Key points to focus on when companies are thinking of using social media for their businesses

1. Social Media for
Business
Best way to take advantage of
social networks

2. What Social Media IS
It
is a communication platform on which to form connections/Relationships
Listening/storytelling/inspiring, etc.
It‘s where you can engage with your customers and appreciate them – It’s
About “Them”
It is a place to research your market
It‘s a place to share your passion
A process – research, strategy, engagement, campaign, goals, ROI
About Integrating with all business processes
About ongoing engagement/two-way dialogue
About slow & steady ROI
A requirement of resources (time, people, and money

3. What Social Media ISNOT
About ―you/us‖
 An overnight solution/quick fix
 A replacement or stand-alone
 A destination
 Something you set & forget
 A form of one-way communication
 About immediate ROI
 A fad
 Free
 It‘s not a place to ignore people who mention your brand, be it good
or bad


4. First step: What is your goal?
Most people are on a few different social networks,
but some use one network over another.
Establish what your goal is in using social media:
Awareness/advertising/marketing -getting clients
Branding
Publicity
Networking
Education
Customer Service
Research

5. Who is your target market?
Facebook – The 45- to 54-year-old age bracket has seen 45% growth since 2012.
• 73% with incomes above $75,000 are on Facebook
Instagram: 68%percent of Instagram's users are women.
Twitter:Used by27% of 18 to 29-year-olds in the U.S
16% of 30-40 year olds.
LinkedInis B2B, professionals, 25-64, $50k+, College Grads
Google+ is the most male-oriented of the major social networks. It's 70%male
Pinterest is dominated by tablet users; 84% of U.S. Pinterest users are women.
Sources: http://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9#ixzz2iP1UYVyQ
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.asp

6. 2nd step: Strategy Development
Think
about your goals
Pick a few channels (social networks of delivery)
Define a theme for your content
Define frequency of content creation versus sharing thirdparty content
Define how you will deliver content—i.e., as
eBooks, Blogs, Video
Showcase your expertise
Promote your networks consistently

7. Social Networks
Facebook – most used, edgerank
Google+ – Circles, #discussion, Business Pages/Google
Places
Twitter – #discussions, mentions
Linkedin – Groups & Company Pages
Pinterest – Tag your images, add descriptions
Instagram – Use #hashtags and feed to twitter/fb

8. Social media basics
 Cross
promote your social profiles
 Make sure social profiles are complete
 Follow your followers back
 Use your brand ‗voice‘ or attitude
 Always respond as soon as you can
 Always engage

9. Engage, Engage, Engage
YOU/YOUR brand must engage with others
This is the hardest but most important part
See what they are posting and respond accordingly
Use your brand‘s personality, not yours
What do you want people to remember?
Join #discussions, #industrytopics, #funtopics
#makeyourown

10. Instagram
Share a unique view from your company‘s
perspective
Capture things that are interesting to the
brand and to the core target customer
Use #Hashtags

11. Twitter
Research your target market by searching for
hashtags at twubs.com&twitter.com
Follow industry leaders
Get creative and deliver messages using
limited characters
Connect with those that share your
passion/business purpose

12. Google+
Create a profile, add people to your circles
Post publicly to get your posts on google‘s
search engine
Create a business page
Use #hashtags
Search for #topics/#discussions and join in!

13. Facebook
Take advantage of custom tabs on your
Facebookpage
Post images or videos as often as you can
Use analytics to see your post’s virality

14. Don‘t have followers?
Go
out and start building connections
Follow on twitter, join in on #discussions
Network with other businesses on
Facebook, Linkedin, Twitter, Google+
Launch some ads on facebook& twitter
Add people to your circles on Google+
Listen, research, share, engage

15. Have followers?
Great!
DON‘T FORGET THEM
Use social media to monitor conversations
about your band
Make sure you ‗appreciate‘ them –
as they will be your brand advocates

16. 5 Companies that rock at Social Media
– monitors & identifies customer service issues and brand
evangelists
Morton‘s Steakhouse – has videos, delivered steak to social media
influencer after flight
Unisys uses #hashtags to allow employees to offer expertise though
#topics
Best Buy – lots of #discussions from employees to customers
Old Spice – Viral Videos
Dell
Sources: PRDaily.com,fastcodesign.com

17. What we learned
Define Goals and target market
Build Strategy
Create a Content Calendar
Use each social network‘s best features
Engage
Use #hashtags
Build Relationships

18. Vania Benavides from Vab Media
Web Design- business and e-commerce websites
SEM –Content Marketing, Search Optimization & Ads
Social Media Marketing – strategy development and
community management
Online at Vabulous.com
vania@vabulous.com or 831-430-6124
Facebook.com/vabmedia
Twitter.com/vabmedia