - emerging health & fitness
consciousness
A park with gardens highlighting Davao’s fast growing cut flower business
Davao is orchid center of the country accounting for 40% market share in
the Philippines
Open fields School Campus Sports field Flower park
32. EL CENTRO: The Commercial Park
Concept
A destination park with a themed concept, dining and
retail area
A themed retail and dining facilities within a park will be a
unique experience for Davao folks and tourists
Rationale: Davao has very little parks and playgrounds for
families and friends to enjoy
Themed Commercial & Retail
33. First Mindanao Business & Industrial Park:
20-hectare multi-use development
The First development in the Ciudades’ township offering
Project Concept:
A Business, Industrial and Residential Estate offering Multi-Use
Lots situated within a green environment
A Unique, First-of-its-kind Business District
34. PROJECT FEATURES
A low density development with
only 84 lots to ensure efficiency
& a green environment
Phase 1 (developed)
3.5 hectares - 20 lots
Phase 2 & 3: (undeveloped)
8.8 hectares – 64 lots
Undeveloped
Roads & Open Space:
7.4 hectares
Secure, flood-free with modern
facilities & utilities
35. PROJECT FEATURES
Typical Lot Sizes:
Minimum: 800 sqm
Maximum: 2700 sqm
Multi-Use Lots
Commercial
Manufacturing
Office
Residential
Warehousing &
Distribution
36. PROJECT FEATURES
Modern Amenities, Facilities & Utilities
Gated & High Security
Multi-Purpose Pavilion, Parks & Common Parking areas
Side walk that doubles up as jogging path
Centralized water distribution system & Sewage Treatment Facility
Wide concrete road networks
30 meter wide Main Road
20 meter wide Secondary Roads
Bayantel Telecommunications
Davao Light Power Supply
Commercial Strip
Professional Estate Management to ensure proper estate
management as well as implement Deed of Restrictions
37. ARCHITECTURAL STYLE
Theme: Modern Architecture that blends
with the landscape
•Steel and glass
•High ceilings
•Clean straight lines
•Soaring, planed or angled roof lines
•Themed lighting
38. ARCHITECTURAL STYLE
• Multi-use building
•Office or business on
the ground floor &
second floor
•Residential on the
upper floor
•Set-backs for parking
& landscaping
Model Unit
41. Rationale for the development
Need to make the land use more dynamic since
demand for purely industrial land is weak
Need to tap into the investment market of the Davao
region
It is a lot easier to sell to investors & entrepreneurs
engaged in small to medium scale businesses in the
Davao region
Need to introduce a new development concept that
would attract market’s interest
42. Rationale for the development
Proposed BIRE concept offers good upside
Multi-use lot offer better investment upside to the buyer
compared to a pure residential and industrial project.
Phase 1 is already developed and can immediately be
used by locators
Good upside since price is not constrained by the
industrial benchmark
Can serve as the New Business District: There is no
organized Business District to accommodate the
business expansion of Davao City.
Davao City is the fastest growing city in the country and the
world would need a viable business expansion area
43. Rationale for the development
The concept of living and working at the same place
has been a timeless practice particularly of Chinese
businessmen.
SOHO (Small-Office Home-Office) - a similar concept
seems to be well accepted
A variant of this concept taking into consideration the
needs of Davao businessmen have a good chance of
succeeding
Cost effective concept
First of its kind: Potentially a Signature Project for Davao
City
44. TARGET MARKET
Primary Target:
Industrial locators, assembly-type
Regional small to medium scale enterprises
Furniture, Wood Processing, Food Processing, Food
Packaging, Cold Storage Plant, Weaving, Specialty
Manufacturing like garments & handicrafts, Warehousing
Secondary Target:
Lot investors
BPO
45. Features & Benefits of a Well-planned
Township Development
A Self-Contained Development
Complete and complementary developments
Business, industrial, commercial, leisure and residential
A “mini-city” that offers convenience living, where everything is
within reach: live, play, work, shop, and grow
Safe and Secure
Excellent location and accessibility
Nice environment – a less congested area where the
environmental characteristics retain its suburban ambiance –
an improved quality of life
Yet still a short travel distance from the city core, ports, airport