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A Usability Study of WebMaps with Eye Tracking Tool:  The Effects of Iconic Representation of Information   Ɩzge AlaƧam Mustafa Dalcı ozge@metu.edu.tr  [email_address] HCII 2009 ā€“ 23 July 2009 Middle East Technical University Human Computer Interaction Researh and Application Laboratory
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aim ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aim (contā€™) ,[object Object],[object Object],[object Object]
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods (contā€™) ,[object Object],[object Object]
Methods (contā€™) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company  Logo www.themegallery.com Results ,[object Object],[object Object],[object Object],[object Object]
Results - T ask performance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results - T ask performance (contā€™) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results - T ask performance (Contā€™) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results - A nalysis of the iconic representations ,[object Object],[object Object],[object Object],[object Object]
Results - A nalysis of the iconic representations (contā€™) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results - A nalysis of the iconic representations (contā€™) ,[object Object],[object Object],[object Object]
Results - A nalysis of the iconic representations (contā€™) ,[object Object],[object Object],[object Object],[object Object],[object Object],Ā  Icon Type Google Map Live Search Map Quest Yahoo Map Task Related Icons  Airport Na Na Na 13,3 Pointers 10,6 10,4 10,9 10,5 Metro/railway 13,5 10,8 Na 7,2 University 3,5 Na Na Na Hospital 0,0 Na Na 0,0 Unrelated Icons  Park 1,4 Na Na Na Hotel Na 5,5 Na Na Ā  Sponsored link Na 1,7 Na Na
Results - A nalysis of the iconic representations (contā€™) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results - A nalysis of pop-up windows ,[object Object],[object Object],[object Object]
Results - A nalysis of pop-up windows (contā€™) ,[object Object],[object Object],[object Object],[object Object]
Results - A nalysis of pop-up windows (contā€™) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Further Studies ,[object Object],[object Object],[object Object]
Thank you for your listening ...
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References (contā€™) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Map
Yahoo Local Maps
MapQuest
Live Search Maps

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Exploring the Future Potential of AI-Enabled Smartphone Processors
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Hcii2009 A Usability Study of WebMaps with Eye Tracking Tool: The Effects of Iconic Representation of Information

  • 1. A Usability Study of WebMaps with Eye Tracking Tool: The Effects of Iconic Representation of Information Ɩzge AlaƧam Mustafa Dalcı ozge@metu.edu.tr [email_address] HCII 2009 ā€“ 23 July 2009 Middle East Technical University Human Computer Interaction Researh and Application Laboratory
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  • 22. Thank you for your listening ...
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