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[object Object],[object Object]
Perception ,[object Object],[object Object],[object Object],[object Object],Amity Business School
Factors that  Shape  Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increased Sensory Input
Apple Computer’s competitive positioning
Factors that shape Perception.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gradual Changes in Brand Name Fall Below the J.N.D .
Betty Crocker Changes Fall Below the J.N.D .
Marketing Applications  of the JND ,[object Object],[object Object],[object Object]
Subliminal Perception ,[object Object],[object Object]
Subliminal Embedding
Dynamics of Perception  ,[object Object],[object Object],[object Object]
Perceptual Selection ,[object Object],[object Object],[object Object],[object Object]
Unexpected Attracts Attention
Biases in perceptual process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamics of perception. ,[object Object],[object Object],[object Object]
Perceptual Organization ,[object Object],[object Object],[object Object]
Figure And Ground ,[object Object]
INTERPRETATION- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object]
Issues In Consumer Imagery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Imagery
Perceptual Mapping ,[object Object],[object Object],[object Object],[object Object],[object Object],20% to 70% Off! Was $199 Now $99 Sale!
112Tensile and Objective  Price Claims ,[object Object],[object Object],Save 10% or more Save upto 50%

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Perception Edited Version

Notas del editor

  1. Refer to slide 11
  2. People see what they want to see. Horror movie Stimuli which conflict sharply attract attention. Stronger the need greater the motivation.
  3. Formulas and point. Circle or Arch The moment we hear familiar music we try to complete it. Messages require to fill in is to increase the participation of the consumer.
  4. Figure ( picture) and back ground,the common line thatseperates the figure and the ground is attributed to the figur rather then the ground Gound subordinate Figure dominant The musical background must not overwhelm the jingle. Background of the add must not detract fm the pdt. Old and the young lady picture. Marketers sometimes confuse the consumers .Vodka add bottle is poorly delineated. Participation produces more intensity.
  5. Models are percieved as having more knowledge regarding enhancing pdts. But not regarding problem sloving pdts.Acne, dandriff.