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Mm.12.10
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Marketing Management MBA
CP 205
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Developing Pricing Strategy
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Developing Pricing Strategy
Consumer Psychology and Pricing Price-quality inferences Price cues Reference Prices
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Select the price
objective Determine Demand Estimate costs Analyze competitors’ Prices Select pricing method Select final price Steps in Setting Price: Developing Pricing Strategy
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Developing Pricing Strategy
$ Rs $ $ $ $ Rs Rs Rs Rs10
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Developing Pricing Strategy
Price-reaction Program for meeting competitor’s price cut
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