A presentation done at Product Camp Seattle 2013

1. Dogs &
Cats
{
How Product Managers
can work better with
UX Designers
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
http://www.usabilitycounts.com

2. !
!
15+ Years of
Web Experience
!
Product
Management
Experience

3. UX Drinking Game
Over 1000 reasons to drink
90% user generated
12 pages per visitor

4. How Product Managers
Contribute to
UX Designer Alcoholism

5. If someone says the project
is so important that we
aren't following process,
@usabilitycounts
drink

6. Understand
the process
@usabilitycounts

7. A typical
user experience
framework
} } } }
Research
Personas
User Journeys
User Stories
@usabilitycounts
Design
Site Maps
Wireframes
Build
Mockups
Prototypes
Test
Usability Testing
Repeat

8. Understand
the team
@usabilitycounts

9. Interaction Designers
Visual Designers
Information Architects
Content Strategists
Usability Researchers
Front End Engineers
@usabilitycounts

10. Resources
UXMatters.com
• UXBooth.com
• BoxesAndArrows.com
• UsabilityCounts.com
•
@usabilitycounts

11. If someone tells you that
the target audience is everyone,
drink
@usabilitycounts

12. Understand
the user
@usabilitycounts

13. Ethnographic Research =
Customer Visits
@usabilitycounts

14. Example Persona
@usabilitycounts

15. If someone says buttons should
be orange and green because
they test the best,
drink

16. Test everything
@usabilitycounts

17. Guerrilla Testing
@usabilitycounts

18. If someone says
requirements aren't needed
to do wireframes,
drink

19. If your Product Managers
ask you to write requirements,
drink

20. Communicate
requirements
@usabilitycounts

21. “As a [role] I can
[function] so that
[rationale].”
User Stories: why and what
Let us focus on what and how
@usabilitycounts

22. Resources
•
http://www.mountaingoatsoftware.com/agile/userstories
•
http://www.usabilitycounts.com
•
http://www.romanpichler.com/blog/user-stories/
writing-good-user-stories/
•
http://www.joelonsoftware.com
@usabilitycounts
@highlandersol

23. If the Product Manager
is doing wireframes,
drink

24. Understand
your role
@usabilitycounts

25. Basalmiq
@usabilitycounts

26. Show them
your money,
baby!
Build trust and collaborate
@usabilitycounts

27. Thank you!
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
http://www.usabilitycounts.com