'Choice Architecture - issues that arise when presenting information and products to users'

1. CHOICE ARCHITECTURE
Helping people to make choices
By Mark Doolan
March 2013
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2. CHOICE IS ENPOWERING
Autonomy Flexibility Freedom
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3. BUT CHOICE CAN DRIVE US MAD
Anxiety Regret Opportunity cost
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4. LESS CHOICE IS MORE CHOICE
24 jars = 3% conversion 6 jars = 30% conversion
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5. SUPPORT MAXIMIZERS
Clear labeling Progressive disclosure Effective filtering
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6. MAKE IT EASY FOR SATISFICERS
Recommendations Framing Simple differentiation
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7. THANK YOU
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