The document discusses strategies for dealing with competition in the marketplace. It begins by defining different types of competitors and competitive strategies. It then discusses how to analyze competitors' strategies, objectives, strengths and weaknesses. It provides details on how market leaders can expand their total market share and defend their position. It also outlines strategies for market challengers to attack market leaders and for market followers and nichers to compete effectively.

1. Marketing Management MBA CP 205

2. Dealing with Competition

4. Dealing with Competition Buyers (Buyer power) Potential entrants (Threat of Mobility) Suppliers (Supplier power) Substitutes (Threat of Substitutes) Industry Competitors (Segment rivalry) Competitive analysis-Five forces model

9. Dealing with Competition Industry concept of competition Pure Monopoly Oligopoly Monopolistic Competition Pure Competition

14. Analyzing Competitors Dealing with Competition Strategies Objectives Strengths and weaknesses

16. A competitor’s expansion plans Dealing with Competition Individual Users Individual & commercial Educational Personal Computers Hardware accessories Software Dell

18. Hypothetical Market Structure Dealing with Competition 10% 30% 40% 20% Market Nichers Market follower Market challenger Market leader

20. Expanding the Total Market More Usage New Customers Dealing with Competition

24. Dealing with Competition Six Types of Defense Strategies

26. Optimal Market Share Dealing with Competition

27. Other Competitive Strategies Dealing with Competition Market Challengers Market Nichers Market Followers

32. Market Follower Strategies Dealing with Competition Counterfeiter Cloner Imitator Adapter

34. Balancing Orientations Dealing with Competition Competitor- Centered Customer- Centered