#1 point, this product doesn’t require SSL Notice the familiarity between seals – that’s on purpose. VeriSign is the brand and the lead. We have credibility in trust for the transaction Easy connection to trusting the website Huge opporutnity for VeriSign to capture a market that doesn’t have a leader VeriSign seal is viewed 175M a day 160 countries #1 trust mark on the internet Nearly 90% recognition rate amongst internet consumers
Refer to the story of a small business with local relationships, infecting its customers