Social commerce includes business using social media. its a mixture of e-commerce & social media

1. Social Commerce

4. Species of Social Commerce
• Peer-to-peer Sales platforms – eBay, Etsy
• Social Network Driven sales – Facebook,
Pinterest, Twitter
• Group Buying – Groupon, LivingSocial
http://mashable.com/2013/05/10/social-commerce-definition/

5. Species of Social Commerce
• Peer Recommendations - Amazon, Yelp, JustBoughtIt
• User-Curated Shopping – The Fancy, Lyst, Svpply
• Participatory Commerce – Threadless, Kickstarter,
CutOnYourBias
• Social Shopping – Motilo, Fashism, Go TryItOn
http://mashable.com/2013/05/10/social-commerce-definition/

11. 6 C’s of Social Commerce
• Content
• Community
• Commerce
• Context
• Connection
• Conversion

12. Pinterest: Powering A Huge Amount Of
Social Commerce
• Pinterest: 23% of global social-mediated e-commerce sales
in the second quarter of 2013.
• Pinterest's recent valuation at $3.8 billion
• Facebook has about five times as many active monthly
users around the world as Pinterest and more than twice as
many as Twitter.
• Pinterest's rapid emergence as an important social
commerce platform is reflective of its visual and product
focus, which makes it a natural partner for e-commerce.
• 74% of consumers rely on social networks to guide their
purchases.

13. Statistics
• 1 Million websites have integrated with Facebook
• 23% of users check Facebook 5 times or more daily
• 56% of customer tweets are being ignored
• 34% of marketers have generated leads on Twitter
• Google’s +1 button is used 5 million times a day
• Over 5 million are uploaded to Instagram every hour
• 80% of Pinterest users are female

19. Conclusion
• Social commerce is still in its infancy.
• Online retailers, too, are continually experimenting with new models
and marketing methods
• 74% of consumers rely on social networks to guide their purchases.
• Social media is changing the face of online business

20. Thank You 