SlideShare una empresa de Scribd logo
1 de 14
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps to Price a Product (Not always same) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Objectives ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skim Pricing ,[object Object]
Skimming is most Appropriate .. ,[object Object],[object Object],[object Object]
Penetration Pricing, most appropriate … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Discounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Methods of pricing
Methods of pricingMethods of pricing
Methods of pricing
 
Price
PricePrice
Price
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisions
 
Pricing
PricingPricing
Pricing
 
Managerial Economics - Pricing Decision Lecture 1
Managerial Economics - Pricing Decision Lecture 1Managerial Economics - Pricing Decision Lecture 1
Managerial Economics - Pricing Decision Lecture 1
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisions
 
Price decisions
Price decisionsPrice decisions
Price decisions
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Price mix
Price mixPrice mix
Price mix
 
Mgmt acc chap 6 : Pricing Decisions
Mgmt acc   chap 6 : Pricing DecisionsMgmt acc   chap 6 : Pricing Decisions
Mgmt acc chap 6 : Pricing Decisions
 
Cost plus pricing
Cost plus pricingCost plus pricing
Cost plus pricing
 
Chp 4 pricing considerations
Chp 4 pricing considerationsChp 4 pricing considerations
Chp 4 pricing considerations
 
Types of pricing strategy
Types of pricing strategyTypes of pricing strategy
Types of pricing strategy
 
Marketing Pricing Strategies
Marketing Pricing StrategiesMarketing Pricing Strategies
Marketing Pricing Strategies
 
Pricing strategies - Marketing
Pricing strategies - MarketingPricing strategies - Marketing
Pricing strategies - Marketing
 
Pricing
PricingPricing
Pricing
 
Pricing Strategies
Pricing StrategiesPricing Strategies
Pricing Strategies
 
setting of price
setting of price setting of price
setting of price
 
Price strategy
Price strategyPrice strategy
Price strategy
 
sales quotas
 sales quotas sales quotas
sales quotas
 

Destacado (8)

Techno-Economic Appraisal
Techno-Economic AppraisalTechno-Economic Appraisal
Techno-Economic Appraisal
 
Pricing in Economics
Pricing in Economics Pricing in Economics
Pricing in Economics
 
Pricing decision
Pricing decisionPricing decision
Pricing decision
 
cross polar microscopy on crude
cross polar microscopy on crudecross polar microscopy on crude
cross polar microscopy on crude
 
Inflation and Deflation
Inflation and DeflationInflation and Deflation
Inflation and Deflation
 
Managerial Economics Cost PPT
Managerial Economics Cost PPTManagerial Economics Cost PPT
Managerial Economics Cost PPT
 
Health Economics
Health EconomicsHealth Economics
Health Economics
 
Cost Concepts
Cost ConceptsCost Concepts
Cost Concepts
 

Similar a Pricing Decisions & Strategies

Marketing Analytics, Slide 6.pptx
Marketing Analytics, Slide 6.pptxMarketing Analytics, Slide 6.pptx
Marketing Analytics, Slide 6.pptxANSHUMANMODAK
 
Marketing & finance: Where do they meet?
Marketing & finance: Where do they meet?Marketing & finance: Where do they meet?
Marketing & finance: Where do they meet?Usamah Billah
 
Pricing considerations strategies
Pricing considerations strategiesPricing considerations strategies
Pricing considerations strategiesBabasab Patil
 
M10 L5 Pricing Policies and Strategies
M10 L5 Pricing Policies and StrategiesM10 L5 Pricing Policies and Strategies
M10 L5 Pricing Policies and StrategiesNCVPS
 
Marketing management
Marketing managementMarketing management
Marketing managementmeerapujari
 
Sunayana Shakya,BBA ,Dezyne E'cole College
Sunayana Shakya,BBA ,Dezyne E'cole CollegeSunayana Shakya,BBA ,Dezyne E'cole College
Sunayana Shakya,BBA ,Dezyne E'cole Collegedezyneecole
 
Pricing understanding and capturing customer value.pdf
Pricing understanding and capturing customer value.pdfPricing understanding and capturing customer value.pdf
Pricing understanding and capturing customer value.pdfDrMoizAkhtar
 
Marketing Mix Priced
Marketing Mix Priced Marketing Mix Priced
Marketing Mix Priced duong tit
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph KotlerFahad Aziz
 
Marketing Mix Priced OP 09
Marketing Mix Priced OP 09Marketing Mix Priced OP 09
Marketing Mix Priced OP 09Hillary Jenkins
 
Marketing Mix Priced Op 08
Marketing Mix Priced Op 08Marketing Mix Priced Op 08
Marketing Mix Priced Op 08susanellis
 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValueAkib Hasan Srabon
 
Unit ii pricing
Unit ii pricingUnit ii pricing
Unit ii pricingIndira
 
Pricing policies & strategies
Pricing policies & strategiesPricing policies & strategies
Pricing policies & strategiesDeepak Kanwal
 

Similar a Pricing Decisions & Strategies (20)

Marketing Analytics, Slide 6.pptx
Marketing Analytics, Slide 6.pptxMarketing Analytics, Slide 6.pptx
Marketing Analytics, Slide 6.pptx
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Strategic marketing
Strategic marketingStrategic marketing
Strategic marketing
 
Pricing (marketing)
Pricing (marketing)Pricing (marketing)
Pricing (marketing)
 
Pricing strategy
Pricing strategy Pricing strategy
Pricing strategy
 
Mm.12.10
Mm.12.10Mm.12.10
Mm.12.10
 
Marketing & finance: Where do they meet?
Marketing & finance: Where do they meet?Marketing & finance: Where do they meet?
Marketing & finance: Where do they meet?
 
Pricing considerations strategies
Pricing considerations strategiesPricing considerations strategies
Pricing considerations strategies
 
M10 L5 Pricing Policies and Strategies
M10 L5 Pricing Policies and StrategiesM10 L5 Pricing Policies and Strategies
M10 L5 Pricing Policies and Strategies
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Sunayana Shakya,BBA ,Dezyne E'cole College
Sunayana Shakya,BBA ,Dezyne E'cole CollegeSunayana Shakya,BBA ,Dezyne E'cole College
Sunayana Shakya,BBA ,Dezyne E'cole College
 
Pricing understanding and capturing customer value.pdf
Pricing understanding and capturing customer value.pdfPricing understanding and capturing customer value.pdf
Pricing understanding and capturing customer value.pdf
 
Marketing Mix Priced
Marketing Mix Priced Marketing Mix Priced
Marketing Mix Priced
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph Kotler
 
Marketing Mix Priced OP 09
Marketing Mix Priced OP 09Marketing Mix Priced OP 09
Marketing Mix Priced OP 09
 
Marketing Mix Priced Op 08
Marketing Mix Priced Op 08Marketing Mix Priced Op 08
Marketing Mix Priced Op 08
 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer Value
 
Unit ii pricing
Unit ii pricingUnit ii pricing
Unit ii pricing
 
6. Selling.pptx
6. Selling.pptx6. Selling.pptx
6. Selling.pptx
 
Pricing policies & strategies
Pricing policies & strategiesPricing policies & strategies
Pricing policies & strategies
 

Más de GOEL'S WORLD

56617 Sfm Class 3 And 4
56617 Sfm   Class 3 And 456617 Sfm   Class 3 And 4
56617 Sfm Class 3 And 4GOEL'S WORLD
 
Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)GOEL'S WORLD
 
483f1 Types Of Risks And Rbs
483f1 Types Of Risks And Rbs483f1 Types Of Risks And Rbs
483f1 Types Of Risks And RbsGOEL'S WORLD
 
D6161 Turnaround Management 3
D6161 Turnaround Management 3D6161 Turnaround Management 3
D6161 Turnaround Management 3GOEL'S WORLD
 
D250e Turnaround Management 2
D250e Turnaround Management 2D250e Turnaround Management 2
D250e Turnaround Management 2GOEL'S WORLD
 
De955 Turnaround Management 1
De955 Turnaround Management 1De955 Turnaround Management 1
De955 Turnaround Management 1GOEL'S WORLD
 
D55b3 Indian Financial System
D55b3 Indian Financial SystemD55b3 Indian Financial System
D55b3 Indian Financial SystemGOEL'S WORLD
 
8e824 Plc & Financing
8e824 Plc & Financing8e824 Plc & Financing
8e824 Plc & FinancingGOEL'S WORLD
 
88e6esickness Of Industry
88e6esickness Of Industry88e6esickness Of Industry
88e6esickness Of IndustryGOEL'S WORLD
 
12fe2 Sfm Class 1 & 2
12fe2 Sfm Class 1 & 212fe2 Sfm Class 1 & 2
12fe2 Sfm Class 1 & 2GOEL'S WORLD
 
1f69e Warning Signs
1f69e Warning Signs1f69e Warning Signs
1f69e Warning SignsGOEL'S WORLD
 
D5699 Types Of Money
D5699 Types Of MoneyD5699 Types Of Money
D5699 Types Of MoneyGOEL'S WORLD
 
D55b3 Indian Financial System
D55b3 Indian Financial SystemD55b3 Indian Financial System
D55b3 Indian Financial SystemGOEL'S WORLD
 
Ad09a Role Of Sebi And Securities Market
Ad09a Role Of Sebi And Securities MarketAd09a Role Of Sebi And Securities Market
Ad09a Role Of Sebi And Securities MarketGOEL'S WORLD
 

Más de GOEL'S WORLD (20)

Module4 Sfm
Module4 SfmModule4 Sfm
Module4 Sfm
 
56617 Sfm Class 3 And 4
56617 Sfm   Class 3 And 456617 Sfm   Class 3 And 4
56617 Sfm Class 3 And 4
 
3e779 Module I
3e779 Module I3e779 Module I
3e779 Module I
 
Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)
 
483f1 Types Of Risks And Rbs
483f1 Types Of Risks And Rbs483f1 Types Of Risks And Rbs
483f1 Types Of Risks And Rbs
 
D6161 Turnaround Management 3
D6161 Turnaround Management 3D6161 Turnaround Management 3
D6161 Turnaround Management 3
 
D250e Turnaround Management 2
D250e Turnaround Management 2D250e Turnaround Management 2
D250e Turnaround Management 2
 
De955 Turnaround Management 1
De955 Turnaround Management 1De955 Turnaround Management 1
De955 Turnaround Management 1
 
D55b3 Indian Financial System
D55b3 Indian Financial SystemD55b3 Indian Financial System
D55b3 Indian Financial System
 
1992a Module4 Sfm
1992a Module4 Sfm1992a Module4 Sfm
1992a Module4 Sfm
 
8e824 Plc & Financing
8e824 Plc & Financing8e824 Plc & Financing
8e824 Plc & Financing
 
88e6esickness Of Industry
88e6esickness Of Industry88e6esickness Of Industry
88e6esickness Of Industry
 
12fe2 Sfm Class 1 & 2
12fe2 Sfm Class 1 & 212fe2 Sfm Class 1 & 2
12fe2 Sfm Class 1 & 2
 
6a3c4 Npa
6a3c4 Npa6a3c4 Npa
6a3c4 Npa
 
1f69e Warning Signs
1f69e Warning Signs1f69e Warning Signs
1f69e Warning Signs
 
Efd7f Sme(New)(2)
Efd7f Sme(New)(2)Efd7f Sme(New)(2)
Efd7f Sme(New)(2)
 
D5699 Types Of Money
D5699 Types Of MoneyD5699 Types Of Money
D5699 Types Of Money
 
Be260 C Psnew
Be260 C PsnewBe260 C Psnew
Be260 C Psnew
 
D55b3 Indian Financial System
D55b3 Indian Financial SystemD55b3 Indian Financial System
D55b3 Indian Financial System
 
Ad09a Role Of Sebi And Securities Market
Ad09a Role Of Sebi And Securities MarketAd09a Role Of Sebi And Securities Market
Ad09a Role Of Sebi And Securities Market
 

Último

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 

Último (20)

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 

Pricing Decisions & Strategies

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.