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B482408 Buying Behaviour
1.
Amity Business School
MBA Class of 2010, Semester III Purchase Decisions in Services Prof. P K Bansal
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8.
Strategies to Reduce
performance Risk Uncertainty : Certification, branding, communications Consequences : Quality control standards & procedures, warranties Strategies to Reduce Time Loss Risk Uncertainty : Trial purchases, sampling, promotional incentive Consequences : Guarantees Strategies to Reduce Financial Risk Uncertainty : Branding Consequence : Compensation offers
9.
Strategies to Reduce
Opportunity Risk Uncertainty : Branding Consequence : Quality control standards & procedures Strategies to Reduce Psychological & Social Risk Uncertainty : Branding, communications Consequences : Quality control standards & procedures Strategies to Reduce Physical Risk Uncertainty : Instruction, communications Consequence : Safety standards
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