'Sensational Sales' by Uyen Nguyen 'Assignment 2 - Observation Lab: Are You Paying Attention?', A Crash Course on Creativity by Tina Seelig, Stanford University

2. 1. Bodily Senses - Magnetise customers by
engaging their 5 senses (sight, smell, taste,
touch, sound) with your stylish store designs &
product samples. ‘More senses, more sales.’
2. Intellectual Mind - Create ‘aesthetic value &
timeless quality’ products, and your customers
will happily buy & love to use them. ‘Mind
satisfied, money spent.’
3. Caring Heart - Offer your customers ongoing
outstanding customer services, and your
customers will be your long term salesmen.
‘You care, I share.’

3. More Senses, More Sales

4. 1. Bright colours >= Natural colours > Dull
2. Themes
3. Space, well-lit, clean and organised
4. Wide open doors
5. Best location: outside corners

5.  These following stores ‘visually’ turned
heads of more than 70% people walked
past on the day I did this survey.
› Happy Lab
› Campo Marzio Design
› Pylones

6.  Good points: bright colours, ‘lab’ theme, well-
lit, clean, organised, see-through windows.

7.  Good points: bright colours, ‘stationery’ theme,
well-lit, clean, organised, wide open doors.

8.  Good points: bright colours, well-lit, clean,
organised, see-through windows, outside corner
store.

9.  This did not only turn heads, its ‘nutty sugary’ aroma
attracted people from 2 – 3 meters away.
 Wanna see it in action? Click HERE!

10.  It’s not their free perfume samples, but their
beautiful natural fragrances that count.

11.  Free ‘sweet’ samples. After trying 10 different flavours,
who dared to not buy 01?

12.  Free drink samples. ‘Wow! Choc Chip Chai tea? Creme
Brulee tea? Wow!’

13.  Upbeat music makes customers feel happy and
energised to shop longer, e.g. ‘Heart of a lion’ by
The Griswolds

14.  Classical music to make customers feel relaxed to
read more, e.g. Bach – Suite No. 3 In D Major: Air

15.  Free ‘touches’ and uses of display products in
Apple Store, Sydney

16. Mind Satisfied, Money Spent

17.  It’s strange but true. For the very first time when I
saw this magical glassy staircase, I unconsciously
felt the trust for the products of this store.

18.  Does the term ‘Genius Bar’ make you feel ‘smart and
cool’ to stay around?

19. You Care, I Share

20. Product Knowledge
Attitudes •The man at ‘L'occitane’ who
introduced their products to
•The woman at ‘Esprit’ in QVB me in details and gave me
helped me to try on dozens many samples to bring home.
of jeans and wished me lucks
although I didn’t get my •The girls who smiled to me
jeans from them that day. cheerily at ‘Happy Lab’, QVB
when recommending me
•The girls at ‘Sheike’ in QVB flavours they considered as
were willingly waiting for me ‘popular and good’.
to try on my pieces although
it was over their closing time.
•The boy at George Camera
Remember Me
Sydney ran around the street
They remember my names, I
to find me to give me a
remember their stores.
camera charger I had left in
E.g.
the store.
•The Bayz Cafe, Double Bay
•The Cross Street Deli, Double
Bay