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Channel of distribution
 A medium of exchange
 Mobility
 Spreading Across
 Making Available
 Satisfying Needs & demands
 Channel –way to reach the end
Channel of distribution
Manufacturer
Distribution Channel
1
2
3
4 5
1. Artist sells paintings to buyer
2. Woodland Products/ reebok — through chain
stores
3. Croma stores/ central
4. Medicines
5. HUL / P&G Products
Channel of distribution
 A process by which a company creates
formalized programmes for selling and services
 Provides comprehensive channel
 Part of business policy
 Create a safe & reliable channel
 Ensure wide scope / exposure to range of
products
 Builds relation

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Channel of distribution

  • 2.  A medium of exchange  Mobility  Spreading Across  Making Available  Satisfying Needs & demands  Channel –way to reach the end
  • 5. 1. Artist sells paintings to buyer 2. Woodland Products/ reebok — through chain stores 3. Croma stores/ central 4. Medicines 5. HUL / P&G Products
  • 7.  A process by which a company creates formalized programmes for selling and services  Provides comprehensive channel  Part of business policy  Create a safe & reliable channel  Ensure wide scope / exposure to range of products  Builds relation