5. 1. Artist sells paintings to buyer
2. Woodland Products/ reebok — through chain
stores
3. Croma stores/ central
4. Medicines
5. HUL / P&G Products
7. A process by which a company creates
formalized programmes for selling and services
Provides comprehensive channel
Part of business policy
Create a safe & reliable channel
Ensure wide scope / exposure to range of
products
Builds relation