uVizz is a social network application where advertisers reward users for creating & spreading videos that people will want to watch. Learn more at http://www.uVizz.com
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uVizz - The Solution to the Social Network Advertising Problem
1. The Solution to the Social Network Advertising Problem
Launching June 15, 2009
2. Social networks have hundreds
of millions of users
but very few of them click on ads
3. For every 10,000 times an ad is shown on Facebook,
it’s only clicked 8 times.
That’s a click-thru rate of just 0.08%.
4. Why Aren’t They Clicking?
People are there to
interact with friends
Ads aren’t relevant
The ads don’t engage
the users
Some ads violate
privacy and control
5. What Will Make Them Click?
Advertising on social
networks must engage
the users
6. What Will Make Them Click?
Users must be rewarded
for their roles in the
advertising process
7. What Will Make Them Click?
Advertising must maintain
the highest level of user
privacy and control
9. How uVizz Solves the Problem
#1
Advertisers create
the campaigns --
they choose how
much they’ll pay
for someone to
create a video and
refer it to a friend.
10. How uVizz Solves the Problem
#2
Ads are created by
the users. Video
quality doesn’t
matter -- it’s all
about the message.
11. How uVizz Solves the Problem
#3
The ads spread
across social
net works. Those
who create and
refer the ads are
compensated when
they’re viewed.
12. The Viral Spread
Videos are shared
with friends
based on interests
Users who SPAM
damage their
relationships
13. The uVizz advantage for
social network users
Restores privacy and control
within social net works
Leverages the users’ desire for
creative expression
Monetizes video creation and
ad referrals
Users only view ads that
interest them
14. The uVizz Advantage for Advertisers
Locks in the cost of an actual
user exposure
Pay only for views that match
demographic requirements
Ads are referred bet ween users
during social net work
conversations -- meets users’
privacy and control demands
Unprecedented reports
database -- 100%
transparency in advertising