Online SEO presentation by @$!M

1. AsimFarooq SEO ProjectLead Cyber Designz 1

3. Article submission

4. Blog commenting

5. Forum postingConclusion 2

6. What is the Purpose of Search Engines? Let’s discuss about the history of SE (Google) To build large databases of useful information over the web. To bring you ease in finding desired information. (How?) To serve relevant information from across the globe. (How?) What type of search Google provides us? Anything more…? 3

7. What this image expresses? 4

8. There will be two scenarios Scenario 1 Whatever you like, may be you get 50,50 Whatever you like, may be you fail to get it (irrelevant information) ~~~ what do you say about it? (failure) Whatever you like, you will get 100% good and relevant results (successful) Scenario 2 May be you will get 50,50 ranking (50% authority with search engine) May be you will get total failure May be you will get 100% good and effective ranking 5

9. Review of Search Engine Era 6

11. Set your budget

13. Content (content is king)

14. Linking (one-way link building type,~~why?)7

15. What is SEO? Keywords Content Linking 8

16. What is SEO? 9

17. What is SEO? 10

18. What is SEO? 11

19. Search Engine Ranking Factors 12

20. How Search Engine Works 13

21. How Search Engine Works Crawling Indexing Processing Calculation Relevancy Retrieval 14

22. Index Checking What is index checking? Why it is important to check it? Should we check it in multiple search engine or not? What is the purpose of indexing? Let’s see some examples of it… We can use some tools for it too such as http://www.thepcmanwebsite.com/google_page_cache_checker.shtml You can also check it manually, how??? How to check back links? Manually and through tool… Question/exercise:- how to check back links in MSN (BING)??? 15

23. Examples of Index Checking 16

24. Examples of Index Checking 17

25. SERP’s Review Search Engine Result Pages (SERP) Keyword (Search Term) Organic Results Sponsored Results Keyword Competition Anything more….? 18

27. http://www.pm-consultinggroup.com/internet-marketing-has-to-face-challenges-in-future/ Difference between SERP’s Google penalization with Google Dance & Google Bombing 19

28. Search Engine Optimization Life Cycle Business case Analysis and Objectives Keyword Research Competitors Research On-Page Optimization Off-Page Optimization Analysis and Reporting Continuous Improvement and Monitoring 20

30. Forum posting

31. Article submission

32. Directory submission (both)

33. Press releases

34. What else???21

35. Directory Submission 22

37. Niche directories (specific) e.g. travel directories etc 23

38. Few examples Here are some live examples of directory submissions What details in it that we have to submit there so that our listing will be approved.. How? 24

39. Few examples (continued…) 25

40. Benefits of DS (Directory Submission) Directory Submission Increases Your Back links Frequent Bot Visit Free Link Building Method Find Link Exchange Partner Guarantees Search Engine Indexing Brand Awareness What else??? 26

41. Article Submission 27

42. Article Submission Another very important way to get back links… Usage of article spinner ~~~ never ever Let’s see the example here This was our original statement “How To Plan Effectively For A Marketing Campaign” In article Spinner “How To energy Effectively as A Marketing constitutional” Free article submission or paid one? Idea of guest posting 28

43. Few examples of article submission 29

44. 30

45. Advantages and Disadvantages of article submission Advantages Best way to get some quality back links Syndication process Importance of author bio in resources box Utilization of keyword in body or in resource box What other advantages that we can get through article submission?? How to get advantage in viral marketing through article submission? Disadvantages You should have writing skills, if not then what will happen???? People can redirect from your article, no interest, why?? What else??? 31

46. Blog Commenting 32

47. Blog Commenting What is a blog? “A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order” Another very effective technique to get back links Should we focus in our own niche or not while doing blog commenting? Keyword luv and comment luv? Get back links with some good page rank too~~~ how? How to increase the authority with effective blog commenting? 33

48. Examples of blog commenting 34

49. Examples of blog commenting 35

52. Residual Traffic (other’s blogger traffic toward your site)

53. More Comments On Your BlogBut You should avoid too many comments at same domain Try to make some quality comment Try to use different posts while commenting at the same domain 36

54. Forum Posting It is the most best way to get some quality back links A great way to use “Signatures” in it Use of main KW’s in Signatures There are too many types of forums but we will mostly use Free Forums in SEO Let’s see some of very good examples of some very good forums http://forums.digitalpoint.com/ (usa-im)(cancer123) 37

55. Examples of Forum Posting 38

56. Another very good example is as follows:- http://www.webmasterforumsonline.com/ (andrewdavid), (cdz54321) 39

57. Examples of Forum Posting 40

58. Advantages/disadvantages of Forum Posting Advantages You can get some quality back links Do Follow Forums will be very helpful You can also increase your brand very effectively Disadvantages You should do forum posting with some quality (so that you can get back links for ever) Avoid too many usage of any single of forum otherwise you will be banned, even your IP will be banned so be careful Don’t use too many signatures in any forum initially but you can after getting a great trust level 41

59. Conclusion What we get from all this discussion? Search engine is the best way for online marketing Off page activities are the best way to get quality back links and for authority building We should focus on off page activities by looking at on page changes We should change time to time not at a single time so that our organic value can increase What else??? 42

60. Suggestions 43