1. MEDICINE SURVEY REPORT om

2. Segment Medicine Companies involved GSK , Cadila ,Macleods , Intas Pharma Zydus cadila ,Aventis, Dr.Reddy ,Novartis Nicholas ,Paras pharma, Cipla, Morpen, HA, Vilco, Zero, DWD, Phyto . Vehicles used in segment- LTV-ape3wheeler,mahindra,bajaj,apetruk,tata ace,minidor HTV- TATA -407,709,trucks

3. The Indian Pharmaceutical Market The Indian pharmaceutical market is the world's fourth largest by volume (8% of global total) and thirteenth largest by value (less than 1% of global total). Although prices are the lowest in the world, 70% of the population does not have access to drug therapy and 2002 per capita consumption was only $3.33. The lack of pharmaceutical patents means that there is an average of 200 brands for every molecule on the market.

5. Developing questionnaire.

6. Testing questionnaire on field.

7. Direct interview with dealers, distributors,c&f agents

8. Measuring the distribution network.

9. Analysis of operating cost model.

11. Primary distribution Company Mother godown Central warehouse Company : -Cipla -Dr.Reddy -Ranbaxy -Rizlon -Cadilla -Zydus -Paras -Nicholas -GSK -Aventis -Vilco -Sigma -Lyka -Morpen -Novartis -sanders -cosme Central warehouse Indore Mumbai Nagpur pune Fursungi Uruli Devachi Kondwa wagoli HCV HCV

12. Transportation mode-(HTV) Trucks: (6,8,10 tyres),cargo trucks Load carrying capacity Trucks-6 tyre -800 cartons 8 tyre -1200 cartons 10 tyre-1600 cartons Delivery days Days-10(twice a week) Number of trucks delivering -40/ Delivery charges: Based on cartons-Rs1.8/Carton

14. Revlon

15. Cipla

16. Dr .Reddy

17. Cadila

18. Paras pharma

19. Aventis

20. Ariharant generic

21. Alembic

22. Sanders

23. Cosme

24. Universal medical

27. Marketing representatives

28. Drug stores

29. Hospitals (Pune city) LTV Distributors (Sadashiv peth,pcmc)

31. Marketing representatives

32. Drug stores

33. Hospitalscustomers Counter selling

35. Revlon

36. Cipla

37. Dr .Reddy

38. Cadila

39. Paras pharma

40. Aventis

41. Ariharant generic

42. Alembic

43. Sanders

44. Cosme

45. Universal medical

46. Hindustan antibioticOintments Liquid syrup Tablets capsules Gel Injections Product

47. Ware house standing capacity -65000 carton Number of cartons supplied/day -500 Rate of supply of products are high during first 10 days of the month General store profile

49. For tablets -5kg,8g,10kg,12kg

50. For direct retail suplly-2kgs,5kgspackaging

51. 2kg 5kg 7kg 8kg 9kg 10kg 12kg 15kg 24kg Vehicles usedcartons Tataace,Mahindrapickup,Ape3wheeler,Minidor,Mahindra alfa,Tata407 Mahindrapickup,Tataace,407,

52. Consignment charge: Distributors-350/order Marketing representatives-200/order Carton charge:15rs/carton Billing charge: Order basis-10rs/order Delivery charges: Carton charge-18rs/carton Octroi charges:Rs80/vehicle(pune) Amount paid to (HTV)-1.8rs/carton Delivery boy charge-700/shop (Distributors Dealers/retail) Pricing pattern

53. Medicine cartons loaded in ape 3 wheeler

54. Cipla warehouse

55. Company Profiles:

58. Cost of operation

59. Operating cost/km

60. Ape 3 wheeler operating cost is 35% lower than Tata ace. EMI for ape 3 wheeler is lower than Tata ace. Maintenance cost low for Ape 3 wheeler than Tata ace Competitive advantage

61. Use of Ape3wheeler more in secondary distribution Direct supply from warehouse to retail is also observed Along with ape3wheeler tata ace and Mahindra Alfa are the other vehicles being used for transportation. Various transport services are utilized on contract basis for the transportation conclusion