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HPPR404 Unit 4

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University of Victoria - Distance Education Services

Public Relations Research and Evaluation | Unit 4

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HPPR404 Research and Evaluation Sherrell Steele Communication Audits
Objectives ,[object Object],[object Object],[object Object],[object Object]
Communications audits ,[object Object]
Communications audits ,[object Object],[object Object]
Why conduct an audit? ,[object Object],[object Object],[object Object],[object Object]
Audit components ,[object Object],[object Object],[object Object],[object Object],[object Object]
Good timing for audits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bad timing for audits ,[object Object],[object Object],[object Object],[object Object]
Staff v.s. contract communications audits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase I – Communication audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase II Analysis of existing communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase II - Communication analysis ,[object Object],[object Object],[object Object]
Phase III – Management interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase IV – Employee focus groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus group Qs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis of focus group data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase V – Questionnaire development ,[object Object],[object Object],[object Object],[object Object]
Phase VI – Administer the survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Encouraging responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase VII - Analysis ,[object Object],[object Object]
Significant findings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Phase VIII – Action planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase IX – Report results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary and conclusions ,[object Object],[object Object],[object Object]

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HPPR404 Unit 4

  • 1. HPPR404 Research and Evaluation Sherrell Steele Communication Audits
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