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Do what worx: Lessons in making the most of opportunities for user and client co-creation in game design
- 3. Do what worx: lessons in making the most of co-design with clients
- 4. co-design can help shift the clients’ perspective to be closer to that of the user co-design can equip the client to better understand what you are going through as a designer co-design equips the client to better engage with your prototypes clients are more likely to trust the outcomes of unusual / experimental design activities if they have participated in them. co-design empowers clients to be actively involved in the production process
- 5. An introduction to the Water Worx project
- 6. An introduction to the Water Worx project
- 7. An introduction to the Water Worx project
- 8. Co-design
- 11. Benefits
- 12. Co-design can help shift the clients’ perspective to be closer to the users’
- 13. Nudie co-design puts the client in the users' shoes
- 14. Co-design can help shift the clients’ perspective to be closer to the users’ Create exercises that involve your client in the conception of personas so that they will love them as their own
- 15. Co-designing equips the client to better understand what you’re going through in the design process
- 16. Co-designing equips the client to better understand what you’re going through in the design process
- 17. Co-designing equips the client to better understand what you’re going through in the design process
- 18. Co-designing a solution equips the client with a way of better understanding the hard decisions in the design process
- 19. Co-designing equips the client to better understand what you’re going through in the design process Use metaphor to draw people away from the scope of their usual context Create exercises that require trade off and compromises
- 20. Co-design equips clients to better engage with your prototypes
- 21. Co-design equips clients to better engage with your prototypes
- 22. Co-design equips clients to better engage with your prototypes
- 23. Co-design equips clients to better engage with your prototypes
- 24. Co-design equips clients to better engage with your prototypes
- 25. Co-design equips clients to better engage with your prototypes Create (and learn from) prototypes with your client Avoid ‘black boxes’ and the ‘big reveal’. Be transparent.
- 26. Clients are more likely to trust the outcomes of unusual / experimental design activities if they have participated in them.
- 27. Clients are more likely to trust the outcomes of unusual / experimental design activities if they have participated in them
- 28. Clients are more likely to trust the outcomes of unusual / experimental design activities if they have participated in them
- 29. Clients are more likely to trust the outcomes of unusual / experimental design activities if they have participated in them.
- 30. Clients are more likely to trust the outcomes of unusual / experimental design activities if they have participated in them. Build trust in your design process by having your client experience it
- 31. A quick testing related aside
- 32. Co design empowers clients to be actively and effectively involved in the production process
- 33. Co design empowers clients to be actively involved in the production process
- 34. http://www.flickr.com/photos/halans/ Co design empowers clients to be actively involved in the production process
- 35. Co design empowers clients to be actively and effectively involved in the production process Give your clients good methods and permission to contribute. Reap the rewards Give your client the design methods to directly engage with their users
- 36. co-design can help shift the clients’ perspective to be closer to that of the user co-design equips the client to better understand what you are going through as a designer co-design equips the client to better engage with your prototypes clients are more likely to trust the outcomes of unusual / experimental design activities if they have participated in them. co-design empowers clients to be actively involved in the production process We’re done.
- 37. Thanks very much. Questions? Anthony Ditton Digital Eskimo @six_gun ad@digitaleskimo.net Respect: Contributing kids / teachers The team @ Sydney Water The team @ Powerhouse Museum The team @ Bonobo Labs The team @ Digital Eskimo We’re done.
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- \nTypically Digital Eskimo employs a design metaphor approach to co-design sessions \nasks the participants create analogies for particular concepts / components that exist in the context of the project.\n\nWe do this as a way of forcing an abstraction that distances participants’ from their imagined solutions.\n\nThis makes it a really good method of exploring / designing for user needs rather than jumping straight to solutions mode.\n\nA good example of how this works is a recent case in which a client came to us for a social media strategy, they were immediately talking about "We could use Twitter for this and Facebook for that, youtube etc etc.\n\nWe wanted to move them away from talking about the tools and existing solutions they knew in order to discover what they were trying to achieve, who was involved and what communications flows were, and importantly, how they wanted people to feel through this experience\n\nWe worked with the client and users to co-design a ‘village green’ in which various aspects represented other users, communications tone, messaging & channels\n\nVery effective in providing conceptual talking points that force an exploration of intent or need.\n\n
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