Sometimes you have to be culturally inappropriate in order to be functionally appropriate. This presentation included animated video interviews with Jared Spool and Eric Reiss.
14. Inappropriate presentations
Andrei Herasimchuk, Principal,
Involution Studios
For video see http://www.youtube.com/watch?v=JA0Gl5NNgqE
15. Inappropriate presentations
Existing culture
‣ Engineer-dominated
‣ Fledgling interaction design expertise
‣ Microsoft haters
Inappropriate tactics
‣ Present user-centric view of product
line
‣ Suggest emulating the enemy
Results
‣ Adobe’s Creative Suite works a heck of
a lot like Microsoft Office now
18. Inappropriate deliverables
Eric Reiss, CEO, FatDUX Group
See video at http://www.youtube.com/watch?v=VUP4Vi-xkWY
19. Inappropriate deliverables
Existing culture
‣ Conditioned to expect slick IA
documentation
‣ Distance between client and
consultants
Inappropriate tactics
‣ Create low-fi materials
‣ Involve client in hands-on creation
Results
‣ Better project for the consulting
company
‣ Deeper understanding of problem for
client
20. Inappropriate deliverables
Jared Spool, Founding Principal,
User Interface Engineering
For video see http://www.youtube.com/watch?v=qD-CCzEh-YM
21. Inappropriate deliverables
Existing culture
‣ Traditional, deep-pocket investors
Inappropriate tactic
‣ Use a messy prototype to explain
functionality
Results
‣ Investors became participants
‣ Investors had fun
‣ Investors gained a deeper
understanding of the product than with
traditional materials
25. Inappropriate tips
‣ Inappropriate doesn’t always
mean rude
‣ Understand the existing
culture; gauge the ROI
‣ Get tactile
‣ Get personal
‣ Use the humor, but
constantly track the
discomfort in the room
28. Risks
‣ You may get fired
‣ You may be taken lightly
‣ Being inappropriate takes
more energy than
maintaining the status quo
29. Inappropriate stories, issues, or
questions?
dan@dswillis.com
http://www.uxcrank.com
twitter: @uxcrank
Please show Sapient some love. They are
smart and they are paying my hotel bill.