People see what they want to see. Horror movie Stimuli which conflict sharply attract attention. Stronger the need greater the motivation.
Formulas and point. Circle or Arch The moment we hear familiar music we try to complete it. Messages require to fill in is to increase the participation of the consumer.
Figure ( picture) and back ground,the common line thatseperates the figure and the ground is attributed to the figur rather then the ground Gound subordinate Figure dominant The musical background must not overwhelm the jingle. Background of the add must not detract fm the pdt. Old and the young lady picture. Marketers sometimes confuse the consumers .Vodka add bottle is poorly delineated. Participation produces more intensity.
Models are percieved as having more knowledge regarding enhancing pdts. But not regarding problem sloving pdts.Acne, dandriff.