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AudioFav – Give Voice to Your Memories
            AudioFav Give Voice to Your Memories

        “Visual images are more distinctive when matched with a second sense”
                        Michael Lindstrom “A Sense of Wonder”


      “Our mood will increase by up to 65% if we are exposed to a positive sound”
                           The BRAND sense research study


“Tell me and I’ll forget.  Show me and I might remember.  Involve me and I’ll understand”
                                    Benjamin Franklin



                                      Quadsquad
                         Prepared for Venture Lab, August 2012
01 ‐ AudioFav

AudioFav is a mobile app that allows you to attach a second sensory dimension, sound,
to your images.


    Problem: Photos and captions fail to capture the ‘Experience’ of a moment
    and video is too much of a production and cannot capture a spontaneous
    moment. 

    Solution: AudioFav allows a user to easily capture and save an ‘Experience’
    with sounds and images.  Multiple images with sound can convey the same 
    experience as a video over a longer period of time while using less resources.
    experience as a video over a longer period of time while using less resources


AudioFav is the initial product; our group will release a series of multi‐sensory based
applications over time.   Our goal is to give users the tools to build emotional and
expressive content from multi‐sensory channels.
02 – The AudioFav Team

Our team met during the Venture Lab course and have developed a close working
relationship.  With varied expertise and interest across many industries and disciplines,
the team is ready to take on the challenge of launching AudioFav.
 Dennis Chandler – Chief Executive Officer
                   Experience with matching data to human actions and tendencies 
                   from work with airline crash investigations and military flight test.  
                   Expertise in statistics and data analysis.  Currently improving skill set 
                   Expertise in statistics and data analysis Currently improving skill set
                   by adding ability to code in Octave, R, and Python.




 Jaya Polumuru – Chief Technology Officer
                   Experience with developing and deploying web software for over 
                     p                     p g        p y g
                   8 years. Expertise in backend development and a recent foray into 
                   mobile app/web development.  Have been instrumental in 
                   product development, launch, and post‐launch support roles.
03 – The Product Vision

A first time user enters AudioFav and can immediately start experiencing ‘Favs
through the discovery screen.  Once a user registers, they can immediately start
creating emotional images and share them across multiple platforms.

                                  App Economics
                                  Component          Price Point             Supplier         Design Status
                                  Main App           Free ($1.99 Ad Free)    AudioFav         Beta
                                  Basic              Free                    Aviary &         Pre‐Alpha
                                  Filters/Effects                            AudioFav
                                  Advanced Filters   $1.00 / Six Pack        Various          Pre‐Alpha
                                  Ringtone           $0.99 per Ringtone
                                                     $0 99 per Ringtone      Various          Pre‐Alpha
                                  Generator




                                  Development                      Servers             Business
                                  (1 yr Timeframe)                                     Development
                                  $3750 / Month                    $375 / Month        $500 / Month
04 – The Market: Large and Growing Primary User Base

                                                            Segments (Discovered via
                                                            Surveys and Interviews)

                                                            • Mothers w/ Young Children 

                                                            • Note Dictation Users

                                                            • Language Educators

                                                            • Language Learners




 Customer Acquisition (Get Content on Sites and Noticed)
 Customer Acquisition (Get Content on Sites and Noticed)

 1. Using AudioFav’s to Comment in Prominent Blogs/News Sites when Content 
    Matched the Benefits of AudioFav.

 2. Posting AudioFav’s by Identifying and Recruiting Individuals to Create Content 
    with Early Versions of the App. 
05 – Market Characteristics
     1600+ Survey in the US and Europe on Photo Trends

     • 73% take photos to share experiences with family and friends

     • Just 25% of photos taken are enhanced (filters, effects, etc…)
           • 83% Enhance on Computers
           • 11% Enhanced on Smartphones


     #1 Reason for sharing More: Easier and More Convenient Now with Technology

     #1 Reason for Sharing Less: Less Time Available to Share


     Users want to Share the Experience
     U        t t Sh     th E     i

     Multiple Sensory Inputs Better Express the Experience
         • Users currently using multiple photos and/or captions, but that takes time…
                         y     g      p p                  p
         • Video can capture multiple sensory inputs, but hard to capture real‐time without 
         preparation…
Source:  The 2012 Accenture Consumer Electronics Products and Services Usage Report
06 – The Market – Opportunity and Competition

Competition: Most apps have concentrated on only photos, while the new ones are
trying to break into video.  Two other applications are trying to merge images with 
audio, but only in a limited way.
audio but only in a limited way


 Competitive  Price  AudioFav Differentiation AudioFav Features Beyond
 Product      Point                           Competitions Ability
 Picle         Free    Mobile Editing instead of  Can Edit Days, Months, or 
                       Desktop Only               Years Later
 Story Mark    Free    Ability to Merge Content  Connected to Other Social 
                       from Multiple Users       Networks Instead of Only Itself


Our plan: AudioFav will allow users to share and grow the experience over time.  
With audio comments, users can add to the photo and experience by not only
           g
contributing their words, but their voice and sounds.
07 – Pricing
     App industry survey of 475 existing photo apps reveals that 47% are primary used to 
     enhance photos, while another 23% are used to ‘combine’.   Of the 475 apps surveyed, 
     249 (52%) are not free. 




     33% of the 475 (157) have in‐app‐purchasing (iap), with an average of 3% using iap.

Source:  2012 6Sight Social Imaging Survey: Photo/Video App Market Analysis
08 – 1st Year Revenue Model


            Target is 1,000,000 downloads
                 • 85% Free Version
                 • 15% Paid at $1 99 => $298 500
                   15% Paid at $1.99 => $298,500

            3% of user base will average one $14.00 In‐App‐Purchase for $420,000

            End of First Year Revenue to be ~ $720,000

            App will then expand into offering T.V./Movie Quotes via Hark

            Ringtone generation will be on‐going due to constantly updated user content, and
            will become less dependent on filter/effects purchases




Source: http://www.foundersspace.com/business /in‐app‐purchasing‐on‐ios‐and‐android‐freemium‐games/
09 – Risks
Talent: AudioFav team initially started with four members, but due to attrition
there are currently two members.  Currently the team needs: 
     • Mobile Platform Developer(s)
     • UX/UI Designer(s)
       UX/UI Designer(s)


Financial: How do we fund the development before release and it starts generating
revenue?  We will need to spend some funds to get content creation started and
for the content to get moving on social sites.


Market/Customer Acquisition: How do we get people to use AudioFav?  There are 
over 475 photo apps out there, however only two others do anything with sound.   
AudioFav needs to be simple to sign up for and to use on a regular basis.  Need to 
develop the UX/UI such that it creates a Habit.
d l th UX/UI         h th t it     t     H bit
10 – Market Response
         Comments from interviews and surveys based on the initial MVP
               (http://23.23.238.180/VCMockup/Home.html)

   ‘I would love an app like this.  I have a 6 year (old) and it would be wonderful to 
   ‘I    ld l            lik thi I h         6      ( ld) d it      ld b     d f lt
   capture the full moment.’
   ‘
   ‘I would use it in my classroom with my English Learner students.’

   ‘I would use it to take visual/audio notes for myself while on the road. Something 
   like a visual/audio Evernote.’

   ‘If I was taking photos as part of a photography course or some more formal 
   situation and I had to annotate what I was photographing, say in a biology study 
   this would be useful.’

   ‘Interesting.... I wont buy a voice recorder separately anymore.’ 

   ‘A picture speaks a thousand words why not let it actually do it :D.’
11 – Contact




               Dennis Chandler
               Dennis Chandler
                 Quadsquad

         info@audiofav.com

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Quad Squad Demo Day Presentation

  • 1. AudioFav – Give Voice to Your Memories AudioFav Give Voice to Your Memories “Visual images are more distinctive when matched with a second sense” Michael Lindstrom “A Sense of Wonder” “Our mood will increase by up to 65% if we are exposed to a positive sound” The BRAND sense research study “Tell me and I’ll forget.  Show me and I might remember.  Involve me and I’ll understand” Benjamin Franklin Quadsquad Prepared for Venture Lab, August 2012
  • 2. 01 ‐ AudioFav AudioFav is a mobile app that allows you to attach a second sensory dimension, sound, to your images. Problem: Photos and captions fail to capture the ‘Experience’ of a moment and video is too much of a production and cannot capture a spontaneous moment.  Solution: AudioFav allows a user to easily capture and save an ‘Experience’ with sounds and images.  Multiple images with sound can convey the same  experience as a video over a longer period of time while using less resources. experience as a video over a longer period of time while using less resources AudioFav is the initial product; our group will release a series of multi‐sensory based applications over time.   Our goal is to give users the tools to build emotional and expressive content from multi‐sensory channels.
  • 3. 02 – The AudioFav Team Our team met during the Venture Lab course and have developed a close working relationship.  With varied expertise and interest across many industries and disciplines, the team is ready to take on the challenge of launching AudioFav. Dennis Chandler – Chief Executive Officer Experience with matching data to human actions and tendencies  from work with airline crash investigations and military flight test.   Expertise in statistics and data analysis.  Currently improving skill set  Expertise in statistics and data analysis Currently improving skill set by adding ability to code in Octave, R, and Python. Jaya Polumuru – Chief Technology Officer Experience with developing and deploying web software for over  p p g p y g 8 years. Expertise in backend development and a recent foray into  mobile app/web development.  Have been instrumental in  product development, launch, and post‐launch support roles.
  • 4. 03 – The Product Vision A first time user enters AudioFav and can immediately start experiencing ‘Favs through the discovery screen.  Once a user registers, they can immediately start creating emotional images and share them across multiple platforms. App Economics Component Price Point Supplier Design Status Main App Free ($1.99 Ad Free) AudioFav Beta Basic  Free Aviary &  Pre‐Alpha Filters/Effects AudioFav Advanced Filters $1.00 / Six Pack Various Pre‐Alpha Ringtone $0.99 per Ringtone $0 99 per Ringtone Various Pre‐Alpha Generator Development Servers Business (1 yr Timeframe) Development $3750 / Month $375 / Month $500 / Month
  • 5. 04 – The Market: Large and Growing Primary User Base Segments (Discovered via Surveys and Interviews) • Mothers w/ Young Children  • Note Dictation Users • Language Educators • Language Learners Customer Acquisition (Get Content on Sites and Noticed) Customer Acquisition (Get Content on Sites and Noticed) 1. Using AudioFav’s to Comment in Prominent Blogs/News Sites when Content  Matched the Benefits of AudioFav. 2. Posting AudioFav’s by Identifying and Recruiting Individuals to Create Content  with Early Versions of the App. 
  • 6. 05 – Market Characteristics 1600+ Survey in the US and Europe on Photo Trends • 73% take photos to share experiences with family and friends • Just 25% of photos taken are enhanced (filters, effects, etc…) • 83% Enhance on Computers • 11% Enhanced on Smartphones #1 Reason for sharing More: Easier and More Convenient Now with Technology #1 Reason for Sharing Less: Less Time Available to Share Users want to Share the Experience U t t Sh th E i Multiple Sensory Inputs Better Express the Experience • Users currently using multiple photos and/or captions, but that takes time… y g p p p • Video can capture multiple sensory inputs, but hard to capture real‐time without  preparation… Source:  The 2012 Accenture Consumer Electronics Products and Services Usage Report
  • 7. 06 – The Market – Opportunity and Competition Competition: Most apps have concentrated on only photos, while the new ones are trying to break into video.  Two other applications are trying to merge images with  audio, but only in a limited way. audio but only in a limited way Competitive  Price  AudioFav Differentiation AudioFav Features Beyond Product Point Competitions Ability Picle Free Mobile Editing instead of  Can Edit Days, Months, or  Desktop Only Years Later Story Mark Free Ability to Merge Content  Connected to Other Social  from Multiple Users Networks Instead of Only Itself Our plan: AudioFav will allow users to share and grow the experience over time.   With audio comments, users can add to the photo and experience by not only g contributing their words, but their voice and sounds.
  • 8. 07 – Pricing App industry survey of 475 existing photo apps reveals that 47% are primary used to  enhance photos, while another 23% are used to ‘combine’.   Of the 475 apps surveyed,  249 (52%) are not free.  33% of the 475 (157) have in‐app‐purchasing (iap), with an average of 3% using iap. Source:  2012 6Sight Social Imaging Survey: Photo/Video App Market Analysis
  • 9. 08 – 1st Year Revenue Model Target is 1,000,000 downloads • 85% Free Version • 15% Paid at $1 99 => $298 500 15% Paid at $1.99 => $298,500 3% of user base will average one $14.00 In‐App‐Purchase for $420,000 End of First Year Revenue to be ~ $720,000 App will then expand into offering T.V./Movie Quotes via Hark Ringtone generation will be on‐going due to constantly updated user content, and will become less dependent on filter/effects purchases Source: http://www.foundersspace.com/business /in‐app‐purchasing‐on‐ios‐and‐android‐freemium‐games/
  • 10. 09 – Risks Talent: AudioFav team initially started with four members, but due to attrition there are currently two members.  Currently the team needs:  • Mobile Platform Developer(s) • UX/UI Designer(s) UX/UI Designer(s) Financial: How do we fund the development before release and it starts generating revenue?  We will need to spend some funds to get content creation started and for the content to get moving on social sites. Market/Customer Acquisition: How do we get people to use AudioFav?  There are  over 475 photo apps out there, however only two others do anything with sound.    AudioFav needs to be simple to sign up for and to use on a regular basis.  Need to  develop the UX/UI such that it creates a Habit. d l th UX/UI h th t it t H bit
  • 11. 10 – Market Response Comments from interviews and surveys based on the initial MVP (http://23.23.238.180/VCMockup/Home.html) ‘I would love an app like this.  I have a 6 year (old) and it would be wonderful to  ‘I ld l lik thi I h 6 ( ld) d it ld b d f lt capture the full moment.’ ‘ ‘I would use it in my classroom with my English Learner students.’ ‘I would use it to take visual/audio notes for myself while on the road. Something  like a visual/audio Evernote.’ ‘If I was taking photos as part of a photography course or some more formal  situation and I had to annotate what I was photographing, say in a biology study  this would be useful.’ ‘Interesting.... I wont buy a voice recorder separately anymore.’  ‘A picture speaks a thousand words why not let it actually do it :D.’
  • 12. 11 – Contact Dennis Chandler Dennis Chandler Quadsquad info@audiofav.com