2. Introducing New Market Offerings Prof. U.M. Amin, CMS, JMI University, New Delhi 02/27/12
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5. Categories of new products Prof. U.M. Amin, CMS, JMI University, New Delhi 02/27/12 Introducing New Market Offerings New-to-the-world Cost reductions New product lines Additions Improvements Repositionings
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10. 02/27/12 1. Idea generation Is the idea worth considering? 2. Idea screening Is the product idea com- patible with company objectives, strategies & resources? 3 Concept development and testing Can we find a good concept for the product that consumers say they would try? 4. Marketing strategy development Can we find a cost effective, affordable marketing Strategy? 5. Business analysis Will this product meet our profit goal? 6. Product development Have we developed a technically and commercially sound product? 7. Market testing Have product sales met expectations? 8. Commer- cializaton Are product sales meeting expectations? DROP Would it help to modify the product or marketing program? Should we send the idea back for product development? Lay future plans No No No No No No No No No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Prof. U.M. Amin, CMS, JMI University, New Delhi Introducing New Market Offerings
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25. The sequence and proportion of adopter categories Prof. U.M. Amin, CMS, JMI University, New Delhi 02/27/12 Introducing New Market Offerings
